Tealium is generally used for tag management and its CDP capabilities. I've also used it as a consent manager for a very large project for HSBC. No CMP on the market could handle HSBC's very complicated scenarios. Within that project, we understood that the CDPs available on the market can't handle situations where you have subdomains owned by different entities and the main domain owned by different entities.

The conditions set up for each subdomain are different from each other. In terms of auditing capabilities, the CMPs claim that their scanning abilities are rock solid, which is absolutely not the case. Therefore, we have to build a custom solution based on Tealium's consent manager in combination with the Google Cloud Platform for a consent logging solution. We also used the observed point to run a quality assessment for the solution that was built.

With Tealium, I'm mainly focused on tag management and its CDP capabilities. For the CDP capabilities, I'm using it alongside a very large team. So, I'm the Telium SME for a team of 70 Telium specialists. We use it in a very complex scenario where Tealium works as the omnichannel campaign orchestrator.

All the data is passed through Tealium to capture the initial sets of data from various online and offline data sources and then send them to the reporting systems so that they can be analyzed from that point on. This connection happens on the server side.

I really enjoy Tealium as a whole, including its tag management part and its CDP capability. I'll break it down into two parts. Tealium is the only tool available on the market for tag management designed properly for enterprise users. It already has a lot of ready-made integrations that you can customize according to your needs. Tealium's system combines tags with the concept of extensions.

The way in which you can scope these extensions will allow you to greatly simplify your work when it comes to managing complex implementations. You could theoretically do the same things with Google tag manager. Generally, simple things are easier to do in Google Tag Manager. Very complicated things are done in a much easier, much smoother, and much more logical way Tealium compared to other tag management tools.

Tealium is a complex tool. Although it's advertised as a no-code platform, that is really not the case. If you use your tag management system at a high enough level, you cannot rely just on the ready-made integrations and the out-of-the-box features. The same thing applies to Google Tag Manager.

In many cases, you will also need to write code. However, Tealium allows you to deploy that code and control it throughout your implementation at a much more granular level, allowing you to do complicated things in a very streamlined fashion.

For the Tealium CDP part, the tool has many ready-made integrations, and the concept of Webhooks allows you to integrate with pretty much anything else. The available consent manager integrations also make sending consent values across your entire tech stack much easier. It's part of the same platform and designed to be easily integrated with most consent management platforms.

This consent integration feature is great for integration between your tag management and your CMP. You will still need to develop your own CMP or consent manager for extremely complicated scenarios. However, developing your own consent manager is much easier because Tealium has the consent manager API, which allows you to use a lot of ready-made functionality within your own code. The heavy lifting of that technical solution is handled through the API.

For that sort of work, you need a developer. You won't be able to use someone who just analyzes data. You need someone technical who understands the JavaScript behind it to deliver this solution. It will be much quicker for a developer to deliver this solution using Tealium's APIs rather than coding everything from scratch and doing DevOps work to build the infrastructure.

With Tealium, you can use your own infrastructure alongside Tealium's API. You need to write your own custom functionalities that you can integrate with Tealium's API capabilities.

Tealium provides documentation and great customer support. The solution's documentation could be vastly improved to make life easier for people using it on a regular basis. Many of the questions we asked the support team could have been avoided if Tealium had provided better documentation.

I've been using Tealium Customer Data Hub for around eight years, but on a very advanced level for the past six years.

I haven't faced any stability issues with the solution except for slowdowns and very short downtimes. However, these things happen on all the major platforms. The reality is that most customers don't use these platforms as much as they believe they are and don't check them as often as they probably should.

Therefore, they might be under the impression that a product like Google Analytics is always running smoothly. However, it has loads of issues, downtime, and times when it isn't processing large amounts of data. The same applies to Tealium. Compared to Google products, Tealium does a much better job of updating statuses and letting you know if certain regions are affected.

Many other platforms don't really allow you to control if your data passes through certain regional data centers. With Tealium, you will have information about downtime or platform-related infrastructure issues. They are generally done on a regional level, and Tealium does a good job of letting you know the status of resolution for those specific issues.

I rate the solution’s stability a nine out of ten.

Tealium Customer Data Hub is a very, very scalable tool. Around 100 users use the solution in our organization. My team has 70 users, and other Tealium users are in other parts of the business.

I rate the solution’s scalability ten out of ten.

The solution's customer support is better than that of Google support services and Adobe. Tealium provides the best enterprise-level support that I've come across. The support team is very knowledgeable and generally very quick. It also depends on the relationship you build with the support team over the years. Tealium provides the top technical support you can get for an enterprise tool.

I work with Google Tag Manager and Adobe in parallel with Tealium Customer Data Hub. Certain clients have certain technical stack requirements, and we adjust to those requirements. It is fine if a client absolutely wants to use just Adobe products for their tech stack. In some cases, it makes sense because they have a particular need.

For Adobe Analytics, it makes sense to use Adobe Launch for tag management and other Adobe products. Clients also get bulk prices if they get the whole thing from a single vendor. Clients will always have commercial reasons to choose one tech stack over another.

We do tell them what we believe is better, and Tealium is definitely one of our favorite tools for CDP and tag management systems. However, Tealium is a tool for enterprise. You're probably better off with Google Tag Manager if you're running a small to medium organization. It's easier to use Google Tag Manager, and you don't have any running costs. With Tealium, the costs are significantly higher.

The solution's initial setup is not straightforward. I wouldn't call Telium a straightforward tool because it has a steep learning curve. However, once you understand its concepts and if a technical person uses it, then you will really enjoy it. The learning curve with Google Tag Manager is much smoother, but it becomes extremely complicated when you start doing complicated things.

Tealium is generally a very stable tool. There are times when Tealium struggles with data processing, just like any other provider, including Google, Adobe, or Microsoft. However, it has a pretty good notification system and very good support that will sort out these infrastructure issues very quickly.

Tealium Customer Data Hub is definitely worth the money for a large-scale project or very large companies. If you have a very large company that does very complex e-commerce work, you will need a smaller team of Tealium specialists to do all the setups for you compared to Google Tag Manager.

However, if you have a small company like a corporate website, Tealium is not a great choice because it will be very expensive, and your needs are very basic. You shouldn't really have to pay Tealium specialists to manage your tags on that very simple website. You're only using very standard events and hardly any important customizations.

For very large projects, Tealium always has a positive return on investment. I've never seen any companies looking to switch over from Tealium. They have considered other alternatives but quickly concluded that it's not worth switching. Those who start using Tealium will generally stay with Telium because there is no better tool for enterprise-level customers.

Tealium is very, very scalable and designed with enterprise in mind. You have, by default, multiple environments. You divide your environments into testing and production. That is done out of the box, and you have capabilities that will help you test your setups between websites.

Let's assume you have a Tealium profile on one website. You can pull your configuration from one of your other websites and test it on that website. You can do an analysis to understand how your setup behaves on a different data layer.

Tealium Customer Data Hub is an expensive solution, but it is not more expensive than Adobe. For Adobe, if you want to get Google Analytics, you might be much better off. I have several situations in mind where using Tealium for server-side data collection was much cheaper. Users could hold that data in BigQuery as a data warehouse and use Google Looker to visualize the data.

A company saved approximately eight million dollars over five years just by doing that. They took the most important reports from Adobe Analytics that older users were counting on. They replicated them in Google Looker and saved eight million over five years.

They had quite a large initial setup cost. However, since they didn't have to pay the very, very high cost for Adobe Analytics, they could get the data they were looking for at a much lower cost in the medium term.

I'm a customer of the solution, but the company I work for also has a partnership with Tealium. We use the solution for our company's day-to-day uses, and our company does implementations for healthcare companies like AstraZeneca and GSK.

I also wrote the code for GSK's consent manager. It wasn't nearly as complicated as what needed to be done for HSBC. Still, they prefer using the consent manager from Tealium rather than the CMP. They could have used the CMP if they wanted to, but they wanted to use Tealium for it.

Overall, I rate the solution ten out of ten.

The marketplace for APIs is valuable. It saves the client from having to do custom developments to connect Tealium to something like Salesforce or Facebook. Tealium provides out-of-the-box connectors that take 5 minutes to configure. It saves time and works very well.

The vendor listens to the customers. If new features are needed, they update the solution. If a particular connector isn't available, they add it pretty quickly. The vast amount of native connectors that Tealium has in its marketplace is valuable to us. Tealium iQ, Tealium EventStream, and Tealium AudienceStream interact seamlessly.

We saw the product's benefits immediately. Our match rates were lower than five percent, and they went to over 55% overnight. The results were immediate. Now, my clients are primarily in the pharmaceutical industry. We're able to load pertinent first-party data into the customer data platform. When visitors are on the website, we can send personalized communications in real-time.

There's one feature that I've been requesting for quite some time. Tealium AudienceStream does not support concurrent development. Only one developer can make changes at a time on a particular profile. It leads to some challenges with scheduling and timing. The iQ products allow concurrent development, but AudienceStream does not. It's the only disadvantage of the tool. I hope the vendor fixes it in future releases.

I have been using the solution since 2018.

Over the last six years, there have been three cases where users couldn't log in to their accounts for various reasons. However, it was always resolved quickly.

The product is extraordinarily scalable. Customers can scale into a new pricing tier with a phone call. Tealium offers various products suited to certain industries. The migration process is seamless. If a pharmaceutical company starts out with a standard Tealium product but likes the exclusive features available in Tealium for Pharma and decides to upgrade, the migration process is very smooth.

The customer support people are never farther than a phone call or email. They respond very quickly. I've never had them not fix something. The resolutions are always exactly what we need. At Mattress Firm, our most important days were the holiday weekends. We had the biggest sales. One of my developers configured something incorrectly during those days. It was very easy to submit a support ticket to Tealium. Within an hour, somebody called me and had it fixed. It was on a holiday weekend. They have extraordinary support.

If we mess up something and need one of Tealium’s engineers to configure it, it will come under additional support hours. It has a very good value. It's far less expensive than sorting something out ourselves.

The solution is deployed on the cloud. It also offers a private cloud. I've been involved in over five deployments. The ease of deployment is relative to the support the client gives. I've been a part of deployments where clients don't respond to Tealium questionnaires, don't show up to meetings, or don't provide adequate forecasting or requirements gathering.

Every headache I've encountered has always been on the client's side. It's never been on Tealium’s side. The implementation is smooth sailing when clients are responsive and cooperative, work through the process, and have a good two-way communication channel. It is very easy and quick.

We are consultants. We are the implementers. We do everything. My team configures all of the development. Directly and indirectly, about 15 people are required for the deployment. The team includes quality assurance personnel, account personnel, campaign personnel, developers, and architects.

The pricing is fair. I've been through the implementation process several times. The price is based on event volume. Tealium works very closely with the client to understand their projected event volume. The pricing is based on tiers. There are different pricing categories for different event volumes.

Tealium is extremely flexible with pricing, which is very rare in the industry. If a client chooses a certain tier and needs to extend it, Tealium is fantastic about restructuring the contract to a higher tier without any penalties. I don't know of another provider that does that.

The customer account people are very hands-on. They are amenable to crafting their pricing. The pricing is very fair and transparent. It is easy to understand. It is upfront during the implementation phase. The pricing is very customer-focused.

We did a proof of concept between Tealium and several other market leaders where Tealium's match rate was clearly the highest. Tealium’s connectors are exactly what the client wants. They're all in real-time. They connect very well. They support every industry standard that's out there for third-party connectors. Tealium is a class above all of its competitors.

Initially, I worked on requirements gathering. Then, I worked as a development lead. Now, I am the lead architect for Tealium in my organization. I work on everything from the customer side to the development side. I worked at Mattress Firm. People would come to the website to browse for mattresses anonymously. They made in-store purchases, so we didn’t know who they were. There was a gap. When the customers tried to check the status of the order or the delivery, Tealium found their anonymous profile in the CDP and made them known.

We are Partners. If the customer changes their code base or site, it's in their best interest to keep a good communication strategy open with Tealium. I have an extensive experience with all of the platforms. I've been doing it for six years. Overall, I rate the tool a ten out of ten.

At Tealium, we handle client requirements by building campaigns. My primary responsibility is configuration and development, including managing audience names. My tasks include configuring, unit testing, and sometimes functional testing, as well as performing some production and go-live activities.

We can create our segments and users in a field. Creating segments in Tealium using AudienceStream is easier than using any other filter.

I started working with Tealium from scratch. It involved a lot of research and development. We had to learn and then apply our knowledge. Initially, I faced many challenges because the tool was new.

I have been using Tealium for two and a half years.

I rate the solution’s stability an eight out of ten.

There were no issues with scalability.

I rate the solution’s scalability a ten out of ten.

The technical support team at Tealium is very useful. If we have any issues and raise a ticket, they resolve them within two to three hours. For really critical issues, it may take up to one day, but it usually takes two to three hours.

The deployment of Tealium was a bit difficult because I had to learn the technology from scratch. However, after understanding it, it becomes pretty easy. Tealium provides documentation that helps with configuration and integration.

It depends on the client's requirements. If they expect less, it will take less time. Usually, smaller campaigns last ten to fifteen days. Depending on the components, we also need to handle configuration and development. We need to do more configuration and development if there are more components. Generally, we can deploy the basic setup in fifteen days, but larger projects can take up to a month.

Another team handles the integration part. ETL jobs will be run regularly, and we will get data from these ETL jobs. We receive data from various sources, including an email-generating system for email marketing purposes. We store all this data in an S3 bucket. The data from S3 is integrated into Tealium, and we receive it daily from 8 AM to 8 PM. Based on this updated data, campaigns will be run daily.

I used to work with data in Tealium. It is part of the CDP tool, which focuses on customer experience. They also use a lot of coding to build a 360-degree profile of a user through unification workflows. We would receive millions of data points, which we had to merge to create comprehensive 360-degree profiles.

It's straightforward. We offer courses that participants should complete to graduate. They can utilize our available documentation and videos if they are looking for a job and want to work at Tealium. Additionally, a Sandbox environment is provided if needed. Understanding the tool is quite easy, so I recommend it

Overall, I rate the solution a ten out of ten.

I use Tealium for tag implementation, where I implement marketing and analytics tags on websites and apps. I also use the solution for API integrations or server-to-server integration from clients' web servers to Tealium servers.

Tealium's ease of use and multiple out-of-the-box integrations set it apart from other tools.

We did have a couple of incidences where the CDN was possibly not resolving.

I have been using Tealium for seven years.

We did have a couple of incidences where the CDN was possibly not resolving, but Tealium is a pretty solid tool overall in terms of stability.

I rate the solution's stability a nine out of ten.

Around 30 users use Tealium in our organization.

I rate the solution's scalability a nine out of ten.

We do reach out to the Tealium support team for some technical challenges we encounter. The solution's technical support team is very responsive and generally responds within 24 hours.

We used Adobe Launch and Google Tag Manager before using Tealium. We are a service company that services our clients. We onboarded Tealium because our client has decided to move to Tealium.

The solution’s initial setup is very quick and can be done within 30 minutes.

The solution does not require deployment per se. It's very quick and can be set up within 30 minutes. You need to have your Tealium account, which is where you create your profile and environment. Then, you can pull the code to paste on your website, and it's ready to go.

Tealium has readily available out-of-the-box tags that require minimal coding. This is almost a no-code scenario compared to the other platforms, which require users to put in a lot of manual JavaScript code.

Telium provides its own consent in terms of the GDPR consent, which is mandatory for the EU region. It also provides easy integration with third-party content providers like OneTrust and TrustARC.

Tealium is deployed on the cloud in our organization. Tealium is not really a solution that stores data. It's just a data controller tool that connects the website data to the third-party tags. It's more of a connector rather than a data storage tool.

I would recommend Tealium to other users because it's the best tool for any tag management solution you're looking for. It has a service cost associated with it, but that's worth it. Adobe Launch, which comes as a free solution along with Adobe products, is very basic in terms of the solution it provides. However, Tealium is quite an advanced tool.

Overall, I rate the solution ten out of ten.