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Still the best CDP
What do you like best about the product?
What I like most about Tealium AudienceStream is that it is platform agnostic. We can grow our MarTech stack as necessary without the need to invest in a single platform. This saves money and makes our investments more effective.
AudienceStream also has hundreds of native connectors so we can capture and organize multiple sources of data. This helps us build more accurate profiles of our customers, and communicate with them in meaningful ways.
AudienceStream also has hundreds of native connectors so we can capture and organize multiple sources of data. This helps us build more accurate profiles of our customers, and communicate with them in meaningful ways.
What do you dislike about the product?
The only downside to Tealium AudienceStream is that it can be more technically challenging to manage. But, they provide great documentation and knowledge and training. However, I advise you work with Tealium experts to properly manage the platform.
What problems is the product solving and how is that benefiting you?
Without Tealium AudienceStream CDP we would not be capturing and structuring data on our customers. AudienceStream helps us identify and use actionable data.
Provided the data insights we needed
What do you like best about the product?
Allowed us to see the data more accurately within Google Ads and Facebook.
What do you dislike about the product?
We haven't had any issues to date. So far the solution has worked well for us.
What problems is the product solving and how is that benefiting you?
We lost visibility to all audiences in Google with the privacy changes. Tealium gave us that back.
AudienceStream is flexible, powerful and very scalable.
What do you like best about the product?
Overall, AudienceStream unlocks a robust and flexible environment to fine-tune the user journey to be specific to each user's journey and known properties. Pretty damn close to the mythical personalization at scale. The ability to create rules based on a user's past behavior on owned platforms is really only limited by your imagination.
Tealium also supports connections to most major CRM and Marketing platforms, as well as the ability to bring in custom data from an owned data warehouse. AudienceStream offers a robust ability to integrate this first and third-party data with user behavior history, adding more granularity and context to the journeys and rules you want to create.
My default recommendation for any client looking for a CDP is AudienceStream.
Tealium also supports connections to most major CRM and Marketing platforms, as well as the ability to bring in custom data from an owned data warehouse. AudienceStream offers a robust ability to integrate this first and third-party data with user behavior history, adding more granularity and context to the journeys and rules you want to create.
My default recommendation for any client looking for a CDP is AudienceStream.
What do you dislike about the product?
One of the big downsides is that their CDP data model only has the user as the primary object (which, admittedly, is the point of CDPs). However, there are times when I would have liked to use a session-based primary object for logic; it's possible, but it requires a lot of creating engineering.
For companies who have a super clean (and I mean really, really clean) data warehouse, a reverse-ETL platform does offer more flexibility in data modeling to structuring around user, session or hit-based primary data objects. With that said, the use cases that these platforms allow (and AudienceStream struggles with) are pretty nuanced and specific. In general, the increased effort of setting up a reverse-ETL CDP (which is much higher) doesn't justify the newly available data models (which, at most, increases maybe 5-10% increased functionality over AudienceStream.
There is a definite learning curve to AudienceStream; I would put AudienceStream as a median effort learning curve. With that said, the CDPs, which are easier to pick up and implement, tend to have reduced functionality and flexibility. If your company doesn't have the technical expertise and has a limited set of use cases, then an easier-to-use CDP may be the right option.
For companies who have a super clean (and I mean really, really clean) data warehouse, a reverse-ETL platform does offer more flexibility in data modeling to structuring around user, session or hit-based primary data objects. With that said, the use cases that these platforms allow (and AudienceStream struggles with) are pretty nuanced and specific. In general, the increased effort of setting up a reverse-ETL CDP (which is much higher) doesn't justify the newly available data models (which, at most, increases maybe 5-10% increased functionality over AudienceStream.
There is a definite learning curve to AudienceStream; I would put AudienceStream as a median effort learning curve. With that said, the CDPs, which are easier to pick up and implement, tend to have reduced functionality and flexibility. If your company doesn't have the technical expertise and has a limited set of use cases, then an easier-to-use CDP may be the right option.
What problems is the product solving and how is that benefiting you?
Our most common use case is to introduce web and app behaviors as integral components in mapped customer journeys. Most customer journeys are limited by time-based rules or simple interactions with the channel hosting the journey. This unlocks substantially more use cases for companies to experiment and fine-tune their digital relationship with their customers.
Our second most common use is to integrate first-party data with data coming in from the web/app. This can be confidential data, or data not exposed in the web journey, such as customer-specific characteristics or mapping to offline sales journeys and interactions.
Our second most common use is to integrate first-party data with data coming in from the web/app. This can be confidential data, or data not exposed in the web journey, such as customer-specific characteristics or mapping to offline sales journeys and interactions.
Best in Class for Data Collection & Management
What do you like best about the product?
One of the best parts about Tealium AudienceStream is that it helps us discover new audiences for marketing that we previously untapped
What do you dislike about the product?
Haven't found anything to dislike about it yet!
What problems is the product solving and how is that benefiting you?
Our audiences used to be very limited in terms of only including people who visited specific pages on our site or who got a quote/policy with us. With AudienceStream, we can dig much deeper into visitors with shared sets of attributes from their engagements.
Thoughts on Tealium after 7+ years of usage
What do you like best about the product?
The tool cuts out lengthy and costly code deployment cycle - now, business users can make changes and publish them in minutes. This flexibility is the key. We have used the tools for over 7 years, and had a chance to switch to multiple other tag managers, some at lower cost or even free. However, the total cost of ownership with these free tools is much higher. Tealium has one of the best user interface that makes complicated things easy to understand and use. Once you pass the initial learning curve, you realize just how much power and agility you gain. If you get stuck with some complex issue, Tealium support engineers are best in class. They will help you, troubleshoot, and even write the code/solution for you. Tealium has one of the best customer support I have ever seen in the industry.
What do you dislike about the product?
Some might think that the cost is steep, especially with multiple free alternatives. However, you should consider the total cost of ownership, including your own time.
What problems is the product solving and how is that benefiting you?
Quick deployment, owning the connection between the data layer and the tags, ability to change and modify anything I want anytime I want, without waiting for IT to make changes.
Love Eventstream
What do you like best about the product?
Huge fans of how easy it is to utilize, but also to add additional connectors to our instance along the way.
What do you dislike about the product?
Not much I can say that I don't like about it.
What problems is the product solving and how is that benefiting you?
A variety of items from deduplication and getting other data into the same location. Clearing up site load times on the client side and shifting items to server side.
<p>Discover the ultimate solution for managing your tags efficiently and effectively. Our cutting-edge technology ensures seamless integration and optimal performance for all your digital assets. Experience the future of tag management today!</p>
What do you like best about the product?
Responsiveness from the Tealium team. For the platform itself, you can customize it to best fit your company's needs, or use their setup out of the box. In production, we've never had an issue with Tealium. Emma and Toby have been great!
What do you dislike about the product?
I would love to be able to deploy non-JavaScript assets. Other than that, the only other assistance or updates we've requested have been swiftly addressed by the Tealium team.
What problems is the product solving and how is that benefiting you?
Deliver vendor scripts to pages. Quickly configurable for agile changes.
Tealium helps us to succeed!
What do you like best about the product?
Tealium CDP is a really useful tool for middle companies like ours, we can send the customer data in many different ways and then integrate that with a lot of vendors and platforms to activate that amazingly.
What do you dislike about the product?
I'd prefer to have a clearer vision on the roadmap and future features, like a notification bar inside the product itself, showing estimated release times or similar.
What problems is the product solving and how is that benefiting you?
Tealium CDP helps Kimialba to send many different aspects of the user data to a common point and then activate them all in platforms like Analytics, Google Ads, etc...
Best Tag management Solution in the market
What do you like best about the product?
The tool is extremly flexible and adaptable to every situation.
What do you dislike about the product?
it's straight up the best solution. Clearly it's a little bit more complex than other tools.
What problems is the product solving and how is that benefiting you?
Managing big and complex data collection project and the evolution of those during the years it's a big task, but with TealiumIQ and following some best practice it's doable.
Migrating from othe tool to TealiumIQ without IT support it's a common task we achive thaks to the flexibility of the solution.
Migrating from othe tool to TealiumIQ without IT support it's a common task we achive thaks to the flexibility of the solution.
Recommendations to others considering the product:
Choosing an enterprise level Tag Management solution it should be a priority for every one whodoes online business and TIQ it's the best solution in the market by a large margin.
Tealium Audience Stream is without doubt the best CDP in the market
What do you like best about the product?
Data Ingestion from literally any kind of source, super dynamic 1:1 audience generation, activation and integration with a vast number of Martech solutions.
What do you dislike about the product?
To be honest, its my favourite martech technology of all of them.
What problems is the product solving and how is that benefiting you?
Creating real live omnichannel interaction with end customer. Personalization 1:1. Easy setup of data streams to any other source. Full understanding of end customer context.
Recommendations to others considering the product:
I would first make sure you have a decent data structure & data Layer set up the Digital Asset (Ie. Web, App), as well as a robust data collection from client side (Browser, App), with Tealium IQ preferably since it’s the most powerful.
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