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Tealium is a very helpful tool that has lots of features that help us day to day.
What do you like best about the product?
There are tons of helpful training options. The customer support is their number 1 asset as they are quick to respond and are always helpful. Overall, their wide array of tools have allowed us to come up with a solution on nearly every issue or interest that comes up.
What do you dislike about the product?
It can be hard to troubleshoot issues your product is having but the team is always willing to help. At times it feels a bit like a black box in that you know things are happening but not always easy to see exactly.
What problems is the product solving and how is that benefiting you?
Our web tracking previously was not reliable and Tealium has given us a surefire way to observe users' behavior and easily add them to audiences. An example of this is Ticket browse abandoners which we utilize on a daily basis.
Honest opinion ....
What do you like best about the product?
Great price point, leading the middle of the pack, and agile enough to take direction from the front of the pack if believed correct. Big enough to deliver, small enough to innovate.
What do you dislike about the product?
no real issues with the product, currently does what it needs to do..
What problems is the product solving and how is that benefiting you?
Realtime interaction delivering the customers experience, across all channels...
Building a data lake is easy with Tealium CDP
What do you like best about the product?
Using Tealium as our data lake foundation has been straightforward to set up and use without writing custom code.
What do you dislike about the product?
The learning curve can be a bit steep when initially setting up Tealium. I recommend the training sessions and help from the Tealium team to understand the different sections within the platform.
What problems is the product solving and how is that benefiting you?
Looking to build a single source of truth as it relates to our customer data. Having a central repository for customer data and being able to connect to many different platforms (such as ad platforms, email marketing platforms, etc.) has made Tealium a critical component of our marketing tech stack.
EventStream for your Data Compliance Needs
What do you like best about the product?
EventStream, in combination with its suite of products, can remove any Personal Health Information (PHI) or Personal Identifying Information (PII) from your analytics and ensure your data analytics is protected and HIPAA compliant. Their platform is a game-changer for our data analytics .
What do you dislike about the product?
There is a very steep learning curve of their product suite, but once your team is up-to-speed, there is no other suite of products more robust.
What problems is the product solving and how is that benefiting you?
We use Tealium EventStream to set the Events within our data layer and provide the rules of where the data will land. The benefit we have seen is keeping our data and platforms across our marketing stack in HIPAA Compliance.
Robust solution
What do you like best about the product?
The audience can be easily managed by the Marketing team with limited knowledge of coding and cut down the dependency of the Development team.
What do you dislike about the product?
Too many things to learn and more profound training required.
What problems is the product solving and how is that benefiting you?
We are currently working on Implementing and benefits yet to realize and measure it. we aim to solve the unification of data and activation in real-time across different channels.
Few CDPs are as robust as Tealium
What do you like best about the product?
Straightforward for novices but still powerful enough to work in even the most complex enterprise data environment
What do you dislike about the product?
Tealium sometimes oversells their developing capabilities but the core functionality is great
What problems is the product solving and how is that benefiting you?
Never before have we been able to bridge the customer experience gap between multiple tech stacks. Tealium CDP finally gives us a single view of the digital customer so we can personalize their experience consistently across all platforms.
Cool things I always wanted to do is finally possible.
What do you like best about the product?
The myriad possibilities of segmenting, activating, analyzing audiences, and the DIY element that comes with it, is the best components. We are not limited by "the borders" of the software in the different ways we want to connect data. The API library is incredibly wast; it doesn't let you down. Even if there is no OOB connector per se, there is always a way to make it happen, albeit via simple coding using existing Tealium protocols or raising a request to the support team to roll out the bespoke data connector.
What do you dislike about the product?
I work with a team that manages the product implementation for us. The interface and the functionalities look a bit intimidating. I currently don't even dare touch it before having completed my Tealium certifications. I sometimes want to dip my toes in the water to explore, but I always got anxious about "breaking" the system if I pressed the wrong button.
What problems is the product solving and how is that benefiting you?
As a B2B business, we primarily use our CDP to leverage a lead scoring mechanism and personalize and automate instrumental conversations at the right stage of the lifecycle of a customer.
Recommendations to others considering the product:
My recommendation is to have an agreement in place internally about the custodianship of the product, plan or foresee cross-departmental usage and agree on a process.
THE Tag Manager against which all others benchmark
What do you like best about the product?
Tealium iQ tag manager is about as flexible and functionally rich as you'll need with a mind-bogglingly vast marketplace of plug and play tag providers. Provides both server and client-side options to improve performance where required and future-proof. The service support is the best in the industry.
What do you dislike about the product?
The functionally rich platform can be a bit daunting at first although, the awesome service support covers this well.
What problems is the product solving and how is that benefiting you?
The flexibility of tag implementation and configuration combined with good tag governance
Great CDP, at the heart of our Digital Marketing Strategy
What do you like best about the product?
Efficient real-time data collection and activation
Powerful visitor stitching and reconciliation capabilities which is helping us leveraging the usage of our first party data
A large number of connectors are available to link Tealium AudienceStream to almost all the Digital Marketing tools: Personalization / Media / Marketing Automation / Emailing / Social / Analytics / CRM...
Very easy to use and to set-up. Native data collection using Tealium IQ (TMS)
Capabilities to extract data using AudienceDB: very helpful in feeding internal tools/platforms with digital data and running Machine Learning use cases
Powerful visitor stitching and reconciliation capabilities which is helping us leveraging the usage of our first party data
A large number of connectors are available to link Tealium AudienceStream to almost all the Digital Marketing tools: Personalization / Media / Marketing Automation / Emailing / Social / Analytics / CRM...
Very easy to use and to set-up. Native data collection using Tealium IQ (TMS)
Capabilities to extract data using AudienceDB: very helpful in feeding internal tools/platforms with digital data and running Machine Learning use cases
What do you dislike about the product?
Nothing to mention apart the need to have a training / onboarding at the beginning of the adoption of the tool
What problems is the product solving and how is that benefiting you?
Increasing our known visitor: using visitor stitching feature. By using Tealium AudienceStream, we multiplied the number of known visitors by 4
Connecting our websites to emailing and CRM
Marketing automation: using website's events to trigger emailing scenarios and workflows
Omnichannel Orchestration: orchestrating our campaigns from paid, social, onsite personalization, emailing
Exclusion of our known visitors from campaigns
Retargeting of abandoners
Connecting our websites to emailing and CRM
Marketing automation: using website's events to trigger emailing scenarios and workflows
Omnichannel Orchestration: orchestrating our campaigns from paid, social, onsite personalization, emailing
Exclusion of our known visitors from campaigns
Retargeting of abandoners
The best CDP in the market
What do you like best about the product?
It is a complete and mature CDP where we are able to create full omnichannel journey in real time
What do you dislike about the product?
there isn't the possibility to create a control group
What problems is the product solving and how is that benefiting you?
no problem at the moment
Recommendations to others considering the product:
It's a complete Customer Data Platform, "marketing-friendly," and
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