My company is into CDP tools. Based on user behavior, my company chooses the next best action that needs to be done. All the data my company has, even before we had Adobe or some other different systems, needs to be tracked to know the behavior of users, which is why all the data will be dumped into Tealium. Based on the user requirement, we do what's best for marketing.
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A perfect tool to personalize customer experiece/sale
What do you like best about the product?
It collects data from like everywhere, website, CRM, and more.
And that's not it, it automatically cleans the data and suggest you what the customer likes. Also makes templates.
All of these with great quality and no time.
And that's not it, it automatically cleans the data and suggest you what the customer likes. Also makes templates.
All of these with great quality and no time.
What do you dislike about the product?
It's very expensive. Sometimes I feel it is not acting smart even with commands.
What problems is the product solving and how is that benefiting you?
Personalization!
I used to spend hours on collecting data, refining it and then making a personal message. I save a lot of time now. Plus it logs whatever it does by itself.
I used to spend hours on collecting data, refining it and then making a personal message. I save a lot of time now. Plus it logs whatever it does by itself.
Nice tool for legal industry
What do you like best about the product?
As a Financial Systems Analyst in a law firm, I’ve found Tealium’s Customer Data Hub surprisingly impactful. It helps unify client interaction data across systems—marketing, CRM, billing—into one real-time profile. This allows legal teams to better understand client engagement, while finance and BD teams get cleaner data for reporting and strategy. It also supports privacy compliance, which is critical in the legal space.
What do you dislike about the product?
The setup takes some effort, but once it’s in place, it becomes a powerful asset across departments.
What problems is the product solving and how is that benefiting you?
Tealium is solving the problem of scattered client data across systems. In a law firm, that means unifying data from intake, CRM, billing, and marketing into one real-time view.
For me as a Financial Systems Analyst, it reduces time spent on data cleanup, improves reporting accuracy, and supports smarter decision-making across departments.
For me as a Financial Systems Analyst, it reduces time spent on data cleanup, improves reporting accuracy, and supports smarter decision-making across departments.
Digital velocity conference killed it!,,
What do you like best about the product?
How user friendly the UI is. And that it can easily integrate with products for media streaming.
What do you dislike about the product?
Would like to have seen some products using connected tv devices to see how the SDKs are working.
What problems is the product solving and how is that benefiting you?
The issues with cookie and privacy along side OneTrust
Great product
What do you like best about the product?
Easy access and nice interface. Makes the workflow easier.
What do you dislike about the product?
I can only open one tab at a time. I would like to be able to see more than one view at a time.
What problems is the product solving and how is that benefiting you?
Helping me maintain and add tags
Amazing platform, partner and superb customer service and account team!
What do you like best about the product?
We have been using Tealium for years now and we are happy customers. The online training courses and onboarding process is amazing. They are the very first ones who introduced first party data strategies and they are still the best ones. Our account and customer success teams have been so caring and understanding and took care of us.
What do you dislike about the product?
Not a dislike but just a request. I would like to see how Tealium can also think of retention channel integration aside from advertising and digital media channels.
What problems is the product solving and how is that benefiting you?
Tag management, consent management and soon CDP
Great implementation & team
What do you like best about the product?
The capabilities in the software and the knowledge the Tealium team brings to the table.
What do you dislike about the product?
I wish training portal had more automotive specific documents.
What problems is the product solving and how is that benefiting you?
Ad suppression. Service schedule abandonment.
A great software for users looking to do a lot with their data
What do you like best about the product?
I like that I am able to manage all my data in one central place. Allowing me to make informed decision and manage all data to vendors.
What do you dislike about the product?
The interface is a little lacking in terms of workflow. The ability to have more than one tab would help increase being able to work with multiple features at the same time.
What problems is the product solving and how is that benefiting you?
We primarily use it as a tag management/CAPI solution for the businesses needs.
It’s great
What do you like best about the product?
Easy of use with close to no code to be deployed
What do you dislike about the product?
It is good to pint any issues but there are some
What problems is the product solving and how is that benefiting you?
Tag management
Is super easy for anyone to learn its functionalities
What is our primary use case?
What is most valuable?
Tealium Customer Data Hub comes with many features. My company also has a tag management system on the client side, and we have data enrichment and everything on the server side. On the server side, we can have different data sources, which will come from any source. We also have multiple customizable connectors. There are no restrictions on where my data can be sent. I can send it to any platform as long as I have an API key with it. The freedom to play around with the data is the key.
What needs improvement?
Everything in Tealium is pre-built, and it is customizable to play around with the data. The data that I get has little room to be enriched or modified. A little bit of coding would be helpful, especially where there is an option not available for me to do something with the data, and it may be as small as adding two numbers. If Tealium provides a console where I can make changes in data with a little bit of Java or Python codes, that will be helpful.
There is a part in Tealium called functions. I need to send the data to function, send it to an external platform, and then bring back the data. It would be good if the tool had a console inside it to help meet complex requirements.
For how long have I used the solution?
I have been using Tealium Customer Data Hub for four years. My company has a partnership with the tool.
What do I think about the stability of the solution?
I have not seen many issues in terms of stability in the product. The product is like a copy-paste tool when we use it. We use the copy-paste part for moving the build from test to prod or from prod to test, during which I have observed some breakages. It is working on Google Chrome, and it has nothing to do with what I have in my system. It is accessible from any device. I just need my single sign-on logins, and I am good to go.
What do I think about the scalability of the solution?
Over 100 people in my company use Tealium.
How are customer service and support?
I connected with Tealium's support team a few times, and they were super helpful.
How was the initial setup?
There are some other people in my company who are involved with the installation process of the product, but there is nothing much in it since it is a cloud-based product that we are using through Google Chrome. The admin team takes care of the access, and I am just a developer.
The solution is deployed on the cloud. I use the tool on Google Chrome.
What's my experience with pricing, setup cost, and licensing?
In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out.
We try to do the development that my company does with minimal events. That is what our company asks us to do so that we can reap the benefits of price. I can say the tool is not too costly. We chose the tool because it offers security. Over Salesforce's CDP solution and Adobe's CDP product, we chose Tealium's CDP tool because we use multiple things, and not everything comes from a single provider, making Tealium's cost less compared to other tools. Tealium comes with tag management.
Which other solutions did I evaluate?
My company chose Tealium Customer Data Hub because it has guidelines intended to offer more data privacy. My company is in a sector where our user data is very important, so it should be very secure. The product comes with some security tools.
What other advice do I have?
I recommend the tool to others, especially if they are into personalized marketing automation area.
The product is super easy for anyone to learn.
I rate the tool an eight out of ten.
A user-friendly single approach solution with AudienceStream CDP feature for collecting and managing data to make it available to every customer touchpoint and marketing technology vendor
What is our primary use case?
We use Tealium Customer Data Hub for various use cases, depending on the market and different brands. For example, I work with hospitality, e-commerce, and other brands like Customer. It covers all the brands in the market. We use it for primary use cases like cart abandonment or browser abandonment, churn prediction, customer retention, purchase behaviour, and video engagement.
What is most valuable?
The feature I like the most in Tealium Customer Data Hub is AudienceStream CDP. It's the main product with many features, allowing us to build complex and straightforward use cases directly. Tealium Customer Data Hub is an easy tool to use. The client and server sides are user-friendly, especially the server side, including Tealium CDP, EventStream, and AudienceStream. Marketers without technical knowledge can quickly build use cases in audiences and connect them to vendor channels. No technical knowledge is required for these users. The platform offers easy integration and implementation. While technical aspects exist for building more complex use cases, a marketer can directly develop and implement use cases quicklyin the platform.
What needs improvement?
Some areas need attention in terms of improvements for the Tealium Customer Data Hub. For example, audience sizing could be improved because it can only process up to one lakh users per day when trying to get a historical audience. Improvements are also needed in areas like dashboarding. Although they have introduced new features like Audience Insights, there's still room for enhancement.
For how long have I used the solution?
I have been using Tealium Customer Data Hub for the past four years.
What do I think about the stability of the solution?
I haven't had any issues with stability, like bugs or breakdowns. If anything happens, Tealium will have a backup and recover it suitably. Problems sometimes occur, but they are fixed within a few hours.
What do I think about the scalability of the solution?
Regarding scalability, Tealium Customer Data Hub is more suitable for big companies rather than mid-range or low-range companies due to its pricing and capabilities. It's best for more prominent brands.
How are customer service and support?
Regarding support, the Tealium Customer Data Hub team is responsive. Whenever I have any questions or need clarification, I can contact support, and they provide the resolution. Recently, they introduced three tiers of support: Basic, Enhanced, and Premium.
Previously, the Basic tier covered all support tickets, but now, more detailed assistance is included inthe Enhanced version. Essential support now only helps with activation, user, and platform access. For more in-depth help with implementation or troubleshooting, you need Enhanced support.
Which solution did I use previously and why did I switch?
I started using Tealium Customer Data Hub from the beginning of my journey with CDPs, around 2019, so I haven't used any other similar tools before.
How was the initial setup?
The initial setup of Tealium Customer Data Hub can be straightforward or complex, depending on the website or brand and its number of sources. For example, one website with fifty pages will be brief, and users can start with creating a data layer and data collection process, getting it started within one or two months. However, if many use cases orintegrations with other platforms are required, the timelines will be longer and more complex.
What's my experience with pricing, setup cost, and licensing?
Tealium's pricing can be expensive compared to others, but it's worth the investment due to its extensive features and capabilities.
What other advice do I have?
I recommend Tealium to others looking for a CDP. It offers significant benefits over competing products, particularly regarding flexibility and integration capabilities. I advise anyone considering Tealium to go for TLCDP if they need to build various use cases quickly without starting from scratch. It's very user-friendly and allows for seamless integration across different data sources. I would rate Tealium Customer Data Hub an eight out of ten.
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