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I think AudienceStream CDP will be a central part of our further digital development
What do you like best about the product?
The flexibility in driving the data between the offline and online systems and relatively easy logic of the activation
What do you dislike about the product?
There are some technical disadvantages coming from the data model and sometimes hard path to make it compatible with our systems
What problems is the product solving and how is that benefiting you?
We have solved the systematic and organizational disconnection by driving the digital marketing campaign audiences from a central hub. The benefits are mainly more streamlined and smart communication with our users on our digital platforms
Personalization like we’ve never known before.
What do you like best about the product?
Being able to segment our audiences allows us deliver differentiated messages real time cross device which is pivotal in building 121 relationships with our audiences.
What do you dislike about the product?
Integration has taken longer than expected due to whitelisting issues with search engines on the activation points but this is being resolved and theTealium Team were very helpful in resolving these issues.
What problems is the product solving and how is that benefiting you?
We are able to personalize our relationships with our audiences and build loyalty in addition to building our own 0 and 1st party data audience segments which supports our ROI efforts.
Invaluable for our business transformation
What do you like best about the product?
The ability to build relevant customer profiles based on digital and offline activity
What do you dislike about the product?
The user interface can be a little daunting
What problems is the product solving and how is that benefiting you?
The customer profile being shown to sales agents when speaking with customers provides insight and opens opportunities for cross and up-sell that would previously not have been discussed. It also means that no-contact quoting is more relevant.
Additionally using AudienceStream allows for a far more managed online advertising budget - excluding existing customers from paid advertising and building more targeted retargeting campaigns.
Additionally using AudienceStream allows for a far more managed online advertising budget - excluding existing customers from paid advertising and building more targeted retargeting campaigns.
Easy to collect website traffic and send it to various places
What do you like best about the product?
Connectors are really easy and intuitive
There are many efficient ways to test if data is coming in correctly
There are many efficient ways to test if data is coming in correctly
What do you dislike about the product?
Tallies don't give ordered results
Querying data can get tricky
Querying data can get tricky
What problems is the product solving and how is that benefiting you?
- Sending website data to internal CDP, Email marketing platform, social media
- Badging and categorizing users on various use cases for marketing and personalization
- Badging and categorizing users on various use cases for marketing and personalization
API Management - No Devs Required
What do you like best about the product?
Many out-of-the-box integrations makes it easy to start streaming data to partners.
Non-developers can setup and manage EventStream.
Robust integration with TiQ and support for source-agnostic data streams makes the platform extremely flexible for any and all use cases.
Real-time data stream view makes it easy to see data in and data out.
Error reporting and live trace feature makes it easy to troubleshoot issues.
Time savings to update APIs = positive ROI.
Non-developers can setup and manage EventStream.
Robust integration with TiQ and support for source-agnostic data streams makes the platform extremely flexible for any and all use cases.
Real-time data stream view makes it easy to see data in and data out.
Error reporting and live trace feature makes it easy to troubleshoot issues.
Time savings to update APIs = positive ROI.
What do you dislike about the product?
Documentation could be more robust for certain partners and creating many event feeds can be tedious - a duplicate feature would be nice.
What problems is the product solving and how is that benefiting you?
Real-time data streams and vendor API integration and management. Tealium ES has helped us circumvent the need for internal builds and continuous maintenance of vendor/partner APIs.
Tealium has empowered our marketing team to take control of their API's and ensure we're maximizing our speed to market of new features and staying ahead of the various data fidelity resulting from the loss of cookies.
Taking our data streams server-side has helped preserve our media measurement and analytics.
Tealium has empowered our marketing team to take control of their API's and ensure we're maximizing our speed to market of new features and staying ahead of the various data fidelity resulting from the loss of cookies.
Taking our data streams server-side has helped preserve our media measurement and analytics.
Recommendations to others considering the product:
Great product that pays for itself. Once you are set up and running, you can trust the API's will be maintained and updated on a regular cadence. No stress, no mess.
Tealium AudienceStream CDP
What do you like best about the product?
AudienceStream gives us the ability to expand on the data we are already capturing about our current and prospective students from our websites and all other data points and then take the data and combine them to create badges and audiences, which then allows us to enhance user experience.
The 200+ native server-side API integrations allow us to activate data in real-time and expand the reach of all the data we collect and the new audiences we create - we are no longer limited to only using this data on our site directly, instead we can pass this information effortlessly through to other tools such as Salesforce Email Studio, Google Adwords, Salesforce Journey Builder, etc. to increase the relevance of our other marketing and intervention efforts. I am personally a fan of the Trace tool, Trace allows you to isolate a specific test case and view a log of how it gets processed in AudienceStream.
The 200+ native server-side API integrations allow us to activate data in real-time and expand the reach of all the data we collect and the new audiences we create - we are no longer limited to only using this data on our site directly, instead we can pass this information effortlessly through to other tools such as Salesforce Email Studio, Google Adwords, Salesforce Journey Builder, etc. to increase the relevance of our other marketing and intervention efforts. I am personally a fan of the Trace tool, Trace allows you to isolate a specific test case and view a log of how it gets processed in AudienceStream.
What do you dislike about the product?
I know that the tool is not meant for reporting, but the ability to do more data visualization would be very helpful while trying to make segments.
What problems is the product solving and how is that benefiting you?
Primarily to orchestrate our existing marketing initiatives and create automated marketing actions based on real-time user behavior
Great for enhanced detail
What do you like best about the product?
The best part of Tealium IQ is the organization of detail on the Tealium dash. We use the categorization of detail to track tags by tactic, by date and by depth. We ladder all of this into our data hub and use this a few different ways
What do you dislike about the product?
Its a good news/bad news situation for the things we wish that were better. The more you use the tool then the more difficult it becomes sometimes to section the data. The number of badges you set up can be tough to manage - but it does require some full time hands to use it and understand it. We wish there was a cleaner way to categorize - but its not that bad.
What problems is the product solving and how is that benefiting you?
We use it to look beyond what a typical tag and tracker system can do. We use it to see much more holistically the pathing of the user to get to the site as well as the ability to group users together. Not just X number of users landed on this page.... we actually can see the whole picture.
Recommendations to others considering the product:
Work with your Tealium account account team to get the set up that fits your organization. The cost is worth it... they also offer lots of detail and info to pass along to your finance team so that the costs are fully explained.
Easy To Use, Easy to Navigate, Smart, Thoughtful, Reliable, User Friendly,
What do you like best about the product?
It predicts my ideas, best customer support
What do you dislike about the product?
It's so easy to use, which means it's easy to make a mistake
What problems is the product solving and how is that benefiting you?
all non internal JS/Tags are managed through Tealium
Powerful Tool For Marketers
What do you like best about the product?
There are a few things that are great about this product for marketers.
1) It enables you to remove some of the heavy tags from the client-side and instead, fire those serverside
2) The management of the data that you collect is extremely easy and robust
3) The tool is flexible enough to do almost anything you want
1) It enables you to remove some of the heavy tags from the client-side and instead, fire those serverside
2) The management of the data that you collect is extremely easy and robust
3) The tool is flexible enough to do almost anything you want
What do you dislike about the product?
I wish they had more native integrations. I also wish they had a secure API endpoint to which we could send our data from external sources.
What problems is the product solving and how is that benefiting you?
We are taking heavy tags from the client-side and moving them server side. We are also collecting all of our event-level data and replicating it out our own databases for analysis and reporting.
Great tracking of consumer trends
What do you like best about the product?
Tealium helps us track consumer behavior on our website. Gives clear insights into how many users just browse the site, register, login, add items to cart, checkout and convert to sale or drop out.
What do you dislike about the product?
Have had nothing to complain about so far.
What problems is the product solving and how is that benefiting you?
By analyzing how many customers dropped out at which step of the order flow, we've taken measures to improve our conversion rate
Recommendations to others considering the product:
Get it. You won't be disappointed.
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