We use the solution for administration configurations and tracking purposes. We have an e-commerce application. When users log in, we track who they are, when they log in, and what they purchase. We track links and shopping carts.

The best thing about Tealium is that we can customize the tracking features. Instead of using OoB features, we can write jQuery JavaScript and inject it into the page. A beginner can easily learn the tool.

We can configure and add our own custom HTML design author and inject it into our portal. We also implement tag extensions. Sometimes, the extensions do not load properly before and after events.

I have been using the solution for six years.

The product has no stability issues so far. Sometimes, the script we customize does not load. So, we created a support ticket, and the support team helped us resolve the issues.

My colleague and I use the solution for our client. We both take care of the changes related to Tealium.

We can track things using Qualtrics, too. We can see the statistics and conversions. However, Qualtrics does not have many leverage concepts. I have also used Usergram. We can do a lot of customization on Usergram, but it is not user-friendly. Tealium is more user-friendly and easy to use, and we can do many customizations using it.

My organization purchased the licenses recently. We publish the profiles. The product has a good community. It provides free documentation on the website. It is easily understandable. Anyone who has a background as a developer can understand the documentation easily. I will recommend the product to others. Our clients bought the tool and asked us to implement and customize it. Overall, I rate the product an eight out of ten.

We use Tealium AudienceStream for audience building. We have 53 different campaigns. The campaign is like a user journey. We create the user journey based on certain conditions. If there are 1000 users, we can find how many users are opening the emails and how many are reading them.

If the emails are delivered to 50 out of 1000 users, the 50 members will reach another phase of the journey. There are different phases, such as the initial phase, the desire phase, the adoption phase, and the advocacy phase. The initial phase is the same for all users. The number of users in the advocacy phase will be very low.

The users reach the advocacy phase only if all the conscious are satisfied by the users. If the user opens the email and clicks on anything valuable or does any valuable action, it will be captured by Tealium. We attach a badge to such users. When a user has a badge, they move to another phase. We use it to distinguish users and trigger emails to them through Adobe Campaign.

I like AudienceStream. The tool helps us see the audience's journey. The product is easy to use. I joined the company as a fresher. I completed the courses on Tealium and was able to understand the tool after getting hands-on experience for two to three weeks.

Tealium Bot must be more precise about the naming conventions. Sometimes, the trace ID does not work properly. We faced issues while tracing things. It does not track things properly.

I have been using the solution for the past two years.

I rate the stability an eight and a half out of ten.

The product’s scalability is very good. It is useful.

The initial setup and deployment is easy. The deployment does not take much time.

I will recommend the solution to others. It would be beneficial to research Tealium iQ more than Tealium AudienceStream. Overall, I rate the tool a nine and a half out of ten.

As I work in an organization, I have seen our clients use the platform as a customer data platform, tag management, and for all such purposes. Previously, I was using the tool for a pharmaceutical client.

Tealium Customer Data Hub was used to capture all customers' web interactions. We also used Tealium CDP to launch various campaigns. Currently, we are using Tealium iQ to engage customers.

If we talk about Tealium iQ, it has quite a lot of functionalities, starting from enhanced JavaScript codes, which we can integrate for different purposes, and then also the in-built features of the tool along with the user-friendly UI, which makes it very easy to understand and also to operate are good. If you are new to Tealium, it won't be that complex for you to understand it. Talking about Tealium AudienceStream Customer Data Platform, compared to other CDP tools, it is very much more user-friendly. You won't require lots of coding knowledge or any knowledge related to data to understand the UI. The UI is pretty simple and very easy to work with, in general.

It would be somewhere related to some bugs. There are some bugs related to the UI. At times, we don't see some data in the UI. I think a year ago, we were facing some bug-related issues in the UI, which sometimes prevented us from seeing some data in the database. In the UI, some data is not visible. I think improvements related to bug fixing are needed in the tool.

I have been using Tealium Customer Data Hub for three years. I am a user of the tool.

In my three years of experience, at least I didn't face any I didn't face scenarios where the platform broke down or any kind of issues. It runs smoothly. It's a platform, and even if we talk about other platforms, there are some bugs, and all these things are there, but it never breaks down. It never created a very big issue or something like that.

In my previous organizations, when I was working for a client, there was a team of more than 100 testers. In my current organization, Tealium's team is very big since lots of clients use the tool.

I have contacted the solution's technical support several times. I rate the technical support an eight out of ten. The support team mostly provides crisp solutions. When we encountered an issue related to a bug, the support team provided immediate solutions. There were a few areas where the support team said that they would work on it, but it takes some time.

The product's initial setup phase is very easy. You just have to put a small script in your environment, and everything is done. You can then start with all of your configurations. I would say that the setup is not difficult at all.

The solution is not deployed on the cloud.

For three years, I have used Tealium. Our clients also used Tealium. Our clients have been using the tool for quite a long time. It is a reliable tool.

The price range of the product can be considered to be somewhere in the middle, especially since Tealium is considered to be very popular nowadays. If we compare Tealium to other platforms like Adobe or Salesforce, I think it can be considered a cheaply priced solution. The tool's price is somewhere in the middle, meaning it is not too expensive and not too cheap either. The pricing model comes with flexibility. If you want Tealium, then you will have to have Tealium iQ and Tealium AudienceStream Customer Data Platform.

I don't know why my company chose the tool. I would say the decision was made during business discussions. As a technical developer, my job is to work on the platform.

One can use Tealium because it is a user-friendly tool. It is not that much of a complex UI where you have to spend more time understanding the UI. It has a pretty simple UI. If you want to use Tealium, you will have to have a bit of knowledge of the data layer and JavaScript. It is a very user-friendly tool. Definitely, one can use it.

I rate the tool an eight out of ten.

I have used the solution to integrate ad pictures and tags on different websites where ad campaigns are run. If an organization is launching a new product and wants it to reach its target audience via digital advertisement, we create a campaign for them using Tealium Customer Data Hub. I used the solution in one of the organizations for the tag management and advertisement process.

The baseline creation of the tags is one of the tool's features that I like. We can reuse the same baseline for their upcoming extensions, which saves time and effort.

The solution’s user interface could be improved.

I have been using Tealium Customer Data Hub for six years.

I haven’t faced any issues with the solution’s stability.

I rate the solution’s stability an eight out of ten.

The solution has good scalability. However, if the number of entries is increased, the portal becomes a bit slow in some cases. In my current organization, nearly 10 to 15 people are using the solution.

I rate the solution a seven out of ten for scalability.

The solution’s initial setup is easy.

The solution's deployment time depends on the platform. It merely takes one to two minutes on the dev platform. If we move up to crowd or UAT, sometimes it takes nearly five to ten minutes.

If a particular event is created, it depends on how far it has reached the particular person and how many times they have used it. Based on the analytical report, we can further say that this is the particular count on how things are working.

Anyone can use the solution, but some training is needed. Understanding the solution would be much easier for a person with an understanding of coding languages like JavaScript and TypeScript. As we are integrating things on different platforms, a conditional-based operator is used. In some cases, coding languages like JavaScript or TypeScript are used.

I would recommend the solution to people working on the same skill sets or goals that I am using. Tealium Customer Data Hub is a simple tool that takes less time and minimizes the time frame of a person working on it.

Overall, I rate the solution a nine out of ten.

I worked for a bank, and we used the solution to track user engagement activities on the banking page, including the products they viewed.

The tool offers a wide variety of extension stacks. The solution also has a functionality called load ordering. This feature helps a developer order the rules defined in the solution, which will help decide when the tag should fire.

We had some mobile applications on which the solution was deployed. When that was pushed to production, we could see many details in the live feed, including the features accessed by the user. I'm currently using Adobe, which does not have the features that Tealium does.

Tealium Customer Data Hub does not provide any reporting analytics. Either we have to integrate it with Adobe Analytics or Google Analytics for reporting purposes. It would be beneficial if the solution had integrated reporting features.

I used Tealium Customer Data Hub for one year in my previous organization.

Tealium Customer Data Hub is a stable solution.

Around eight people were using the solution in my team.

I don't know whether it was specific to our project, but the solution's deployment was a bit difficult. A person who does not know the tool would find it a bit difficult to deploy it.

I would recommend the solution to other users. From my current point of view, I will not use Tealium Customer Data Hub because I have to integrate it with other products, like Adobe Analytics or Google Analytics, for reporting. I can do the implementation of Google Analytics with Google Tag Manager and reporting with Google Analytics. I would choose Tealium Customer Data Hub if it included a similar reporting section.

Overall, I rate the solution an eight out of ten.

In my previous job, I used the tool to receive and send all the information to different tools for analytics. My company also used Tealium EventStream to create groups that the marketing teams need for different campaigns and for different tools. In the past year, my company used the tool to migrate all the data collection from Adobe to Google's G4.

The most valuable feature of the solution is the possibility to create events. The tool has a new mode, so you don't have to create a JavaScript extension. Though I haven't used the aforementioned features a lot, I feel it can be really helpful, especially for those who don't have much experience or maybe knowledge about JavaScript.

In terms of the tool's real-time data capabilities, I think there are a few issues where improvements are required. In my previous company, I saw a one-click delay. It was really difficult to take some tests or interviews that we wanted to conduct online on a specific page. If the customer comes from some other page and navigates through the pages, then it is nice, but if you want to make your first webpage easy to navigate and where you want to have the AVTS or small interviews, then we may face a real problem with the tool. The aforementioned area can be considered for improvement.

When testing the tool, you have a URL, but with the cookie manager, we have only one for all the destinations. It is quite difficult to test first and then put it on production. We had dynamic links for different pages that you can click so that you can go to the privacy page, which can be different from the previous website or from what is in production to trace it. We have to put an extension with JavaScript associated with that, which is really difficult. It would be nice to have a cookie manager for development and a cookie manager for production.

I have been using Tealium Customer Data Hub for four years. I am a user of the tool.

I did not face stability issues with the product. The stability issues only occurred with the websites. Stability-wise, I rate the solution a ten out of ten.

It is a scalable solution without any issues, and it is something that is more dependent on the user than the tool.

In my team, four people use the tool.

My company works for other clients, so I think that there are two or three other people working there.

My evaluation of the solution's technical support depends on the person who receives the ticket in Tealium's support team. My company has had good experience with the product's Spanish technical team since it was easier for my organization to explain the issues. I think that sometimes, junior technicians attend to customer issues. I rate the support a seven out of ten.

I have experience with Google Tag Manager.

The product's deployment phase is really easy.

I think that it is not easy to use the tool. I think that tag management is really not easy, especially to implement the tool in the website. I think that you need to know first of all, how to have division about what they do. If you really don't know how to implement the tool in a website and how to send information then it can be a little bit difficult to understand the way the tool works.

You need to really have some knowledge about JavaScript. In your life if you never dealt with programming, or worked as a developer, the tool can get complicated.

I recommend the product to others who have knowledge about the tool.

I rate the tool an eight out of ten.

We have an insurance broking website where I've deployed Tealium with the basic JavaScript Tealium base code for tracking.

We track funnel stages, e-commerce stages, and even Shopify through Tealium. There are multiple implementations in one profile.

For example, I recently completed a project tracking a user journey from Form A to Form D. These forms had multiple options for retirement personals, with multiple accounts that needed to be tracked.

It streamlines my marketing efforts. I'm able to produce reports for stakeholders who want to see the appropriate data for their website. It has made out-of-the-box enhancements.

For example, I was able to track outbound clicks, showcasing how many users go to other domains from our website. The stakeholders were very happy with this implementation.

Moreover, Tealium helped me comply with data privacy laws. If I try to fetch any personal information, Tealium doesn't allow me to capture personal information. The JavaScript library it uses hashes the values automatically. According to the country we work for, Tealium is a better tool for hashing and maintaining privacy.

Tealium is the best tool I've worked with. I especially like the extension, which allows me to manipulate tags or site tracking as needed.

I can select CSS or jQuery selectors using the debugging tool within the tool itself. It's a nice tool, and the data from Tealium is more appropriate compared to other tag management tools.

There is much room for improvement. From an implementation perspective, if I could easily grab the value from the website and implement it directly without coding, that would be ideal. I know some coding is necessary, but I recommend Google Tag Manager as a tag management tool because almost 80% of scenarios are already implemented in it, unlike Tealium, which requires a lot of manual work.

However, from a career path perspective, Tealium is a great tool to work on due to the templates and methodologies available.

Another area where Tealium lags is in the tag templates. We often have to use generic templates instead of market templates because the available market templates sometimes fail to render on certain sites or agencies.

I have over 13+ years of experience, with more than 10 years specifically in Tealium, Google Tag Manager, and Adobe Analytics.

I would rate the solution an eight out of ten. Initially, we had issues when Tealium was new to us.

Now, there are no such issues since Tealium has drastically upgraded. However, debugging after implementation takes a lot of time. It is frustrating for us.

I would rate the scalability a seven out of ten. There were some integration issues while integrating third-party cookie consent tools like Osano or OneTrust. We had trouble deploying cookie sessions through Tealium, but it was resolved on the back end by our team.

In my organization, five core subsidiaries use Tealium.

There is room for improvement because of the response time. It could be faster.

The complexity of the setup depends on different factors. For those with experience working with Tealium, it's easy. I've worked with Tealium for multiple products, sites, and advertisers, so it's easy for me.

But for a new user with six to eight months of experience, it's a little tough to grasp. I also have developers who don't understand how to use the tool and pass data to the analytics platform.

So, some experience is needed to set it up.

It is deployed directly onto the web pages.

It's not as expensive as Adobe Tag Manager, yet it's not cheap either. Because Google Tag Manager is free for some reason.

So, the pricing is cheaper than Adobe. It is fine.

I would recommend it to other, we have recommended it to other clients, and they have opted to use it.

I would recommend to other users that Tealium provides accurate data tracking, comparable to highly paid tools like Adobe Target. The tracking we get from Tealium is commendable.

Overall, I would rate the solution an eight out of ten.