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I like everything but the version control.
What do you like best about the product?
After getting used to it, the level of customization goes way deeper than other TMSs. This is great for power users. The handy custom tools are great but I also wish they would just be features. As a platform, it's relatively easier to troubleshoot compared to GTM.
What do you dislike about the product?
Version control is too rigid and still allows for mistakes (human error) to happen. The UI gets sluggish for larger profiles. There's also an unpredictable delay (related to caching) when publishing a new profile. The filtering and sorting options could be improved. Mass editing is impossible without the custom tools and even then it's not as precise as it needs to be.
What problems is the product solving and how is that benefiting you?
It does the job as advertised
Recommendations to others considering the product:
Get comfortable with editing the tag templates. Regularly check for updates to tag templates. Get very familiar with debugging on the front end using breakpoints - this will save you a lot of time. Often, the issue with tags is not obvious in the UI.
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AudienceStream CDP for HealthCare
What do you like best about the product?
We have paired the AudienceStream product with their Private Cloud which enables the tool to be HIPAA and Privacy Compliant. This is a game changer for our organization
What do you dislike about the product?
As a non technical developer type, the tool does take some time to get used to
What problems is the product solving and how is that benefiting you?
We are able to track our customers through our solutions as well as build audiences that we were unable to do before hand because of HIPAA and Privacy issues. Now that we are able to see who is dropping off in certain sensitive areas of our website. We now can send our customers reminders. We are also using the tool to help with Personalization as well as Audience stitching.
Easy to collect website traffic and send it to various places
What do you like best about the product?
Connectors are really easy and intuitive
There are many efficient ways to test if data is coming in correctly
There are many efficient ways to test if data is coming in correctly
What do you dislike about the product?
Tallies don't give ordered results
Querying data can get tricky
Querying data can get tricky
What problems is the product solving and how is that benefiting you?
- Sending website data to internal CDP, Email marketing platform, social media
- Badging and categorizing users on various use cases for marketing and personalization
- Badging and categorizing users on various use cases for marketing and personalization
API Management - No Devs Required
What do you like best about the product?
Many out-of-the-box integrations makes it easy to start streaming data to partners.
Non-developers can setup and manage EventStream.
Robust integration with TiQ and support for source-agnostic data streams makes the platform extremely flexible for any and all use cases.
Real-time data stream view makes it easy to see data in and data out.
Error reporting and live trace feature makes it easy to troubleshoot issues.
Time savings to update APIs = positive ROI.
Non-developers can setup and manage EventStream.
Robust integration with TiQ and support for source-agnostic data streams makes the platform extremely flexible for any and all use cases.
Real-time data stream view makes it easy to see data in and data out.
Error reporting and live trace feature makes it easy to troubleshoot issues.
Time savings to update APIs = positive ROI.
What do you dislike about the product?
Documentation could be more robust for certain partners and creating many event feeds can be tedious - a duplicate feature would be nice.
What problems is the product solving and how is that benefiting you?
Real-time data streams and vendor API integration and management. Tealium ES has helped us circumvent the need for internal builds and continuous maintenance of vendor/partner APIs.
Tealium has empowered our marketing team to take control of their API's and ensure we're maximizing our speed to market of new features and staying ahead of the various data fidelity resulting from the loss of cookies.
Taking our data streams server-side has helped preserve our media measurement and analytics.
Tealium has empowered our marketing team to take control of their API's and ensure we're maximizing our speed to market of new features and staying ahead of the various data fidelity resulting from the loss of cookies.
Taking our data streams server-side has helped preserve our media measurement and analytics.
Recommendations to others considering the product:
Great product that pays for itself. Once you are set up and running, you can trust the API's will be maintained and updated on a regular cadence. No stress, no mess.
Tealium AudienceStream CDP
What do you like best about the product?
AudienceStream gives us the ability to expand on the data we are already capturing about our current and prospective students from our websites and all other data points and then take the data and combine them to create badges and audiences, which then allows us to enhance user experience.
The 200+ native server-side API integrations allow us to activate data in real-time and expand the reach of all the data we collect and the new audiences we create - we are no longer limited to only using this data on our site directly, instead we can pass this information effortlessly through to other tools such as Salesforce Email Studio, Google Adwords, Salesforce Journey Builder, etc. to increase the relevance of our other marketing and intervention efforts. I am personally a fan of the Trace tool, Trace allows you to isolate a specific test case and view a log of how it gets processed in AudienceStream.
The 200+ native server-side API integrations allow us to activate data in real-time and expand the reach of all the data we collect and the new audiences we create - we are no longer limited to only using this data on our site directly, instead we can pass this information effortlessly through to other tools such as Salesforce Email Studio, Google Adwords, Salesforce Journey Builder, etc. to increase the relevance of our other marketing and intervention efforts. I am personally a fan of the Trace tool, Trace allows you to isolate a specific test case and view a log of how it gets processed in AudienceStream.
What do you dislike about the product?
I know that the tool is not meant for reporting, but the ability to do more data visualization would be very helpful while trying to make segments.
What problems is the product solving and how is that benefiting you?
Primarily to orchestrate our existing marketing initiatives and create automated marketing actions based on real-time user behavior
good technical support
What do you like best about the product?
the technical support, especially with a small team. Ability to work with other vendors in the marketplace and have technical support communicate with vendors regarding issues.
What do you dislike about the product?
some tools are not always reliable, the tool for google chrome is not always operational. The CSS selector tool will just not work out of the blue for no reason.
What problems is the product solving and how is that benefiting you?
Site speed improvements by moving things from being hard coded on site to tealium. Quickly adding and removing pixel's for specific vendors on site.
Recommendations to others considering the product:
make sure when setting up the account there is some type of record regarding the logic of why everything has been done the way it is. This legacy data will be highly beneficial when there is employee turnover and issues in the future.
On boarding to the tool has been quite the process for the team
What do you like best about the product?
The UI is simple and easy to use. The audience sizing is helpful.
What do you dislike about the product?
The save/publishing automatically fills in the title of my change. I'd like to fill that in myself each time.
What problems is the product solving and how is that benefiting you?
Joining users from multiple properties and platforms. Having a single view of a user is vital to a multiplatform organization like ours.
Recommendations to others considering the product:
Implement project management for rolling out the product, in a low project visibility environment, roll out will be difficult.
Using Tealium AudienceStream to Personalize User Experience
What do you like best about the product?
Once it is properly set up with all applicable data feeds, it's brilliant! I love being able to target different types of users with information relevant to them. For example, you can have one category page with items important to the vast majority of shoppers, but if you are not adding what they are interested will the shopper become bored of flipping through multiple pages prior to seeing what they are interested in. You may even lose them to a competitor. I really like how intuitive I can be utilizing AudienceStream. I also really like how I can see how many users are actually in an Audience. This allows me to targeter the bigger and more valuable users more efficiently.
What do you dislike about the product?
I don't love Trace. I've tried this before in conjunction with Optimizely, but for some reason, it does not work with our storefront. I know AudienceStream is working, but it is hard to QA my work. We see positive results overall though. It would be nice for Trace to be upgraded, however.
What problems is the product solving and how is that benefiting you?
Before we were able to implement content and used customer feedback and other data feeds, now we can target with live data and targeting. I'm able to add efficiencies and reduce showing products to Pet Owners who are not interested leading them to leave our eCommerce website.
Tealium Tag Manage
What do you like best about the product?
The User Interface is easy to use and navigate. Including very helpful links to set up things from scratch for new users.
What do you dislike about the product?
I would like more features on the reporting end, but seems like they are still building these out.
What problems is the product solving and how is that benefiting you?
Tracking and understanding customer behavior and be able to re-serve those guests advertisements.
Recommendations to others considering the product:
Spend time taking the training classes. They break down the pros and cons of their product and how to be effective with using it.
Powerful Tag Management System
What do you like best about the product?
Tealium IQ is great for managing not only standard marketplace tags but also custom solutions. Comes with great support team that responds promptly to solve issues.
What do you dislike about the product?
Difficult to delegate tag management to non-tech individuals. Lack of workflow process management features to allow approvals to publish changes.
What problems is the product solving and how is that benefiting you?
Makes managing multiple marketing tags from different stakeholders easy. Implement custom javascript solutions to solve complex issues.
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