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The foundation of your MarTech stack
What do you like best about the product?
It is a great way to bring all of your first party data together into a single data hub, clean your data so you are operating from a clean database, and create actions based on that data. We have investigate many of them and it is the best system on the market for consolidating your first party data into one place. It also has a simple, easy to use interface. Finally, once it is setup, it is fairly simple for non-technical people to use.
What do you dislike about the product?
In order to truly get the benefit of the system, you need all of the modules including AudienceStream, EventStream, DataAccess, IQ, and now Predict. It is difficult to separate out AudienceStream on its own and can get pricey with all of the modules. Also, to install Tealium IQ, the tag manager, it can be time consuming since both the universal tag and the data objects need to placed in the body of each page on your website rather than in a global header.
What problems is the product solving and how is that benefiting you?
Our biggest issue we were trying to solve was connecting all of our data silos into a single, 360 view of the customer. We have non-standard products we use for tracking sales information and other data. Tealium finally allowed us to see how our marketing activities were impacting sales results. Also, it helped greatly improve our personalization across marketing channels.
Recommendations to others considering the product:
It is an intensive roll out. Please be sure to prep your web team for a lot of work to implement the tags and data objects. However, they do provide a dedicated team and implementation tools that help significantly.
Tealium is a great manager for all your marketing efforts
What do you like best about the product?
Tealium is a flexible platform that enables us to manage all our marketing tags in one platform. It has great integration with all our partner companies, and the marketing team can easily implement campaigns with little tech/eng assistance.
What do you dislike about the product?
The amount of javascript required to do some basic campaigns
What problems is the product solving and how is that benefiting you?
We are able to customize messages to audience segments and display them on site, which we've never been able to do before.
Great experience with tealium tagging
What do you like best about the product?
Ease of setting up tagging and the support received so far is commendable
What do you dislike about the product?
We moved from google tag management and we never had any problems so far
What problems is the product solving and how is that benefiting you?
Setting up the tags to fire the data from our website to adobe analytics. Able to track the site performance effectively with this.
Tag management without the lag
What do you like best about the product?
Tealium iQ’s ability to embed tags to reduce lag on page load is a game changer for tag management
What do you dislike about the product?
Nothing great comes without cost, and TIQ isn’t the cheapest product on the market, it it’s worth the investment
What problems is the product solving and how is that benefiting you?
Tealium IQ has made the process of tag management and control much easier than it used to be.
Recommendations to others considering the product:
Take the time to understand the power that TIQ can offer
Tracking and delivering customer experience
What do you like best about the product?
Real time tracking and targeting. Understanding customer experience is the key to target with the right product and service.
What do you dislike about the product?
There is always space for improvement an we did liked the way tealium team engaged and supported us for the first RFP submission
What problems is the product solving and how is that benefiting you?
Provide solutions to our customers
Great experience with Tealium IQ Tag Management
What do you like best about the product?
Tealium has created a platform that makes tag management super easy,! The support is amazing!
What do you dislike about the product?
I never had a bad experience with Tealium
What problems is the product solving and how is that benefiting you?
We use Tealium IQ to manage our tags and pass the data to Adobe analytics and Google analytics
Versatile and reliable
What do you like best about the product?
Integrating with the API has given us the flexibility to use Tealium seamlessly with our other tools and analytics platform.
What do you dislike about the product?
Not so much a dislike but knowing how to better manage our integrations with the EventStream API would likely improve how online customer data is being passed around.
What problems is the product solving and how is that benefiting you?
Getting our tools and platforms to talk to each other. Having a reliable and extensible feedback loop is pretty important for us.
Easy to use and navigate
What do you like best about the product?
Easy user interface and management of profiles and accounts at scale
What do you dislike about the product?
Nothing to dislike so far! Tealium team is amazing to work with, currently still implementing
What problems is the product solving and how is that benefiting you?
Still in the process of solving this problem, connecting user behaviours through many sites and understanding their digital experience as a whole
Great vendor agnostic support
What do you like best about the product?
There's plenty of well written support articles that clearly explain concepts of every facet within tealiumiq. Whenever I need help these act as a great resource, and if I'm ever within doubt the support team at Tealium are always on hand to resolve our tracking problems.
What do you dislike about the product?
I've had troubles in the past with multiple users adding extensions that are conflicting with one another however these have been addressed both with recent updates to iQ and by speaking to support staff who have made recommendations.
What problems is the product solving and how is that benefiting you?
We've been able to dramatically clean up our data quality by using extensions and ensuring data between vendors in much more in line
iQ get started 4 better Data
What do you like best about the product?
helpful to our customers and clients who find the data useful
What do you dislike about the product?
bit confusing language like data layer and event stream seem similar
What problems is the product solving and how is that benefiting you?
data layer issues which don't collect all information and data we need
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