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We have leveraged iq to ensure efficent and proper installation of our tags
What do you like best about the product?
One of the best featuers is the ease of use
What do you dislike about the product?
We have not experienced any dislikes within our team
What problems is the product solving and how is that benefiting you?
one stop implementation of all of our data tracking tags.
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Great tool for live market segmentation
What do you like best about the product?
Create badges based on certain customer profiles for purpose of retargeting.
What do you dislike about the product?
It takes a while to learn the platform but sufficient training available on the platform.
What problems is the product solving and how is that benefiting you?
We use it for retargeting campaigns. It has allowed us with customized targeting of the customers as well as prospects.
Complete and powerful tag management system
What do you like best about the product?
Tealium takes a powerful and potentially complex system and wraps it in a UI that makes manaement and administration simple and easy to understand. We have taken new users with no tag management experience and onboarded them to be competent users for their particular tagging needs in short order. Meanwhile our core team of admins are able to meet requirements for much more complex and difficult requests to accomplish things that we were never able to do before.
What do you dislike about the product?
My biggest (and perhaps only real) complaint is that it is difficult to work simultaneously with others. Our core team of admins is small (3 admins) but we have a handful of marketers and MarTech power users that self service which can make things a little tricky. Things have improved in recent years and we're looking forward to where Tealium takes us in coming months.
What problems is the product solving and how is that benefiting you?
We have multiple domains with multiple agencies and internal teams requiring everything from various analytics to smaller shop, specific tagging. Additionally, we have invested time in leveraging TiQ to markup pages for structured data, dynamic tagging (allowing us to use single tags to do multiple jobs - tracking, conversion, remarketing etc) and more. We occasionally get some interesting requests to meet specific needs and we have not been limited by TiQ in what we've been able to deliver.
Recommendations to others considering the product:
Listen to your account handlers and follow their guidelines. The support teams are great and incredible resources. Consider your data layer early - this will be the foundation that everything will be built upon. The hard work done up front will pay off in the long run.
Awesome tag management experience
What do you like best about the product?
Tealium makes it easy to add tags and transformations with a point and click interface or with Javascript, depending on your needs. It is extremely extensible, allowing you to quickly add and deploy a tag.
What do you dislike about the product?
There are occasional UI bugs and the UI is not very responsive, even on a desktop interface.
What problems is the product solving and how is that benefiting you?
Customer successes and failures in our applications. We've used it to upgrade and improve our digital experience
Recommendations to others considering the product:
Read the extensive user guide.
Best Vendor Agnostic Tag Management Platform
What do you like best about the product?
We really like and enjoy the capabilities which Tealium provides to manipulate and massage the data which most of the other tag management platforms in the market doesn't provide.
What do you dislike about the product?
The recent UI updates have made our custom extensions realigned which might cause issues associated to other variable dependencies in the order they get executed.
What problems is the product solving and how is that benefiting you?
Centralized way to manage all the first party and third party tags. Be able to manage and share data across different platforms via centralized data layer concept for omni channel experience.
Exciting Possibilities with TAS
What do you like best about the product?
We've just scratched the surface with our implementation of AudienceStream so far. The more the team digs into, the more we see the possibilities. Looking forward to crafting additional use cases and seeing the ROI from the tool flourish.
What do you dislike about the product?
It's definitely more technical than originally anticipated and we're now realized that we'll need to pull in more technical resources to support our usage of it.
What problems is the product solving and how is that benefiting you?
We are moving from only profile based marketing and targeting to engaged based and personalized marketing to retain and delight customers.
Recommendations to others considering the product:
Build out your use cases and plans to use it and then work in all the integrations!
Tag Management for Marketing
What do you like best about the product?
I like the number of out of the box tags that are available. Every new tool we add to our tech stack will most likely already have a tag in Tealium ready to deploy.
What do you dislike about the product?
In our company we need the support of IT to still deploy tags which makes a huge bottle neck.
What problems is the product solving and how is that benefiting you?
Data collection is much easier through IQ. It helps us make data driven decisions once we have the right data collected.
Recommendations to others considering the product:
Make sure you have a strong team behind it, as your digital assets grow it is important to grow IQ with it.
We are in the initial stages of implementing Tealium.
What do you like best about the product?
I equate digital tag management to the Wild West - there are far too many players and ways of tagging that it makes the digital tagging space too chaotic. Tealium IQ Management helps to focus our tagging efforts and make it far more efficient to create and manage tags.
What do you dislike about the product?
So far there is not much to dislike. We have not found any major issues with the product.
What problems is the product solving and how is that benefiting you?
It is providing a unified tag management environment. It allows us to concentrate on the strategy rather than the implementation.
Recommendations to others considering the product:
Engage with Tealuium Professional Services to get off on the right foot.
Empowering marketing and business to accelerate customer growth
What do you like best about the product?
We use Tealium IQ to manage thousands of our marketing pixels and build customer segments for optimizing our customer growth. Before we implemented Tealium, it was a long, arduous process to keep marketing data up-to-date across our site. With Tealium IQ, we have moved ownership to our marketing and martech teams, which empowers them to track, update, and optimize our media efforts.
What do you dislike about the product?
With any new service, it takes time to properly audit our current pixel implementation, write up scalable specs, and prioritize the work within our dev backlogs. However, once we got Tealium implemented, we've accelerated our tag management, and have given much needed time back to our tech teams.
What problems is the product solving and how is that benefiting you?
We've solved the manual task of having to add/remove/manage pixels, giving time back to our tech teams.
Recommendations to others considering the product:
Analyze the time it takes to manage your current tracking pixels and data. I guarantee the initial investment will pay off in multitudes.
Easy way to manage our web site tag integrations
What do you like best about the product?
Tealium allows us to easily manage what tags load on what pages in a GDPR compliant manner.
What do you dislike about the product?
The current GIT integration of tagging code is fairly primitive.
What problems is the product solving and how is that benefiting you?
Keeping the trust of our customers with respect to the data we collect and share with out partners.
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