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External reviews

308 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Hospitality

good CDP, easy to find technical documentation and good product and support team

  • June 18, 2023
  • Review verified by G2

What do you like best about the product?
It is a very versatile tool where you can always find a way to achieve your goals. It allows you to send audiences to multiple platforms in a simple way. The support team is easy to contact and offers service in multiple languages.
What do you dislike about the product?
The learning time can be a bit long for new team members, but getting to know the platform is easy due to the large number of training resources that Tealium offers.
What problems is the product solving and how is that benefiting you?
Define new audiences and connect them to multiple platforms. Define new audiences and connect them to multiple platforms. With Tealium Audience Stream CDP this is achieved easily and quickly.


    Leisure, Travel & Tourism

Unifying Customer Data for Accurate Activation

  • June 09, 2023
  • Review provided by G2

What do you like best about the product?
Tealium CDP has helped us integrate various sources of customer data to then standardize and create audiences that are activated in marketing channels.
What do you dislike about the product?
The UX can be improved, it would be nice to include tooltips to help better understand the features. It is also interesting to have a dashboard to see the volume of audiences
What problems is the product solving and how is that benefiting you?
Creating 360 customer view.

Solve the silos in the data and in the work culture of the different business departments.

Activate audiences in specific marketing channels with a more accurate experience.


    Leisure, Travel & Tourism

Best Server Side Integration in a cookie less world

  • June 09, 2023
  • Review provided by G2

What do you like best about the product?
its work most of the time without any issues
What do you dislike about the product?
Nothing. It works without any issues for our use case.
What problems is the product solving and how is that benefiting you?
We have quite a lot of data science model that is dependent on Audience Stream. These data science models predict scores every lead.


    Hannah C.

With Tealium, my marketing campaigns are tailor-made for success

  • June 08, 2023
  • Review provided by G2

What do you like best about the product?
Tealium AudienceStream CDP is really good at dealing with data right away. It helps me quickly adjust to what customers are doing, and being able to change fast is key to making my marketing work better.
What do you dislike about the product?
If you're not a tech whiz, Tealium AudienceStream CDP can be too much because it has so many features. Making some parts easier to use without taking away what it can do would make it way better.
What problems is the product solving and how is that benefiting you?
Tealium AudienceStream CDP helps keep track of what customers do on different platforms. By bringing data from everywhere together, it shows me how customers move and behave, which helps me make my marketing better at catching people’s interest and getting them to buy.


    Marjorie W.

I lead the Data Operations for Visible

  • June 08, 2023
  • Review verified by G2

What do you like best about the product?
I like that we can build audiences based on events and send the audiences to marketing platforms.
What do you dislike about the product?
It's not easy to QA an audience in event stream.
What problems is the product solving and how is that benefiting you?
Sending custom audience to marketing tags helps us to target valuable cohorts.


    Myles J.

Still the best CDP

  • June 07, 2023
  • Review verified by G2

What do you like best about the product?
What I like most about Tealium AudienceStream is that it is platform agnostic. We can grow our MarTech stack as necessary without the need to invest in a single platform. This saves money and makes our investments more effective.

AudienceStream also has hundreds of native connectors so we can capture and organize multiple sources of data. This helps us build more accurate profiles of our customers, and communicate with them in meaningful ways.
What do you dislike about the product?
The only downside to Tealium AudienceStream is that it can be more technically challenging to manage. But, they provide great documentation and knowledge and training. However, I advise you work with Tealium experts to properly manage the platform.
What problems is the product solving and how is that benefiting you?
Without Tealium AudienceStream CDP we would not be capturing and structuring data on our customers. AudienceStream helps us identify and use actionable data.


    Daniel O.

This review is about Tealium IQ and Event Stream as I'm not a Audience Stream user

  • June 07, 2023
  • Review verified by G2

What do you like best about the product?
What I like most about Tealium IQ is the large number of tags in the marketplace and the ease of implementation. And in case there isn't a specific tag, you can request it through support (which is also awesome) and they develop new tags on a regular basis.
Also, the ease of connecting Tealium IQ and Event Stream allows anyone to do it and the results are fantastic when it comes to data collection and enrichment.
What do you dislike about the product?
Tealium IQ is a tool that can be difficult to learn to use at first. Also, I think it would be good if, before publishing, you could warn if there is incorrect code that could "break" the application. It doesn't happen a lot, but if in any implementation with JS code there is an error, it can cause problems. GTM, for example, doesn't let you publish if there is an error in the code.
What problems is the product solving and how is that benefiting you?
Tealium Event Stream helped us a lot in performing datalayer validations in app through the Google Sheet connector, where I can find the user traces in real time.


    Banking

My review will be on TiQ & EventStream as I am not a AudienceStream user.

  • June 07, 2023
  • Review verified by G2

What do you like best about the product?
I think one of the TiQ strong points of TiQ is its mobile app tracking capalities. Additionally, the integration between TiQ and EventStream is awesome.
What do you dislike about the product?
The learning curve is long. TiQ is not as easy to use as other TMS's like GTM.
What problems is the product solving and how is that benefiting you?
TiQ is a very potent TMS. I find it particularly useful to be able to work with JS on the mobile app TiQ profiles.


    Christina (Haddad) S.

Great product with support from Tealium

  • May 31, 2023
  • Review provided by G2

What do you like best about the product?
I like how easy this is to use and how well it integrates with our marketing systems
What do you dislike about the product?
Often hard to integrate with site personalization
What problems is the product solving and how is that benefiting you?
It is helping us to personalize messaging across marketing channels


    Shayan S.

Tealium IQ Tag Management:- The ultimate tag management solution

  • April 17, 2023
  • Review provided by G2

What do you like best about the product?
We have migrated from GTM to TIQ in our project.TIQ is a very marketing-friendly tag management solution. Configuring tags such as Adobe Analytics, Google Analytics, MediaMath, Bluekai, Bing UET or Google Remarketing and Google AdWord Conversion tags are all three-step easy processes.
What do you dislike about the product?
TIQ is not a free Tag management solution, whereas GTM and Adobe Launch are free TMS, creating more challenges for TIQ if the IT Management wants cost cutting.TIQ may plan to have a free basic version which will eventually help the company to compete with other free TMS
What problems is the product solving and how is that benefiting you?
TIQ helps us quickly implement website marketing/advertising or functional tags. For an asynchronous application, this works pretty well. Although TIQ also provides a synchronous option to apply tags such as adobe target efficiently. So overall, it is a very robust solution with an easy setup, enabling marketers to go ahead and change the tags by themselves without waiting for IT involvement. Also, Tealium support and help documents are pretty organized and approachable.