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A powerful tool to track data points and unify different systems
What do you like best about the product?
Tealium Audiencestream has allowed our department to collect data from our website and other tools that we would otherwise need to create custom solutions for. We're also able to create a unified profile to share data between disparate systems, create distinct audiences, and then activate those audiences in our marketing and ad platforms. Tealium has very responsive and knowledgeable support teams that can dive into the tool and assist in creating the solutions we need.
What do you dislike about the product?
The software is very extensive and can be intimidating to get started with. It's best to pick some small wins and projects to get oriented to all of the possibilities. I recommend going through the documentation and video courses to get familiar with the terminology before diving in. The account team is also great at making sure you get to value.
What problems is the product solving and how is that benefiting you?
There are data points that AudienceStream can track and group into single attributes that are difficult for us to replicate in Marketo. AudienceStream allows us to create these audiences to build segments in Marketo, send to ad platforms, and push to other systems we have that otherwise don't integrate into other tools. We're also able to send data from random tools into AudienceStream to build up a more robust profile for our visitors/customers. Since we have a team of developers, we have also built an in-house web-personalization system built off of audiences in AudienceStream. This allows us to show relevant content to repeat visitors based on any data we've collected in our data profile.
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Highly customisable and easy to integrate, but lacking some basic UI and functionality at the moment
What do you like best about the product?
Able to integrate with any platform via API
Able to work with any ID type
Productised integration with TIQ
Able to transform data server side using functions
Able to work with any ID type
Productised integration with TIQ
Able to transform data server side using functions
What do you dislike about the product?
Only one person can use the tool at any one time, otherwise you end up overwriting each other's work
Audience volume and match rate metrics are not easy to interpret
Even the OOTB connectors e.g. with DV360 take too much configuration... they need an experienced engineer to set them up, and require manual changes in TIQ and in CDP
Audience volume and match rate metrics are not easy to interpret
Even the OOTB connectors e.g. with DV360 take too much configuration... they need an experienced engineer to set them up, and require manual changes in TIQ and in CDP
What problems is the product solving and how is that benefiting you?
Ability to target first party audiences in paid media without using 3P cookies
Ability to send offline conversions to paid media platforms, improving algorithm learning and targeting efficiency
Ability to process digital data and make insights available to offline decisioning systems
Ability to send offline conversions to paid media platforms, improving algorithm learning and targeting efficiency
Ability to process digital data and make insights available to offline decisioning systems
Love Eventstream
What do you like best about the product?
Huge fans of how easy it is to utilize, but also to add additional connectors to our instance along the way.
What do you dislike about the product?
Not much I can say that I don't like about it.
What problems is the product solving and how is that benefiting you?
A variety of items from deduplication and getting other data into the same location. Clearing up site load times on the client side and shifting items to server side.
Does a Lot; More to Come
What do you like best about the product?
Integrates very well with a wide variety of other products.
Multiple attribute types interact well with each other.
Internally consistent.
Easy to query.
Easy to export and update with outside data.
Multiple attribute types interact well with each other.
Internally consistent.
Easy to query.
Easy to export and update with outside data.
What do you dislike about the product?
Some attribute types are not fully built. By that I mean there are certain things we cannot do that we should be able to do. Perhaps no one thought of, or requested these functions yet.
The good news is Tealium maintains an active Road Map and takes suggestions and ideas from users VERY seriously.
The good news is Tealium maintains an active Road Map and takes suggestions and ideas from users VERY seriously.
What problems is the product solving and how is that benefiting you?
We interface Audience Stream with Optimizely for ABn testing.
We use it to export Audiences to other 3rd party software for marketing and for "look-alike" audience creation.
Direct Marketing audience creation.
Privacy Opt Out status maintenance.
As long as you do not try to do things for which it is not intended to be used, it works fine.
We use it to export Audiences to other 3rd party software for marketing and for "look-alike" audience creation.
Direct Marketing audience creation.
Privacy Opt Out status maintenance.
As long as you do not try to do things for which it is not intended to be used, it works fine.
Cutting Edge Tag Management Solution
What do you like best about the product?
Responsiveness from the Tealium team. For the platform itself, you can customize it to best fit your company's needs, or use their setup out of the box. In production, we've never had an issue with Tealium. Emma and Toby have been great!
What do you dislike about the product?
I would love to be able to deploy non-javascript assets. Other than that, the only other assistance or updates we've requested have been swiftly addressed by the Tealium team.
What problems is the product solving and how is that benefiting you?
Delivering vendor scripts to pages. Quickly configurable for agile changes.
Tealium helps us to succeed!
What do you like best about the product?
Tealium CDP is a really useful tool for middle companies like ours, we can send the customer data in many different ways and then integrate that with a lot of vendors and platforms to activate that amazingly.
What do you dislike about the product?
I'd prefer to have a clearer vision on the roadmap and future features, like a notification bar inside the product itself, showing estimated release times or similar.
What problems is the product solving and how is that benefiting you?
Tealium CDP helps Kimialba to send many different aspects of the user data to a common point and then activate them all in platforms like Analytics, Google Ads, etc...
Not suitable for mobile analytics to analyze the user behavior
What do you like best about the product?
You can pass data from single source to multiple connectors/tools
What do you dislike about the product?
It is a live data stream, every time you change the events or properties, you
Have to make sure to update the connectors linked to it to be able to view all the events
Have to make sure to update the connectors linked to it to be able to view all the events
What problems is the product solving and how is that benefiting you?
Nothing for mobile analytics. I believe it is used for marketing purpose
Recommendations to others considering the product:
This is only live stream data. You must use one of the connectors to view your data for analyzing
Best Tag management Solution in the market
What do you like best about the product?
The tool is extremly flexible and adaptable to every situation.
What do you dislike about the product?
it's straight up the best solution. Clearly it's a little bit more complex than other tools.
What problems is the product solving and how is that benefiting you?
Managing big and complex data collection project and the evolution of those during the years it's a big task, but with TealiumIQ and following some best practice it's doable.
Migrating from othe tool to TealiumIQ without IT support it's a common task we achive thaks to the flexibility of the solution.
Migrating from othe tool to TealiumIQ without IT support it's a common task we achive thaks to the flexibility of the solution.
Recommendations to others considering the product:
Choosing an enterprise level Tag Management solution it should be a priority for every one whodoes online business and TIQ it's the best solution in the market by a large margin.
Tealium Audience Stream is without doubt the best CDP in the market
What do you like best about the product?
Data Ingestion from literally any kind of source, super dynamic 1:1 audience generation, activation and integration with a vast number of Martech solutions.
What do you dislike about the product?
To be honest, its my favourite martech technology of all of them.
What problems is the product solving and how is that benefiting you?
Creating real live omnichannel interaction with end customer. Personalization 1:1. Easy setup of data streams to any other source. Full understanding of end customer context.
Recommendations to others considering the product:
I would first make sure you have a decent data structure & data Layer set up the Digital Asset (Ie. Web, App), as well as a robust data collection from client side (Browser, App), with Tealium IQ preferably since it’s the most powerful.
A CDP is key in every omnichannel strategy
What do you like best about the product?
I'd recommend Tealium Audience Stream as a CDP in order to develop and transform the way we create customized experiences.
What do you dislike about the product?
There's nothing remarkable from my perspective
What problems is the product solving and how is that benefiting you?
Identity resolution, real time decisioning, omnichannel connections.
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