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Segment Helps Marketers Access & Activate Customer Data
What do you like best about the product?
The pre-built integrations with marketing, data, and analytics platforms make it easy for marketers to use the platforms to set up integrations versus needing engineering resources for every integration request.
What do you dislike about the product?
Some of the features are less intuitive, like tracking protocols; it's unclear sometimes in the platform what's 'required' versus what just helps make your data better versus what might not be helpful from a marketing perspective.
What problems is the product solving and how is that benefiting you?
Segment is helping our clients organize and collect data from disparate sources and activate that data in marketing platforms; this is crucial as we enter a 'cookieless future' where we rely more on customer PII more than ever.
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Customer Data Platform
What do you like best about the product?
Segment is great for being able to both visualize and control the flow of customer data throughout your various integrations
What do you dislike about the product?
Support Agents are often unhelpful when reporting feature gaps
What problems is the product solving and how is that benefiting you?
We wanted to know the full picture about the customer and centralize their data for use in various integrations
Excellent CDP for clickstream event tracking, and data routing
What do you like best about the product?
Ease of implementation with analytics.js library. Long list of Source and Destination integrations that can be enabled with a click of a button. Personas product is a huge value add to create a customer profile graph.
What do you dislike about the product?
The Protocols and Personas setup and onboarding process require a significant amount of setup and team training time.
What problems is the product solving and how is that benefiting you?
We are able to track customer interactions across dozens of different clickstream sources, as well as third-party SaaS solutions. This reduces the amount of integration, ETL and data movement code we have to write and maintain ourselves.
What more could I ask for?
What do you like best about the product?
Segment is the industry-leading CDP for a reason. It's incredible.
What do you dislike about the product?
The only major downside to using Segment is the cost. The more that we scale, the more it will cost. It essentially acts as a tax on all of our growth efforts unfortunately.
What problems is the product solving and how is that benefiting you?
Segment effectively replaces some full-time headcount for us. Instead of building and maintaining our own analytics infrastructure and having to manually integrate with all of our other SaaS providers, Segment makes it all a piece of cake.
Amazing tool for marketers and product teams alike!
What do you like best about the product?
Segmenr grants product and marketing teams greater autonomy to control the experiences they wish to create for users/customers. After our initial integration with Segment, our marketing team's productivity has increased drastically.
What do you dislike about the product?
Continued development for their B2B data structure (accounts) is needed. Would love to see these accounts build deeper integrations into major destinations (Iterable/Braze, etc).
What problems is the product solving and how is that benefiting you?
CRM database architecture: massive increase in efficiency and autonomy for marketing team
Real time events: increased conversion for triggering user experiences in near realtime.
Real time events: increased conversion for triggering user experiences in near realtime.
Best Customer Data Platform
What do you like best about the product?
Amazing and simple Dashboard, how easy is for non-tech users to start adding sources and destinations. Personalized and real-time customer experiences
What do you dislike about the product?
To be honest, didn't find any points or services that I dislike in Segment, everything is working perfectly all time
What problems is the product solving and how is that benefiting you?
Collecting all user data from all our websites and managing them with different trackers (pixels) in one amazing dashboard provided by Segment. It's a complete data toolkit for our team.
Tracking your events with ease and accuracy using Segment
What do you like best about the product?
How simple it is to integrate Segment with other products & platforms. You can add a new destination in a few minutes, and a new source of events in a few hours of development.
Besides, their support team is really capable and has good knowledge of the platform to help you with any issues.
Besides, their support team is really capable and has good knowledge of the platform to help you with any issues.
What do you dislike about the product?
I would like to be able to see historical values, and as well a report of how many events were received from each source, and sent to each destination. This would allow me to measure how accurate is each of them.
What problems is the product solving and how is that benefiting you?
Tracking important events & screens, integrations with other platforms for product & mobile analytics, and sending raw events to our data warehouse directly for further analysis....
Recommendations to others considering the product:
Enabling identity merge is important if you would like to reduce the number of MTUs and make sure that events belonging to the same users are tracked under the same profile.
A great platform with awesome support and success staff to help get the most out of the product.
What do you like best about the product?
UI is good for setting things up non-technically
What do you dislike about the product?
There can be a lot of jargon and documentation for what, ultimately, is a simple thing.
What problems is the product solving and how is that benefiting you?
Hooking up marketing journeys to customer activities, deduplicating customers, managing permissions, pipelining data
Recommendations to others considering the product:
It's a great way of wrapping your customer (and other) data together across all your internal tooling.
Extremely flexible customer data platform which should sit at the middle of any company's martech
What do you like best about the product?
lots of sources and destinations available, as well as custom sources and destinations to tailor to own needs if they currently aren't supported. Requires less dev resources than other competitors as far as im aware
What do you dislike about the product?
Some destinations and source ownership between Segment and their partners can lead to a bit of back and forth (e.g. SDKs, missing features or bugs in functionality) with support teams.
What problems is the product solving and how is that benefiting you?
Resolving customer identity and being able to conglomerate all activities a customer experiences in one place with Personas. Easy to set up server-side tracking as well to circumvent ad blockers and create a complete source of truth when it comes to event tracking.
Central Source of Truth for company data
What do you like best about the product?
I can centralize all data, achieving consistency and transparency.
What do you dislike about the product?
Impossible to revert events when sent. This can be painful.
What problems is the product solving and how is that benefiting you?
We populate our CRM (HubSpot) with data coming from our Website / Web App. We can send all data to our data warehouse for BI purposes.
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