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Twilio Segment

Twilio Segment | 1

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External reviews

545 reviews
from G2

External reviews are not included in the AWS star rating for the product.

    Leisure, Travel & Tourism

Lots of promises

  • April 08, 2022
  • Review provided by G2

What do you like best about the product?
The best thing about Segment is how it rallies the team around instrumenting events to make use of the massive amount of money you have spent. If you have a few common tools, it also helps sync those events or SAAS products to your data warehouse, but is overall a much more expensive solution than something like Fivetran, Stitch, et al for that latter use case. As far as data sync goes, it does help with data governance, but I can't help but think how that can be afforded through a conscious effort in a smaller team without such constraints.
What do you dislike about the product?
During the sales process and throughout the documentation, Segment promises a lot of things by either omitting information or oversimplifying integration. It is very worthwhile to read thoroughly through that documentation to fully understand the integration efforts before you sign a contract, as it isn't always as simple as firing an event to segment and pushing it somewhere else. They are improving this with cloud actions, but they can only do so much to abstract away the complexities and individual requirements of downstream destinations.

The Segment UI has a tonne of bugs and lacks documentation or helper text throughout (way better than Rudderstack though), which leaves you needing to reach out to support often for workarounds or explanations that sometimes their team cannot even provide.

Segment's BigQuery integration is stuck in 2012, generating a different dataset for each source and a different table for each event, which completely ignores the unique aspect of BigQuery in being able to (and preferring you to) design datasets with JSON-like structures. Even Google Analytics is sending events to a single table, which almost makes it a superior solution for tracking events in combination with its data layer.
What problems is the product solving and how is that benefiting you?
Problem: Many different destinations with different named, defined, and described events.
Benefits: Rallying the team around a common data governance structure, which we had started anyways. Sometimes spending money can get people to rally around anything.

    Primary/Secondary Education

Segment is really useful tool and its connection with Amplitude is extraordinarily successful.

  • March 30, 2022
  • Review verified by G2

What do you like best about the product?
Glad to Segment, we can track our events' data in a way more efficient way than other tools, also its connection with Amplitude helps to prepare important analyses really easy.
What do you dislike about the product?
I find Segment useful in many ways, the only feature I would like it to be improved is the delay in event processing. If it was faster, we could get better quality service.
What problems is the product solving and how is that benefiting you?
It is much easier to transfer and manage event data with Segment. It's dashboards allow us to track live events and search for user-based events. Our performance is increased visibly.

    Saile R.

A perfect tool to track your app events

  • March 25, 2022
  • Review verified by G2

What do you like best about the product?
As a developer, I like the fact I can debug event tracking in real-time also the convenience of having a single place where I can route my events to other analytics apps such as Mixpanel, Google Analytics etc
What do you dislike about the product?
The one and only thing I dislike on Segment it's when I want to debug events of a source that has many track requests simultaneously it's hard for me to find it and often I have to try and find it at the destination app.
What problems is the product solving and how is that benefiting you?
Keeping track and routing thousands of user events that helps me and my team with user experience analysis. Also the implementation it's pretty easy and the documentation is well described and helpful.

    Information Technology and Services

Good CDP tool

  • March 14, 2022
  • Review provided by G2

What do you like best about the product?
It is extremely easy to integrate with. It also has a lot of outgoing integrations which makes the life of our engineers a whole lot easier. The user interface is also intuitive enough for product managers to use.
What do you dislike about the product?
Nothing so far really. It is easy to use and integrate with. No issues thus far.
What problems is the product solving and how is that benefiting you?
We were sending events to multiple platforms such as Amplitude, MoEngage and Hotjar. To reduce code and integrations, we decided to explore using a CDP so that the integrations will only need to be done once.
Recommendations to others considering the product:
I would recommend using Segment if you find yourself having to integrate with multiple tools for sending data. Use Segment and no more unnecessary clunky integrations.

    Fouad N.

easiest installation

  • March 01, 2022
  • Review provided by G2

What do you like best about the product?
it was super easy to install, my colleague finished before we finished looking at the instructions
What do you dislike about the product?
nothing, there was no negative parts of using it
What problems is the product solving and how is that benefiting you?
easy integration between chameleon and the software i use

    Maria G.

Segment Review (:

  • February 17, 2022
  • Review verified by G2

What do you like best about the product?
The interface is really clean, to find what you need is really easy and simple. Synchronized with Segment, I use the Amplitude. Being able to see the track events in real-time with all the properties is really good!
What do you dislike about the product?
Sincerely, there's nothing on Segment right now that I dislike, I think this web app is really good for the purpose of event tracking. As I said, it's a really clean interface.
What problems is the product solving and how is that benefiting you?
I'm dealing with event tracking. In Segment, the events come and we can see its properties. Also, from Segment, the event, and its properties, are sent to Amplitude.
Recommendations to others considering the product:
It's a wonderful web app, no doubt.

    Information Technology and Services

I wish I knew about Segment when I founded my previous company.

  • February 17, 2022
  • Review verified by G2

What do you like best about the product?
Ease of integration with analytics platforms.
What do you dislike about the product?
Debugging events can be a little tricky sometimes, especially when you have a high-traffic app or website.
What problems is the product solving and how is that benefiting you?
We dispatch data from multiple sources to multiple targets with minimal API integration.

    Daniel S.

Segment does exactly what it says and does it well.

  • February 16, 2022
  • Review provided by G2

What do you like best about the product?
I greatly appreciate that Segment offers multiple ways to add tracking, from programmatic methods to click user interfaces. This has worked well and has been deployed across multiple web platforms.
What do you dislike about the product?
Segment can be a little bit confusing to set up for the regular user.
What problems is the product solving and how is that benefiting you?
Improved analytics. We can also follow specific user behaviors.

    Information Technology and Services

A great developer experience!

  • February 16, 2022
  • Review verified by G2

What do you like best about the product?
The reactivity of the system is incredible, I can see how the events are processed in real-time with great reactivity.
What do you dislike about the product?
Sometimes I find difficult to navigate between sections of the platform.
What problems is the product solving and how is that benefiting you?
Tracking using a unique source of truth when an app requires to connect to more devices

    Aaron W.

Segment has been critical for us in terms of marketing attribution, and they have a helpful team!

  • February 15, 2022
  • Review verified by G2

What do you like best about the product?
The "identify" table is pretty great/magical, I like how easy it is to set up (most) sources, and it's been a great experience every time I've reached out for help
What do you dislike about the product?
Personally, I don't love how requisite it is to have Eng folks involved to get a source properly running, but kind of hard to complain about that. My biggest bummer is just when there's no pre-built integration for a Source we'd like to add.
What problems is the product solving and how is that benefiting you?
Our primary use case is to track the activity on our company website(s) and particularly, user activity. This has given us far more trustworthy attribution options and has made it easier to understand how users engage with our site.
Recommendations to others considering the product:
Know your use case as well as what partners you'll need to work with. I'd also encourage you to ensure your Eng team will have the bandwidth to offer support because they WILL be needed at some point(s). But overall, if you're looking to gain insight to marketing attribution/user activity on your site, Segment is an excellent tool to go with.

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