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An essential tool for our SaaS business
What do you like best about the product?
We've been using Segment for 3+ years and it helps us ensure that our data is centralized and shared across all of our 3rd party software.
What do you dislike about the product?
We haven't had any issues with Segment - it's been worth every penny.
What problems is the product solving and how is that benefiting you?
Segment allows us to connect all of our business data so our team can have accurate and real-time information needed to make better business decisions.
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My hub for taking action on in-product events
What do you like best about the product?
Segment makes it easier to unify and take action on events across my tech stack. For example, I use Segment to monitor key events within Product then push those to a transactional email tool (Customer.io) for lifecycle messaging.
What do you dislike about the product?
Implementation can sometimes take a bit of technical know-how or support from a developer.
What problems is the product solving and how is that benefiting you?
Syncing event and lifecycle data across platforms, which is key for effective product marketing.
Recommendations to others considering the product:
From a marketing perspective, check with your dev or product team to make sure they are committed to adequately implementing and maintaining the segment tags. Also, make sure that Segment not only connects with key platforms in your stack but that you have a clear idea of how the data will actually be leveraged
So many possibilities...
What do you like best about the product?
My favorite thing about Segment (and why we signed up in the first place) is that we can store our Google Analytics data in our database by using Segment in conjunction with Google Tag Manager.
What do you dislike about the product?
The documentation is not as comprehensive as I would like it to be. It's gotten better over time, but when doing the initial setup, I found the documentation to be lacking.
What problems is the product solving and how is that benefiting you?
We integrate with Facebook Conversions API, Klaviyo, send and store data in our database and different destinations. It's easy to have the one tool that will do all our integrations.
Recommendations to others considering the product:
Highly recommend: It's a great all-inclusive product that has solved almost all of our integration needs. They also have great customer support.
Super Data!
What do you like best about the product?
I love how awesome Segment can help me determine many data points for our customer base to get the most accurate representation of what devices or issues are customers are having.
What do you dislike about the product?
Overall, Segment does a great job of providing the information that is needed! I can honestly say that I don't dislike anything about it.
What problems is the product solving and how is that benefiting you?
Problems I am solving with Segment is being able to determine customer data and putting it all together to help identify specific customer trends depending on the devices they are using.
All your data in one place
What do you like best about the product?
Extreamly easy implementation. We had this up and running in our code base in less than a day with very little ongoing support.
What do you dislike about the product?
Less about Segment it's self, but it would be helpful if more tools used segment data and were able to push their content out to Segment.
What problems is the product solving and how is that benefiting you?
Having all our data in one place makes it super easy to try out new analytics tools with little to no effort with the ability to immediately see their impact.
Very easy to use - lots of possibilities
What do you like best about the product?
I love how segment allows me to drop in one line of code and send data to an array of resources and applications.
What do you dislike about the product?
It's very Expensive and they don't have the best customer care. But honestly, the product is great, I would use them again.
What problems is the product solving and how is that benefiting you?
Sending data to one resource and piping it to many other apps and services
Making data integrations accessible for all
What do you like best about the product?
Segment allows non-technical users to easily integrate tracking source data with well-known third-party services/products. This removes the dependency from tech/engineering and allows, for example, a marketing department to customize client-side integrations with marketing channels.
What do you dislike about the product?
Not every third-party source or destination is available. Segment provides generic integrations through Functions, but this requires technical programming knowledge.
What problems is the product solving and how is that benefiting you?
Segment helps us integrate our Tracking sample data and other source data to synchronize to our data warehouse easily. From the data warehouse, we can then perform any additional transformations as needed.
A must have analytics tool
What do you like best about the product?
The best thing about it is the way it integrates seamlessly to other software every company already uses.
What do you dislike about the product?
For larger clients, pricing can be super expensive
What problems is the product solving and how is that benefiting you?
Cross product analytics. With Segment, it's easy to monitor events from our web app and marketing website and consume the data in one place.
Recommendations to others considering the product:
Segment will help you track complicated funnels within your app/website, and the implementation is super easy.
Best cross platform integration tool
What do you like best about the product?
Very easy to understand, and its UI is also simple. Just an excellent tool for the cross platform; just go for it.
What do you dislike about the product?
It's slow loading for the filter segment. Rest all good.
What problems is the product solving and how is that benefiting you?
We are using it for the cross-tool channel, and we are handling it efficiently. Provides excellent security, and debugging the live feed is very simple.
Recommendations to others considering the product:
Yes, sure, go for it.
With Segment application , Allows Me to be successful as a data expert.
What do you like best about the product?
The simplicity of use, good instruction, SDKs, and virtualized interfaces are all benefits.
The simplicity with which sources and endpoints may be added, whether or not there is direct compatibility with Segment.
Through Segment, we have the option to include 3rd snippets on our website.
The payment model, which charges by use rather than per user, makes it simple to increase adoption throughout the whole organization.
The simplicity with which sources and endpoints may be added, whether or not there is direct compatibility with Segment.
Through Segment, we have the option to include 3rd snippets on our website.
The payment model, which charges by use rather than per user, makes it simple to increase adoption throughout the whole organization.
What do you dislike about the product?
Not much at all! Although the UI changes have indeed been significant, this would've been a source of contention in the earlier.
What problems is the product solving and how is that benefiting you?
The source of info: for instruments, data consistency across marketing tools, and session comprehension are all important considerations.
It assists in solving the analytics teams' requirement for a consistent approach to users ’ behavioral statistics.
It assists in solving the analytics teams' requirement for a consistent approach to users ’ behavioral statistics.
Recommendations to others considering the product:
Spend a significant amount of time developing a plan in advance. Know and understand the database schema. It is extremely simple to fall into the trap of modification as a result of frequent technical errors.
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