Twilio Segment
Twilio SegmentReviews from AWS customer
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Segment is easy to reference and use
What do you like best about the product?
Segment has a centralized portal to integrate all its features, easy to use and easy to learn with all the materials.
What do you dislike about the product?
Segment doesn't have a full list of the events are implemented in our company.
What problems is the product solving and how is that benefiting you?
To track user behavior.
User click count just one line code view.
What do you like best about the product?
Build stats on how many login happened, when it happened. It easily helps identify how well your product is used.
What do you dislike about the product?
I have to login and do most of the work as in order to review them offline is not possible.
What problems is the product solving and how is that benefiting you?
Who is accessing the application is one of the most useable info we get out of segment.
fits our needs
What do you like best about the product?
we dont really have issues ever, just set up and it works
What do you dislike about the product?
nothing really, i havent had any issues so far
What problems is the product solving and how is that benefiting you?
we use it for tracking user actions and our business team has really appreciated the data. Recently we learned we could add hotjar via segment and that was a huge win for us
Segment
What do you like best about the product?
Ease of integration when working with multiple data sources and destinations. Personas feature takes a lot of work off our team (BI) and the privacy section was really helpful when we started tackling GDPR related challenges.
What do you dislike about the product?
Segmnt have a lot of connections and is one of their ISPs, I wish there were more marketing source connections with better customisation. We have to rely on other tools to get data from all of our marketing sources when it would be nice to just rely on Segment for this.
What problems is the product solving and how is that benefiting you?
The problems we are solving with Segment revolve around data collection and having a strong overview around that - specifically having a tracking plan on how we define data to be collected and getting notified on any violations - makes data governance a breeze out the box.
Get a grip on your metrics
What do you like best about the product?
Setting up is easy, and you can easily see whatever data is sent through the system. Very easy to add another destination to push your data to or add another source, for that matter.
What do you dislike about the product?
It is hard to debug if you have just missed the data entry. So you cannot see a small history of events. You still have to keep the discipline to set up your metrics in a good way within the company.
What problems is the product solving and how is that benefiting you?
Getting a grip on the data that comes from all kinds of sources, and make sure every integration gets that same data. Also easy to backup such data by pushing it to a data warehouse.
Easy to setup and really performant
What do you like best about the product?
It was really easy to install, in a few clicks you can add difference sources of data and setup the destinations. We use it with our own app and also intercom, salesforce, Hubspot, aws, sisense...
What do you dislike about the product?
With the basic plan, we can't filter on the data we want to send to the destinations. Also there is no historic of what has been sent.
What problems is the product solving and how is that benefiting you?
Send data between different tools
Recommendations to others considering the product:
Let's try it and see the results
Just send data to segment, rest will be handled
What do you like best about the product?
In our apps, we don't need to have multiple tools to manage different data and analytic scenarios. We set up everything on segment, apps just need to send all data there, our segment setup will handle the rest.
What do you dislike about the product?
From software engineer perspective, there is nothing we disliked
What problems is the product solving and how is that benefiting you?
We are using multiple services for analytics and user data management. Everything is connected to Segment, so apps don't have to deal with all, just Segment.
the only analytics dependency you'll ever need
What do you like best about the product?
the web ui is very simple to use, and allows non-engineers to add new analytics platforms without code change
What do you dislike about the product?
Some functionalities like filtering are behind the business plan, which may be prohibitive for some.
What problems is the product solving and how is that benefiting you?
We use segment to send Identify and Tracking analytics to multiple destinations
A lot of colorful features
What do you like best about the product?
The dashboard is very useful and you have a lot of features to analyze our data. In my case, I use to read the tracking plans to implement tracking on our application, and it's easy for me.
What do you dislike about the product?
Sometimes I lost on the dashboard because it's difficult for me to find what I want.
What problems is the product solving and how is that benefiting you?
We track our users' activity to improve their experience and solve their problems and needs. Also, we use violations to check our product.
Simple yet powerful solution, even for non-technical marketers
What do you like best about the product?
One of the things I like best us that segment is intuitive by design and very user-friendly. One of the best aspects is that you can quickly see which data sources are connected and no longer having to remember which sources are connected to which destinations (and how), but rather Segment shows in the overview the current connections, making them easy to audit.
The number of sources and destinations is also great, and this is expanded on by the segment team. So apart from the main ones (Google Analytics, Facebook, Google Tag Manager, etc.) there are other, lesser known integrations possible as well.
The number of sources and destinations is also great, and this is expanded on by the segment team. So apart from the main ones (Google Analytics, Facebook, Google Tag Manager, etc.) there are other, lesser known integrations possible as well.
What do you dislike about the product?
One of the biggest strengths is also something that can cause dislike: because Segment is at the center of sources and destinations, you can quickly become dependent on it. As companies scale, it would become increasingly difficult to remove Segment.
What problems is the product solving and how is that benefiting you?
In the past, all tools would need to be connected to one another directly. This works fine when it's only a couple of sources and destinations, but as complexity grows, so does the need to maintain the overview and adjust source/destinations. Segment makes it easy to maintain this overview, and to add new sources/destinations with just a few clicks, ensuring the data-flow between them.
Recommendations to others considering the product:
It's worth checking out if it's right for you - keep in mind that the ease comes at a cost: once it's integrated, it'll be increasingly difficult to remove from your current setup. Additionally, as your organization scales, you will assumedly receive more traffic to your site, which means more events sent to the various destinations. As a result, pricing is going to increase over time as well.
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