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Easy to use, easy to learn how it works
What do you like best about the product?
Segment Middlewares, they help you to approach some special or complex solutions
What do you dislike about the product?
Some limitations for those destinations you need to use with different pixel or campaign ids (like Google Pixel, FB Pixel...)
What problems is the product solving and how is that benefiting you?
Right now, we have a tool for connecting all data-based libraries and pixels (Adobe, Google Pixel, Criteo, Braze...) from our website and, the best of all, everything is following a unique tagging plan.
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Best in CDP!
What do you like best about the product?
I like how easy it is to instrument and use.
What do you dislike about the product?
None, at this time. I like everything about segment.
What problems is the product solving and how is that benefiting you?
Using a CDP has allowed clients to cohort users and to clean the data funneling into downstream tools. One SDK versus many is so handy.
Recommendations to others considering the product:
Customer Support is very helpful.
Seamless event creation
What do you like best about the product?
So easy to push events into new platforms, avoiding duplicated work
What do you dislike about the product?
If you only care about a few integrations, it can be a bit confusing to get the specific information you want
What problems is the product solving and how is that benefiting you?
Event tracking - we pushed events from all platforms into Amplitude and Braze in one go
One of the best CDPs I have worked with. Ideal for controlling and validating user behavior data.
What do you like best about the product?
To control and validate user behavior data.
What do you dislike about the product?
It is not able to track the "page" as the "tracks". The Identify has not the possibility of versioning.
What problems is the product solving and how is that benefiting you?
Validate the behavior data.
Have a single space to control which third parties the data is sent to.
Have a single space to control which third parties the data is sent to.
Best way to keep analytics from getting out of control
What do you like best about the product?
Clear view of what happened with analytics events
What do you dislike about the product?
There is no clear development/production separation for sources. It would be nice to be able to create a source with debug and production configurations without having to create multiple sources.
What problems is the product solving and how is that benefiting you?
Lack of visibility to Analytics people of what is actually being sent.
Less debugging imaginary issues from Analytics people, easier to debunk false theories.
Less debugging imaginary issues from Analytics people, easier to debunk false theories.
Segment saves engineering hours!
What do you like best about the product?
- Extensive catalog of data sources and destinations
- Minimal maintenance is required once set up, and new sources or destinations are required
- High availability
- Ability to handle scale
- Convenient debugging and event testing tools to assist with configuring sources and destinations
- Segment includes support for idempotency, so you won't need to worry about retries corrupting your data if you have failures
- Minimal maintenance is required once set up, and new sources or destinations are required
- High availability
- Ability to handle scale
- Convenient debugging and event testing tools to assist with configuring sources and destinations
- Segment includes support for idempotency, so you won't need to worry about retries corrupting your data if you have failures
What do you dislike about the product?
- I can't find analytics on tracked events in Segment
- When changing the event type in the event tester, the previously entered user identifiers are cleared, slowing down identify/track debugging
- Segment doesn't have a "identify and track" message type, although it is possible via batching requests
- When changing the event type in the event tester, the previously entered user identifiers are cleared, slowing down identify/track debugging
- Segment doesn't have a "identify and track" message type, although it is possible via batching requests
What problems is the product solving and how is that benefiting you?
I used Segment a lot in my previous job. I also use it occasionally in my current job and have been happy with it in each case. With Segment, we no longer require engineering time when the marketing team needs to add or replace analytics providers. Segment has a nice clean API and good documentation, so it's easy for engineering teams to work to implement. Moreover, page loads are faster because we don't have to embed many different tools into our frontend; instead, we add Segment once, and all the processing happens behind the scenes.
Recommendations to others considering the product:
Anonymous user identifiers can be helpful if your organization has registered/unregistered users. Also, use the messageId field if request retries are possible in your system, as Segment uses this field to ensure idempotency.
Segment simplifies marketing/product data ops
What do you like best about the product?
Segment has enabled a data-first PLG strategy that's aligned across all the business functions at our growing startup.
What do you dislike about the product?
For a marketer, having a strong technical counterpart is critical.
What problems is the product solving and how is that benefiting you?
Building a better product, understanding our users.
Easy to use middleware
What do you like best about the product?
Love the integration with different and ease of use.
What do you dislike about the product?
The live debugger doesn't show all the events fired
What problems is the product solving and how is that benefiting you?
Tracking user analysis with segment
Using Segment events for event-based notifications and customized dashboards
What do you like best about the product?
We have 2 big use-cases for Segment:
- event-based communication: we use Segment -> Vero connection for our emailing and push-notification strategy
- customer-behavior tracking: we push Segment events into our data warehouse and enrich our BI dashboards with those data points
- event-based communication: we use Segment -> Vero connection for our emailing and push-notification strategy
- customer-behavior tracking: we push Segment events into our data warehouse and enrich our BI dashboards with those data points
What do you dislike about the product?
Pricing has become steep for us! In the last month, our bill has become very expensive (we operate in brazil, and the $ is very expensive). The $700 bill is almost prohibitive.
What problems is the product solving and how is that benefiting you?
Event-driven communication and customer behavior tracking.
Recommendations to others considering the product:
It's a great tool to have from day 1 at your business! I love that I can discovery many other companies through Segment plataform.
Mixed experience with Segment so far
What do you like best about the product?
Out of box integrations for event forwarding
What do you dislike about the product?
When things go wrong, debugging is a pain. Support requires painful documentation, unwilling to help beyond standard template.
What problems is the product solving and how is that benefiting you?
Event forwarding from multiple sources - frontend / backend /web / app to multiple places without building own pipelines.
Recommendations to others considering the product:
Improve support teams
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