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Twilio Segment

Twilio Segment | 1

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External reviews

545 reviews
from G2

External reviews are not included in the AWS star rating for the product.

    Andrew J.

Product Manager

  • April 28, 2020
  • Review provided by G2

What do you like best about the product?
Do not need technical experience to use platform and add more destinations.
What do you dislike about the product?
Incorrect events being passed through to specific destinations.
What problems is the product solving and how is that benefiting you?
We are able to send events to specific partners that will allow us to target specific users that fire unique events.
We can easily get data using segment by connections to the right destination.
Recommendations to others considering the product:
Keep up the great work;.

    Roger K.

A customer data platform useful for data science

  • April 28, 2020
  • Review provided by G2

What do you like best about the product?
The dual role of Segment as both CDI and CDP really helps for customizing segmentations at a very granular data collection level. This can be especially useful if a marketing team wishes to hand over data to their data scientists. For example, customer journey analysis is much simpler to model compared with other tools, namely DMPs.
What do you dislike about the product?
Customization comes with a steeper learning curve for analytics developers. One can't simply take a tagging strategy from Google Analytics or Tag Manager and copy / paste. You have to get familiar with specific concepts, like identify calls, which might not be intuitive for the non-initiate. Nonetheless, once you do understand the concept, it's great!
What problems is the product solving and how is that benefiting you?
Customer data orchestration and customer journey analysis.

    Information Technology and Services

Easy integration with other softwares

  • April 24, 2020
  • Review provided by G2

What do you like best about the product?
Love the way it easily connects with other APIs
What do you dislike about the product?
Hard to identify the destination based on keys
What problems is the product solving and how is that benefiting you?
We have incorporated Adobe Analytics with Segment and so far it has been going smooth. The support that we received for the initial configuration setup was really good.
Recommendations to others considering the product:
Easy and beneficial tool to work with. Can be integrated with multiple APIs.

    Neeraj S.

All tracking - simplified!

  • April 24, 2020
  • Review verified by G2

What do you like best about the product?
The Visual Tagger for sure. It takes out a lot of pain associated with writing individual code for event tracking and then go through versioning-review-deployment cycle every time that you'd want a slightest modification. With Visual Tagger, I have been able to capture 30+ events within 2 hours (learning curve included) and that too without writing a single line of code. Capturing the same events, by writing custom code for each event and then firing some actions based on the same would have taken at least 4-5 days of developer effort, which I have been able to save.
What do you dislike about the product?
Frankly speaking, I have yet to encounter any such stuff, except for the price point which could be a bit steep for small organizations. I did tried to get the Persona tool for my company, however, the cost appeared to be prohibitive without any upfront benefits. This could be because the costing is based for US market and thereby becoming prohibitive for India and APAC.
What problems is the product solving and how is that benefiting you?
Capturing all the events for the user journey and firing up actions for assortment of analytics tools would have been a very time consuming task and it would have also made our pages slower as it would have to fetch multiple external JS dependencies. We're a very lean team and can't afford having a dedicated set of people working just on integrating analytics code with the application. Segment takes that effort and pain away. From my experience of working with it, I have been able to capture 30+ events within 2 hours (learning curve included) and that too without writing a single line of code!
Recommendations to others considering the product:
One of the best solutions I have came across, simplest to implement and easy to use - just go for it!

    Guido N.

Powerful and versatile

  • April 23, 2020
  • Review provided by G2

What do you like best about the product?
It's extremely easy to setup and install and it provides components for almost any system (Javascript, API, SDK, Server calls, ...) and then you can connect whatever analytics, CRM, data warehouse you want with a few clicks and no coding at all.
And with Personas you can really take full advantage of the data you collect. Wonderful!
What do you dislike about the product?
It's quite pricy: the free plan only tracks a few hundreds users per month, as you go up in traffic the costs go up almost exponentially. The product Personas, then, is apart (i.e., an extra cost, if you want it)
What problems is the product solving and how is that benefiting you?
It makes adding analytics platforms or data warehouses extremely easy, saving a lot of time in coding, testing, debugging and offering consistent data throughout your ecosystem

    Marketing and Advertising

Necessary for ANY Business looking to track data

  • April 23, 2020
  • Review provided by G2

What do you like best about the product?
Segment integrates fantastically with all of our data sources which makes the creation of centralized data and BI dashboards with multiple BI tools simple.
What do you dislike about the product?
The technical knowledge to expertly configure requires training, attention to detail and a good knowledge of you internal data and data needs. Which you should have if you are planning to use Segment.
What problems is the product solving and how is that benefiting you?
Centralizing data, reporting on revenue streams, proactive issue resolution, and overall tracking of all aspects of our business.

    Oil & Energy

Fantastic tool to service your data needs

  • April 23, 2020
  • Review provided by G2

What do you like best about the product?
Regardless of the size of your company, data is imperative to your business insights. Be it traffic on your website or capturing data for further business insights. Segment allows you to do this.
What do you dislike about the product?
Our company has a business package but we do not get personas. This is an add on for an additional cost, it would be nice to be able to have a simple version included in the higher tiered packages that the user could then upgrade to the full persona add on.
What problems is the product solving and how is that benefiting you?
We operate to over 600,000 customers across multiple products. This allows us to easily capture and store data in our various data warehouses for the product owners to then feed insight, be it to show the success of a new product launched or where there could be possible issues in our processes where we use the data to monitor a sales funnel.
Recommendations to others considering the product:
If unsure, reach out to the team at Segment who can help you with anything you need. From what I hear, they are easy to engage with and extremely helpful.

    Austin T.

Segment is the easiest way to streamlined Data/Analytics

  • April 23, 2020
  • Review provided by G2

What do you like best about the product?
Segment was amazingly easy to get setup and running. The same could be said for connecting different platforms directly to Segment and feeding data to those platforms.

Instead of writing many lines of code and ensuring each platform is receiving the data, all you have to do is connect Segment within your app. Segment then offers a very simply and easy to understand interface to toggle what data gets sent where. Less time implementing and more time analyzing the insights you need.
What do you dislike about the product?
Nothing, I think Segment is really great at what they offer. We haven't experienced this, but I could see the breadth of connections they offer being a dislike for companies that are already established with their preferred platforms. If that is the case then I would recommend investigating further.
What problems is the product solving and how is that benefiting you?
As with any company, there are many different platforms in which certain tasks are completed. For us, we were able to connect our analytics platform (Amplitude), our CRM system (Customer.io), and a relational database (PGSQL).

We also can toggle data to go to different sources depending on which environment the app is (development or production).
Recommendations to others considering the product:
This is a great platform that is not only super easy to implement, but saves so much time in directing data to the appropriate platforms.

I will also say that the pricing is very fair. The free tier allows you to get to a great place before you are having to pay to use their service!

Overall, there is very little risk as there is no cost to get started and takes less than 30 minutes to get started!

    Bryan M. B.

The orchestra conductor of your product and marketing data

  • April 23, 2020
  • Review provided by G2

What do you like best about the product?
With Segment it's really easy to plug many different tools to get data in and out of them. The catalog contains 99% of the tools we use making Segment our default choice to connect those tools. Customer Support is also very efficient making it easy to solve issues once we reach out.
What do you dislike about the product?
For some tools not all features are supported, this forces us to build workarounds making the system more fragile. On top of that the documentation on the downstream tools is not always up to date.
What problems is the product solving and how is that benefiting you?
Segment is extremely helpful to avoid reimplementing tracking snippets all over the code. The engineers can simply define an event once using Segment's code and then that definition is applied to all the other downstream tools.

    Will J.

Segment is the core of our business intelligence and customer engagement

  • April 23, 2020
  • Review provided by G2

What do you like best about the product?
Brilliant concept for a platform technology. Also super impressed with the support for startups.
What do you dislike about the product?
We initially struggled with the javascript integration within our Chrome extension, but we've been find since moving to server side analytics.
What problems is the product solving and how is that benefiting you?
Simple analytics that helps us grow our business with minimal incremental engineering effort.

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