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Drastic improvement in decision making
What do you like best about the product?
Segment, like Google Tag Manager, let us manage many different sources of data but is also includes a wide range of destinations. Therefore, it has a better data instrumentation management, best organization and a clear guideline of name conventions (https://segment.com/academy/collecting-data/naming-conventions-for-clean-data/).
What do you dislike about the product?
Some of the things I miss from the previous tools we used (Google Tag Manager) is the feature of having releases. For example, after we made a set of changes we would like to version it with a description so we can have a better traceability of the changes.
What problems is the product solving and how is that benefiting you?
Segment helps us integrate all our analytics tools in one single place. That let us have more tools and not worry about the integrations of those with all the data infrastructure we built with Segment.
Recommendations to others considering the product:
First plan your events in a spreadsheet or an excel.
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No better turn-key solution to move data to multiple sources
What do you like best about the product?
I love how many destinations and sources segment supports. I can easily send data from websites, backend and frontend web applications to wherever I need it to go, even if it's multiple places. Excellent for setting up user analytics, admin dashboards, etc.
What do you dislike about the product?
Sometimes it can be challenging to configure services like intercom or mixpanel on the frontend when the configuration options are obfuscated by the analytics library, but it's a small learning curve that's worth doing.
What problems is the product solving and how is that benefiting you?
Data warehousing of user data, building admin dashboards and aggregating data from multiple sources with ease
Makes it easier to try different marketing tools
What do you like best about the product?
Spares engineering from having to repeat similar integrations over and over. Empowers marketing teams to easily evaluate multiple tools in any given category, and select the one best suited to their needs. Makes it trivial to get all data into a warehouse for use with BI tools.
What do you dislike about the product?
Need to dive deep into specifics to set up for full impact. Requires some technical acumen to deploy.
What problems is the product solving and how is that benefiting you?
By integrating our marketing stack via segment, we gain quick access to a broad range of best-of-breed communications and analytics services. This helps us evaluate martech vendors thoroughly, and keep chosen systems well integrated.
Love this product
What do you like best about the product?
It seems to do what few other SaaS products do - to route all your data to the right tools without having to re-instrument everything.
What do you dislike about the product?
Wish it could do more on the customer persona side. But we don't actually have the personas product so maybe I just need to pony up and do that.
What problems is the product solving and how is that benefiting you?
1. Piping data to all of tools
2. Instrumenting the website so that we know what events are happening when and then analyzing it later.
2. Instrumenting the website so that we know what events are happening when and then analyzing it later.
Saves us a ton of dev time
What do you like best about the product?
Segment's thought leadership as far as the "Segment Spec" goes is unrivaled in the industry. Their approach to customer-data analytics is certainly their best.
What do you dislike about the product?
Each integration has its own nuance, I wish that was better categorized. For example, HubSpot needs an email passed down as a property, other integrations may not, etc... it ends up fighting against the streamlined-ness of Segment as an abstraction layer.
What problems is the product solving and how is that benefiting you?
Segment allows us to write one integration, directly to segment, and then handle the syndication of all those integrations to all of our third party tools. This is a huge benefit for us.
It also provides us with a nice methodology for our customer data by way of the "Segment Spec"
It also provides us with a nice methodology for our customer data by way of the "Segment Spec"
Recommendations to others considering the product:
Make sure to follow the Segment Spec, and understand it well, BEFORE integrating. Make a plan for integration, and find a few internal champions on the engineering team that pledge to understanding the data schema and architecture.
Makes going from 0 to 1 so easy, and then you never have to worry about it when going to 2, 3, 5, 10
What do you like best about the product?
The guidance they give on best practices for instrumentation, and the ease with which you can set your data up to go to new destinations.
What do you dislike about the product?
There are certain limitations on how the data needs to be structured for downstream destinations.
What problems is the product solving and how is that benefiting you?
All in-product tracking for our digital product (across Android, iOS, Web). It has allowed us to generate insights about how people use our products that would have been impossible before.
A great way to track your events
What do you like best about the product?
It's really good at integration with many different services
What do you dislike about the product?
Sometimes some of the integrations don't work so well
What problems is the product solving and how is that benefiting you?
You don't need to integrate each servixe separately
Segment gets the job done but can be better
What do you like best about the product?
All your data in one place and a universal source of truth.
What do you dislike about the product?
Event tracking is challenging, opaque nature of platform and pricing.
What problems is the product solving and how is that benefiting you?
We have one way to use and understand out data.
Solid solution for bridging data gaps across departments
What do you like best about the product?
Front end experience and integrations were very valuable
What do you dislike about the product?
Can be hard to explain to c-level or higher ups who don’t understand the need
What problems is the product solving and how is that benefiting you?
Faster integrations and better tracking of events across platforms
Segment has taken process that required custom code for iOS and turned it into a single line.
What do you like best about the product?
The fact that we can adjust the analytics sources and destination on the fly is very valuable. It also makes CCPA a breeze.
What do you dislike about the product?
So far the tools have provided a great experience. No complaints.
What problems is the product solving and how is that benefiting you?
We have discovered new methods and tools to gather and analyze data from our customers.
Recommendations to others considering the product:
If you're looking for the best analytics solution on the market, look no further. Segment is solid and awesome.
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