Twilio Segment
Twilio SegmentReviews from AWS customer
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The perfect glue for your marketing stack
What do you like best about the product?
Using Segment is not only time saving in terms of dev-ops, but it gets your smarter by asking yourself the right questions. What to use and how to generate actionable insights. Do I need to mention documentation is great.
What do you dislike about the product?
I wouldn’t talk of downsides. In order to make it work, you need to plan ahead.
What problems is the product solving and how is that benefiting you?
Building and tweaking a marketing stack that works for whatever it is you need to do.
Recommendations to others considering the product:
Do not hesitate. This is worth the investment
Crucial integration that acts as the blood cells of our application
What do you like best about the product?
The most helpful thing about segment is the ability to quickly add on other applications that utilize our user / app engagement data to see insights and enable other teams throughout the organization.
What do you dislike about the product?
Sometimes it can be a little difficult for newer engineers to get segment events to behave in the manner that is most useful for distributing the information.
What problems is the product solving and how is that benefiting you?
Generally we are using segment to track user engagement within our application (ie click stream data) as well user data. Currently we use segment to send data to multiple BI tools, SalesForce, HubSpot, and other marketing applications.
Very good to agregatte data streams across multiple platforms
What do you like best about the product?
Segment is great on collecting data from a set of sources and then distribute them to other platforms without the need to integrate all of them together.
What do you dislike about the product?
Sometimes, as the integrations are seamless between platforms, there are some specific features that are not obvious to take advnatage of.
What problems is the product solving and how is that benefiting you?
The fact that having multiple sources of data streams and multiple data destinations and not need to worry on how everyone integrate in-between.
Recommendations to others considering the product:
If you are looking for data aggregation and reply platform then choosing Segment looks like the best option by its simplicity and at the same time full featured set of options.
Sending analytics events to Segment and dashboard via Mode
What do you like best about the product?
Integration is easy. Good documentation. Good UX
What do you dislike about the product?
It seems to be a quite profound solution and therefore complicated. Difficult to foresee all use cases and consequences. Lack of my experience does not give confidence that it is done correctly
What problems is the product solving and how is that benefiting you?
Sending analytics events from front end app to relational datawarehouse (Postgres)
benefits:
* seamless integration
* no need maintenance (schema support is automatic - great job)
* split dev and production env
benefits:
* seamless integration
* no need maintenance (schema support is automatic - great job)
* split dev and production env
Recommendations to others considering the product:
it's easy to try
A great service to track everything
What do you like best about the product?
I love it that Segment has integration with, well, almost every worthy service on this planet
What do you dislike about the product?
Sometimes some of the events don't go through all the integrations. I assume this may be a problem with the integrations themselves.
What problems is the product solving and how is that benefiting you?
Pushing analytics events to all external services to my product
Recommendations to others considering the product:
Make sure that the integrations you are looking for exist and work properly
Segment is Amazing
What do you like best about the product?
I add one snippet instead of multiple ones
What do you dislike about the product?
The price model changed. The MTU model is very expensive and I wish they would bring back simple API call pricing.
What problems is the product solving and how is that benefiting you?
I use GA and WebHook destinations to record events into my own database
Еаsy to use
What do you like best about the product?
Documentation is great! Support as well!
Opportunities it gives us - link with more than one analytic systems; resend data; integrated tracking plan; predefined events and so on
Opportunities it gives us - link with more than one analytic systems; resend data; integrated tracking plan; predefined events and so on
What do you dislike about the product?
Cannot see many records in Debugger window. It will be great if we can see some reports on tracked data or even make some queries over data
What problems is the product solving and how is that benefiting you?
Custom metrics, better Google Analytics reports which gives our sales team information to make better decisions
Segment simplifies all our data ingestion related needs plus more
What do you like best about the product?
As a developer / architect I love being able to see my events flow into the system and then arrive in my different destinations.
What do you dislike about the product?
The UI for the website(specifically protocols) could use a little tightening up but overall I think they have a pretty well designed UI which is easily understood by Devs and Business people alike.
What problems is the product solving and how is that benefiting you?
We have alot of data coming from different systems and much of the data has to be filtered and 'fixed' before we can use it. We are now using protocols to design our events and properties and we are needing to 'fix' less data.
Recommendations to others considering the product:
Consider the cost and complexity of doing this yourself and Segment becomes an easy purchase
Data flows made incredibly easy
What do you like best about the product?
I like to only have to integrate 1 SDK to my app and be able to send the data to different products such as Mixpanel, Customer.io, Branch and so on.
What do you dislike about the product?
I would say that the only thing I dislike is the documentation that can quickly become outdated, comes a new Swift update or a new product changes. It can be frustrating to be facing an outdated documentation, or the docs display code that won't compile.
What problems is the product solving and how is that benefiting you?
We're analyzing how our users use the app, we're sending data to Mixpanel, we're tracking views, events, etc. The benefits are that we're not clueless about what people do with the app! I think it's quite obvious benefits.
Integrations and Data Implementation
What do you like best about the product?
Plug and Play. Instrument once, and that data is ready to be used anywhere, thanks to Segment's extensive library of integrations.
The product is great, and the team behind it elevates it even further with involved and knowledgeable CSMs, creative solutions architects, and an incredibly responsive helpdesk.
Replays make it easy to regain any "lost" data, and Segment has built a strong relationship with other key vendors in the space to create an extensible ecosystem to cover most data needs.
The product is great, and the team behind it elevates it even further with involved and knowledgeable CSMs, creative solutions architects, and an incredibly responsive helpdesk.
Replays make it easy to regain any "lost" data, and Segment has built a strong relationship with other key vendors in the space to create an extensible ecosystem to cover most data needs.
What do you dislike about the product?
Protocols is a powerful tool, but I wish it had been bundled with the core product rather than sold separately, as it's crucial to successful data collection at scale.
What problems is the product solving and how is that benefiting you?
Tracking user engagement, driving contextual nurture with the data we collect, and getting better insights from a part of our user journey that used to be a black hole. We've seen higher conversion, retention, and revenue since we adopted Segment and started using it to power our Growth stack.
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