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Segment makes it easy to run a product-led go to market strategy
What do you like best about the product?
Huge fan of the ability to send product event data everywhere (including sales tools)
What do you dislike about the product?
No major complaints. Once you're up and running, the product is fantastic!
What problems is the product solving and how is that benefiting you?
Sending data from our product and other sources to all of our most important destinations on the sales and marketing side.
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The best connector for your analytics
What do you like best about the product?
Fast and easy solution for analytics task.
What do you dislike about the product?
Small UI and UX issues in the web dashboard.
What problems is the product solving and how is that benefiting you?
- Easy setup
- Turn on and turn off new analytics services in the dashboard
- Real-time debbuger
- Turn on and turn off new analytics services in the dashboard
- Real-time debbuger
Recommendations to others considering the product:
Every startup should use it.
Single tool for collecting all your data
What do you like best about the product?
Simple, easy to use and a cost per MTU (monthly trackable user) versus raw data. This means we can build deep, rich sets of information about our customers while only being charged based upon the number of customers.
What do you dislike about the product?
Segment's own dashboard is quickly overwhelmed with so much data and it is really necessary to use another tool to consume and work with the data collected.
What problems is the product solving and how is that benefiting you?
Customer behavioral tracking and flow across multiple properties and systems. Insights that we haven't had in the past.
All your relevant data, everywhere.
What do you like best about the product?
Rapid development and implementation of Segment is probably the main feature. The UI is easy to interact with to see all of your sources and destinations, even for very large installs. Being able to quickly validate that data is sending with sample payloads is an excellent feature. Customer service is king and this company has it down cold. Anytime I have a question or an issue, they're ready to help.
What do you dislike about the product?
Salesforce functionality is currently limited to standard objects. If you need to work with custom objects, you need to use another tool to harvest segment events and feed them into the custom object in Salesforce. The UI is still a work in progress with some small annoyances but nothing that I would consider a showstopper. They're constantly enhancing their UI so I'm willing to live with minor bugs.
What problems is the product solving and how is that benefiting you?
Trial and usage data in platform stored in our CRM and analyzed in a few different BI tools. Having all of our data in one place has been a godsend. In the past we had data all over the place and it would take days or weeks to get a good picture of what was happening in our business. Now we have real-time information fed into one place and can analyze it in a BI tool quickly, Amplitude or Chartio.
The only way to integrate marketing tech
What do you like best about the product?
A standardized way to integrate marketing analytics and automation across all digital platforms.
What do you dislike about the product?
Can tend to get a little expensive as you get bigger.
What problems is the product solving and how is that benefiting you?
Easily manage and add marketing tech across multiple digital platforms. Our ability to measure customer journey's and act on them using a consistent set of customer events is key to our success.
Easy integrations, solid customer support
What do you like best about the product?
It's easy to implement multiple different types of analytics and advertisement solutions into our site. It's less maintenance work for our engineers to deal with issues and keep things up to date. We can use their REST API to send data to their server without needing to host their code on our side, which is great from a security perspective.
What do you dislike about the product?
- We can only send user removal requests (i.e. for GDPR) with user IDs, not other identifiable information.
- Our implementation of Segment+Mixpanel is complex enough that we need to load the Mixpanel clientside library alongside using Segment's REST API in order to get the appropriate distinct ID in some situations. This is because we use Mixpanel for both logged out and logged in users, and we're trying to connect those user profiles in Mixpanel as much as possible. This is more because of Mixpanel than Segment.
It'd be nice if we could copy integration settings, e.g. mixpanel configuration, from one source/site to another would be great. Sometimes we have multiple sources, one with just Mixpanel, and one with Mixpanel, ad trackers, etc, for certain purposes - part of our site needs ad trackers, the rest doesn't or isn't allowed to from a security perspective.
- Our implementation of Segment+Mixpanel is complex enough that we need to load the Mixpanel clientside library alongside using Segment's REST API in order to get the appropriate distinct ID in some situations. This is because we use Mixpanel for both logged out and logged in users, and we're trying to connect those user profiles in Mixpanel as much as possible. This is more because of Mixpanel than Segment.
It'd be nice if we could copy integration settings, e.g. mixpanel configuration, from one source/site to another would be great. Sometimes we have multiple sources, one with just Mixpanel, and one with Mixpanel, ad trackers, etc, for certain purposes - part of our site needs ad trackers, the rest doesn't or isn't allowed to from a security perspective.
What problems is the product solving and how is that benefiting you?
Tracking user behavior in order to report on and improve user growth, user stickiness, and revenue.
Full control when gathering information
What do you like best about the product?
What I like the most is that, while segment works as an intermediate bridge between the actual site and 3rd party services and platforms, it offers also a real-time monitor so you can see and understand all the process and improve your funnels. Also, it can help you better organize how they work and if everything is in place. Amazing tool.
What do you dislike about the product?
One of the -unfortunate- dislikes (and this was expected actually) is that in order to keep this flexibility, there's a loss of functionality when it comes to 3rd party platforms working with Segment. But this is a small price to pay, compared with what you get at the end. Also, one other thing is that although they have a great Customer Care department, when it comes to support on the communication between segment and the 3rd party services, the guys usually prompt you to contact the other company. Although this is expected, still, it would be nice to provide a first level answers before forcing you to go to the other service in order to get the answers you're looking for.
What problems is the product solving and how is that benefiting you?
Having an intermediate platform like segment when communicating with 3rd party services, means that you can easily switch between 3rd party services, with minimum changes in your actual code. The only thing you need to make sure is that the selected section is supported in segment. But that's one of the great things, the amazing support.
Recommendations to others considering the product:
You need to make sure you understand the combinations sources <-> destinations. As soon as you understand the way it works, you'll be able to do any kind of combinations. Imho, that's the key for a correct installation and configuration of segment.
Help us to avoid analytics vendor lock-in
What do you like best about the product?
Helped us easily switch analytics vendors when one of them jacked up the prices on us to an unsustainable level. Within a matter of minutes, we were up an running with a new provider without having to deploy any code.
What do you dislike about the product?
I wish the event replay feature was available without needing an enterprise plan. We lost over a year's worth of our data when we switched providers.
What problems is the product solving and how is that benefiting you?
Easier to write maintainable analytics code; avoids lock-in with any particular analytics vendor; allows us to easily experiment with new analytics offerings
Recommendations to others considering the product:
Give it a try, it is easy to set up and use and decide for yourself during the trial phase.
Best integration service I've ever used
What do you like best about the product?
I started using segment in 2013 when it was called segment.io and was just a better replacement for dozens of js snippets I wanted to add to my web apps. In the course of years, I found it can offer much more including:
- Zero hassle integration especially for eCommerce, multi-touchpoint (say website + app) services
- A true productivity booster especially for developers for debugging what is wrong with a specific integration (say Google Analytics)
- Organizer of tracking plan, adding uniformity and consistency to all events you track
- Simply becoming the core of all analytics data flows you need
- Zero hassle integration especially for eCommerce, multi-touchpoint (say website + app) services
- A true productivity booster especially for developers for debugging what is wrong with a specific integration (say Google Analytics)
- Organizer of tracking plan, adding uniformity and consistency to all events you track
- Simply becoming the core of all analytics data flows you need
What do you dislike about the product?
Their price is not cheap. However, if you take into account the intangible future costs like developer costs to enable/disable an integration or debug an existing integration then it might be justifiable.
What problems is the product solving and how is that benefiting you?
Centralizing all analytics integration in a simple, manageable platform. And with new Segment Personas, it helps a lot by creating much better audiences and feeding those to marketing automation tools.
Recommendations to others considering the product:
It makes the life of integration with hundreds of services easy but this doesn't come as a black magic. Your developers must read Segment documents well first, understand their integration modes and standards versus custom events.
Following their engineering blog is also highly recommended.
The community is not A-grade yet but you always can ask your questions in the forum.
One more thing: don't think about segment's way: just start by designing a business focused, solid tracking plan that answers your marketing questions. From there you can go backward and apply the best practices recommended by Segment. Don't re-invent the wheel if there is a semantic event (e.g. for Ecommerce) provided by Segment: just use it. Make sure your team read the well-written documents first.
Following their engineering blog is also highly recommended.
The community is not A-grade yet but you always can ask your questions in the forum.
One more thing: don't think about segment's way: just start by designing a business focused, solid tracking plan that answers your marketing questions. From there you can go backward and apply the best practices recommended by Segment. Don't re-invent the wheel if there is a semantic event (e.g. for Ecommerce) provided by Segment: just use it. Make sure your team read the well-written documents first.
We used Segment to measure the whole thing
What do you like best about the product?
The visual query creation tools have made it incredibly easy to create very complex joins across many data sources an step through the logic later on when we want to make changes.
What do you dislike about the product?
5:35pm downtimes have on occasionally coincided with deadlines where we were crushing to get out some numbers.
What problems is the product solving and how is that benefiting you?
We used Segment to create a huge variety of operational dashboards, including key business metrics for the CEO, user social behaviors, and even to identify users of our platform that built up their own large audiences. Identifying our influential customers has a huge help to the marketing team.
Recommendations to others considering the product:
Unless you know exactly why you needs something harder and more complex to use for creating charts, you owe it to yourself to give this a try first.
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