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Twilio Segment

Twilio Segment | 1

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External reviews

545 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Consumer Electronics

Great service

  • October 11, 2018
  • Review provided by G2

What do you like best about the product?
I love being able to connect to virtually any service that I currently use such as Mixpanel, Intercom. I think what's the BEST part is that I never have to implement event tracking ever again.
What do you dislike about the product?
I think it's the best and probably only product I know out there that makes it easy to implement event tracking.
What problems is the product solving and how is that benefiting you?
User analytics. Being able to see this data enables me to make product decisions
Recommendations to others considering the product:
I've already recommended Segment to at least 2 other friends. I think it's the best in clas product for what it does.


    Nathan F.

Easy for everyone involved

  • October 10, 2018
  • Review provided by G2

What do you like best about the product?
We use the Connections component of Segment to track the eventstream across our two products. We have two UWP apps, iOS app, web app, our cloud, and marketing website sending data to the majority of our sales and marketing stack. Having one library to maintain on all these sources is super easy for the engineering team to manage and makes metrics components of feature briefs understandable in everyone's language. Not to mention that we can turn on and off data destinations to try them at a whim.

When enabling an integration/destination on a web property, the Segment script asynchronously loads destination scripts, and parameters for those scripts are configurable in the Segment web UI.

Another great element is that Segment pays great attention to the details of each destination, so that the configuration is as easy as possible and we don't have to compromise our usage of the destination because of a 'middle-man'.

I'm looking forward to trying the Protocols component of Segment as we bulk out our engagement events even more, and Personas in the mid-future for dictating user groupings to our end-destinations.

Big fan. I could talk about Segment for days given how much I hear people struggling with this sort of stuff. Thanks guys!
What do you dislike about the product?
The Segment product team "cannot" turn on and off features like event filtering on a per-customer basis - it must be tied to a new pricing tier upgrade.
What problems is the product solving and how is that benefiting you?
As a growing company, we needed to be able to test and try both varying stack technologies and processes as we go. Segment enables us to do that, so that we can continue to move fast.
Segment has also meant that our 25 person team (a product-heavy team), across two software products, can be on the same page with the mechanics around event tracking. We speak the same language.
Recommendations to others considering the product:
If you are looking to get data from a Windows 10 client, you will need to use the Xamarin SDK which is not as heavily used as other sources so you may run into some implementation niggles.


    Information Technology and Services

My swiss knife solution

  • October 10, 2018
  • Review verified by G2

What do you like best about the product?
Add it to your app once and Deploy as much as you want
What do you dislike about the product?
Pricing is not flexible, we are a small team.
What problems is the product solving and how is that benefiting you?
Adding code only once
Recommendations to others considering the product:
If pricing is suitable to your budget then go ahead asap


    Wholesale

Integrate once and push button activation after that

  • October 10, 2018
  • Review verified by G2

What do you like best about the product?
Spend the time setting up perfectly once and then easy to turn on/off activations as needed. And I can be assured the data is being submitted to all the sources consistently
What do you dislike about the product?
Missing Campaign Monitor integration and Microsoft Dynamics
What problems is the product solving and how is that benefiting you?
Saves us time when we want to setup new integrations and makes it easy to demo/test services before we commit to them.


    Sergio G.

Integrating Segment is a no-brainer for most companies

  • October 10, 2018
  • Review verified by G2

What do you like best about the product?
Segment:
- Is very easy to implement
- Has multitude of tools can be then added or removed from their dashboard, from marketing to business intelligence
- Just keeps getting better

One of the best features you can get from Segment is getting your data back; that mean that a lot of analysis can be done manually by someone with some data science experience without having to pay for more expensive business analysis tools. And the data is there for you to keep, and even transform, and then can be send to other tools that might not even exists yet! All because Segment takes care of the integration, retrieval, and delivery of that data.
What do you dislike about the product?
The pricing can be steep depending on the size of your company and stage. They are very good to work with, though, so properly explaining your use case, what you expect from it, and what budget you have in mind can get you a long way into getting a good price.
What problems is the product solving and how is that benefiting you?
Consulting.com has a small engineering team and an even smaller analytics one, as the sole Product Manager, with Segment we have been able to juggle analysis for business critical decisions; integration of tools required by marketing, sales, etc.; and a growing company doing something different in its usual market.

Segment has allowed us to stay nimble, support most of our use cases, and even build important features from our roadmap in a fraction of the time they would have taken without it.
Recommendations to others considering the product:
Regardless of your company size you should give it a shot; even for personal use is useful, and for large enterprises there will definitely be use cases.


    Loïc C.

I love it

  • October 10, 2018
  • Review provided by G2

What do you like best about the product?
no need to put 50 snippets in the code
the product team has the hand
What do you dislike about the product?
features that are gated for enterprise users
I want to use protocols and personaes
What problems is the product solving and how is that benefiting you?
product team has been able to experiment with many of new tools without bugging engineering


    Luke H.

I no longer have to wait to try new scripts on our app

  • October 10, 2018
  • Review verified by G2

What do you like best about the product?
It took me a little bit to realize the full power of Segment but after I did I fell in love. I always felt a little guilty asking a developer to add a snippet of code so that I could test out a cool new tool that I thought could help our business. When I asked them to install segment I thought I was just asking for another script that I would evaluate and eventually remove. That was the last time I ever sent a script.

I love being able to simply implement different tracking tools in our web app, testing our products and choosing the ones that will help us achieve our business goals all without ever having to send a snippet of code to a developer.
What do you dislike about the product?
Setting up tracking by logins was a little tricky and the documentation did not help too much.
Additionally setting it up for Staging, Development and Production branches is not too easy and we still do not have it set up properly.
What problems is the product solving and how is that benefiting you?
We are able to evaluate how people use the app, where they get stuck how often they are using it, what pages/ features are being used and how often.
Recommendations to others considering the product:
Great product. It's free to give it a try so what is stopping you?


    Computer & Network Security

Segment - great tracking and analytics tool

  • October 10, 2018
  • Review verified by G2

What do you like best about the product?
The Segment dashboard has the nice debugger that is a web-based tool, very helpful in my case. Simple API that is documented pretty well, at least there are no issues to work with Segment from Drupal 8 application.
What do you dislike about the product?
Actually, there are no cons to write about. Probably would be great to have a tool to copy tracking data between sources.
What problems is the product solving and how is that benefiting you?
Basically, I'm a developer and I worked on Segment integration for the Drupal 8 site that we are developing for the client. They use Segment data to make some analytics investigations. We use many destinations like Vero, Google Analytics, BigQuery, Amplitude, and other.
Recommendations to others considering the product:
Pretty simple analytics tool to integrate with, pretty clear API that well documented, has an ability to communicate via JS or other high-level languages, including PHP. Very useful web-based debugger, nice design. I recommend choosing this product.


    Retail

Great Service

  • October 10, 2018
  • Review verified by G2

What do you like best about the product?
Only have to code once and then you can toggle on/off integrations. It's awesome! Nearly ever major product is incorporated into it so it very helpful. They also have some really great debugging tools for figuring out what events are firing and what aren't.
What do you dislike about the product?
It's can be pricey for B2C sites or high traffic sites since they look at visitors. A high number of unidentified visitors can add up in terms of price. Also, New features always seam to be costly add-ons instead of included in core product.
What problems is the product solving and how is that benefiting you?
It is very useful if you are using multiple services and don't want to constantly update site code. From a developer perspective and data consistency perspective, it's an amazing tool!
Recommendations to others considering the product:
Look at the number of site visitors because that dramatically affects pricing. Also, look at the number of integrations you want to setup. Before implementing highly suggest a data plan and event naming convention.


    Luis M.

Awesome

  • October 10, 2018
  • Review verified by G2

What do you like best about the product?
How fast are the technical responses and how complete is the product documentation.
What do you dislike about the product?
The billing module is not the best. We would like to pay via credit card but wire transfers are ok too.
What problems is the product solving and how is that benefiting you?
Customer Analytics, Business Intelligence, Product Metrics.
Recommendations to others considering the product:
Use segment to build every analytics around the house. The Redshift Warehouse is a must!