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Twilio Segment

Twilio Segment | 1

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External reviews

552 reviews
from G2

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    Insurance

Segment is an amazing source of informations

  • October 09, 2018
  • Review provided by G2

What do you like best about the product?
Tracking all the mouse movement to optimise the customer journey or purchase pass has an amazing impact on conversion rate
What do you dislike about the product?
Need to refresh screen ofter and sometime difficult during meeting
What problems is the product solving and how is that benefiting you?
Tacking in real time what is happening live. Killer in sales pitch
Recommendations to others considering the product:
Look at it and use it

    Financial Services

Abstraction

  • October 09, 2018
  • Review verified by G2

What do you like best about the product?
All third party integration can be done easily by the abstraction provided by segment
What do you dislike about the product?
No way for backlog tracking and debug on the data that we push to segment
What problems is the product solving and how is that benefiting you?
A true abstraction with so many third party software providers

    Adam F.

Segment Keeps Our MarTech Tool Stack Connected & Synced

  • October 09, 2018
  • Review verified by G2

What do you like best about the product?
With segment up and running, we've been able to quickly implement and evaluate marketing tools without the need to consult or loop in developers. Limiting that bottleneck has helped us move faster and sleep better know that the data feeding into our tech stack is as reliable as possible.
What do you dislike about the product?
The initial implementation can be a little tricky, but in the long run, Segment saves a ton of time and headaches.
What problems is the product solving and how is that benefiting you?
Syncing marketing and product-specific events/properties to third-party tools. Quickly launching, testing, and evaluating new tools.

    Gerard M.

Best way to unify your analytics

  • October 09, 2018
  • Review verified by G2

What do you like best about the product?
The language specific APIs are very well documented and once your app is hooked up properly, the plug and play nature of destinations is super useful for piloting different tools. I really like how clean segment can keep code compared to implementing 3 or 4 tool-specific APIs.
What do you dislike about the product?
I wish the debugger kept track of more history so I could go back further than 40 events without using a destination to record it. Some of the tool-specific features are not supported compared to using their tool-specific APIs.
What problems is the product solving and how is that benefiting you?
Once you need more than one tool that relies on events from your application, segment makes sense. The single API for multiple destinations keeps the code clean. And the turnaround from deciding on a tool to the tool providing value or realizing a tool is not useful becomes very small.
Recommendations to others considering the product:
For most use cases, Segment will be great. However if you choose an analytics tool and then decide to implement it using Segment, make sure that the features you chose the tool for are supported. For example, one of our tool-specific APIs supports real time logged in users/time in app, but Segment's API does not.

    Martin L.

Great product

  • July 06, 2018
  • Review verified by G2

What do you like best about the product?
The number of connections, the ease of setting everything up, and their commitment to keep everything up-to-date. It's a great platform.
What do you dislike about the product?
Honestly, logging in is annoying b/c Chrome Password Manager and Lastpass don't recognize the form fields, so they won't auto-populate with my credentials. Otherwise - it's great!
What problems is the product solving and how is that benefiting you?
We're dumping our marketing data (website, hubspot, UX, ads, etc), sales data, help desk, and finance platform into a data warehouse so we can build a custom DMP for various business functions.
Recommendations to others considering the product:
I think they have a free trial version - give it a shot. It's easy to setup and manage your data.

    Information Technology and Services

Your SaaS stack made easy

  • April 30, 2018
  • Review verified by G2

What do you like best about the product?
In less than a minute you can connect a new third party tool to your app – no developers required (in most cases).
What do you dislike about the product?
There could be more straightforward docs on best practices for setting up sending analytics to Segment.
What problems is the product solving and how is that benefiting you?
It now takes us minutes instead of days to try out new tools. We set up analytics track, identify, and page calls once, and Segment takes care of funneling the relevant information to each connected app – including formatting the data properly.
Recommendations to others considering the product:
Segment is a no-brainer for companies building their marketing or analytics stacks.

    Computer Software

So much easier to get things done now that I don't have to annoy the developers

  • January 27, 2018
  • Review verified by G2

What do you like best about the product?
Incredibly easy to set up sources and destinations, and then funnel them appropriately. No coding required on my end, minimal coding required on the developer's ends. The documentation is amazing and well thought-out. Huge, huge time saver in deploying almost any kind of analytics.
What do you dislike about the product?
It takes a while to wrap your head around how Segment works when you first get started.

Google Analytics documentation could be better - it's by far one of the most puzzling integrations (no fault of Segment; GA just has whack terms).
What problems is the product solving and how is that benefiting you?
Segment just nails it. I don't have to keep annoying a developer to program stuff for me,.

Here's some of the things we used to do manually before Segment.

- Asynchronous tracking that doesn't slow down page loads, is gentle on mobile links. Gentle on most links, to be honest.

- No crashes. Ever. This gets its own bullet. There's been some concern about a single point of failure with Segment, but it's never failed on me and the one time there was a call delay, Segment offered free replays to everybody who suffered from it.

- Sensible schema for warehousing

Now the developers just set up Segment sources, and I set up the destinations.

    Javier G.

Great service but horrible pricing for apps with anonymous users.

  • December 27, 2017
  • Review provided by G2

What do you like best about the product?
Easy to set-up both for server-side event tracking, and client-side. Connects in seconds to various 3rd party tools for analytics, marketing, tracking, support, and more. It's made it super easy for us to test new services by turning integrations on and off without any additional needed development.
What do you dislike about the product?
When they changed their pricing to MTUs, it made it extremely pricey for websites and apps with anonymous users. It'd be way better if pricing was based on the number of events, and not tracked users. If your website sees a ton of anonymous users, be ready for a high cost.

We do occasionally go back and forth trying to decide if Segment is worth the cost, or if developing an internal service that sends data to any new services would be a better use of time and costs.
What problems is the product solving and how is that benefiting you?
We use Segment to track users and send data to various analytics tools, like Amplitude, KeenIO, and a few others. We've removed tracking of anonymous users, and only load up Segment for a specific type of logged in user in order to reduce costs.

    Jeff G.

Easy way to connect data

  • December 27, 2017
  • Review verified by G2

What do you like best about the product?
Simple method to connect data from one system into another
What do you dislike about the product?
I haven't found anything yet that I really dislike.
What problems is the product solving and how is that benefiting you?
Making it easy to connect application and website data into analytics tools.

    Boaz O.

great BI for non developers

  • November 06, 2017
  • Review provided by G2

What do you like best about the product?
love it as a product manager i shift data to 3rd party platforms easily
What do you dislike about the product?
no integration with Google sheets yet and thats a bummer
What problems is the product solving and how is that benefiting you?
product usage tracing and RT errors

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