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Great service but horrible pricing for apps with anonymous users.
What do you like best about the product?
Easy to set-up both for server-side event tracking, and client-side. Connects in seconds to various 3rd party tools for analytics, marketing, tracking, support, and more. It's made it super easy for us to test new services by turning integrations on and off without any additional needed development.
What do you dislike about the product?
When they changed their pricing to MTUs, it made it extremely pricey for websites and apps with anonymous users. It'd be way better if pricing was based on the number of events, and not tracked users. If your website sees a ton of anonymous users, be ready for a high cost.
We do occasionally go back and forth trying to decide if Segment is worth the cost, or if developing an internal service that sends data to any new services would be a better use of time and costs.
We do occasionally go back and forth trying to decide if Segment is worth the cost, or if developing an internal service that sends data to any new services would be a better use of time and costs.
What problems is the product solving and how is that benefiting you?
We use Segment to track users and send data to various analytics tools, like Amplitude, KeenIO, and a few others. We've removed tracking of anonymous users, and only load up Segment for a specific type of logged in user in order to reduce costs.
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Easy way to connect data
What do you like best about the product?
Simple method to connect data from one system into another
What do you dislike about the product?
I haven't found anything yet that I really dislike.
What problems is the product solving and how is that benefiting you?
Making it easy to connect application and website data into analytics tools.
great BI for non developers
What do you like best about the product?
love it as a product manager i shift data to 3rd party platforms easily
What do you dislike about the product?
no integration with Google sheets yet and thats a bummer
What problems is the product solving and how is that benefiting you?
product usage tracing and RT errors
Segment Aggregates Data Like the Best Analyst
What do you like best about the product?
Segment makes combining data sources across a Saas application so easy that it feels unnatural. We've aggregated data across mobile, web, and companion applications in a breeze, and sent it to any destination. Segment plugs naturally into databases, tools, and analytics.
What do you dislike about the product?
Getting the right execution pattern down is a challenge at the start.
What problems is the product solving and how is that benefiting you?
Aggregating data and sending it to various sources.
Recommendations to others considering the product:
Use Segment as your foundation for data management. Remove other tools in place and add them to Segment.
Features continue to improve and add value to an already outstanding product
What do you like best about the product?
Easy integration with dozens (hundreds?) of services and they continue to add valuable features to improve the core product without making it bloated. It's clear they listen to their customers and pay attention to their own metrics. Because of their attentiveness to their roadmap and customer value I have confidence in using the product going forward.
What do you dislike about the product?
Initially when we were setting it up some variable assignments were tricky to align between various third party products, but that's been more a learning challenge than any fault of Segment.
What problems is the product solving and how is that benefiting you?
Since late 2015 I've used Segment to easily test and implement a variety of services that normally would need to go through the team's sprint cycle one-by-one just to be able to evaluate them. This has allowed our marketing automation and funnel optimization efforts to be super-nimble and responsive to user activity.
Recommendations to others considering the product:
Try it out and you'll likely not go back to having multiple includes in your app
Thanks to Segment we increased the conversion rate on our website by 320%.
What do you like best about the product?
Segment is a single key to many doors. Integrating segment to a website, you get 100+ ready-made integrations with all sorts of tools one may need to optimise the website using data-based approach
What do you dislike about the product?
The G2 crowd wants me to write 40 symbols of what I dislike but I can not add any single word here. Just not applicable. =)
What problems is the product solving and how is that benefiting you?
A couple of years ago we realized that besides Google Analytics we want to use another analytical system, and after a thorough research we had a list of tools to try (Mixpanel, Kissmetrics, RJMetrics, Heap, Keen.io and others). But we had to try them all and choose the best one within the shortest possible time. Although all the integrations were quite straightforward, we would have spent months to implement them into our complex infrastructure..
Looking for a solution we stumbled upon a system called Segment. During the next month, we tried all the analytics tools in our list, which, as we thought, could improve our website’s conversion rate and thus significantly boost profits. All through Segment. Without a single line of integration code written.
-we created a conversion funnel with Mixpanel
-we made scroll and heat maps with CrazyEgg to visualize users’ behavior on our website.
-we made A/B testing with Optimizely, which allowed us to experiment with the website’s interface.
-We also tested different types of chatbots and finally chose the best one — UserVoice
-We went on to make some more well-thought improvements based on the data collected.
You know what? We were amazed at the results. www.x-cart.com conversion rate increased by 320%. Sales — by a factor of 3.
We have been so inspired that we have even written a case-study about this in X-Cart blog:
https://www.x-cart.com/blog/partnership-with-segment.html
Looking for a solution we stumbled upon a system called Segment. During the next month, we tried all the analytics tools in our list, which, as we thought, could improve our website’s conversion rate and thus significantly boost profits. All through Segment. Without a single line of integration code written.
-we created a conversion funnel with Mixpanel
-we made scroll and heat maps with CrazyEgg to visualize users’ behavior on our website.
-we made A/B testing with Optimizely, which allowed us to experiment with the website’s interface.
-We also tested different types of chatbots and finally chose the best one — UserVoice
-We went on to make some more well-thought improvements based on the data collected.
You know what? We were amazed at the results. www.x-cart.com conversion rate increased by 320%. Sales — by a factor of 3.
We have been so inspired that we have even written a case-study about this in X-Cart blog:
https://www.x-cart.com/blog/partnership-with-segment.html
Recommendations to others considering the product:
Do not just "consider", but go on and try!
Easy and Robust
What do you like best about the product?
Over the past few years I've implemented segment with 3 different companies. Each time I've been very pleased with the ease of setup and maintenance. On top of all of that, Segment has continued to add more robust and valuable features (e.g. warehouses) with great customer service/help when needed.
What do you dislike about the product?
I wish there was a 'native' analytics experience in the web product, at least as a baseline. I think there could also be some value in a workflows/transformations feature as well.
What problems is the product solving and how is that benefiting you?
We are using segment to track user behavior in a centralized way while also making the data accessible to various tools we rely on. It has also been really valuable to use to consolidate user interaction data from multiple sources into a single warehouse.
All-in-one!
What do you like best about the product?
Ability to configure all analytics a product may need from one place.
What do you dislike about the product?
Information for integrations available can be provided in a better way. In other words, I understand Segment is not promoting any integration over the other but there is a good chance user is looking at them for the first time in Segment. So, a better introduction with comparison to other alternatives in terms of features & pricing would help user pick an apposite integration.
What problems is the product solving and how is that benefiting you?
Data analytics.
Excellent
What do you like best about the product?
The team, customer support and overall service
What do you dislike about the product?
Nothing much, really !
Can't say more than that, great product that's all.
Can't say more than that, great product that's all.
What problems is the product solving and how is that benefiting you?
Data pipeline management drastically improved.
Analytics + Warehousing in a day
What do you like best about the product?
The onboarding process - Segment has clearly spent a lot of time perfecting the process of getting up and running with multi-platform analytics & data warehousing. In a matter of a day I had integrated analytics into an application, shared that with multiple services, and routed it to our data warehouse.
What do you dislike about the product?
The Team plan is fairly priced for what you get, but it's a big jump up for the (our) simple initial use case of setting up multiple environments for a single application, or sending analytics data from multiple related platforms.
What problems is the product solving and how is that benefiting you?
For a startup, Segment allows developers to focus on building the application without costly distractions. Segment's data warehousing has saved us a ton of what would have been costly data systems architecture time. The flexibility to leverage any existing analytics platform as our needs evolve is an excellent value. The analytics.js API is very well designed and has been painless to incorporate into our React / Redux app (thanks to the redux-segment library).
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