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Twilio Segment

Twilio Segment | 1

Reviews from AWS Marketplace

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External reviews

545 reviews
from G2

External reviews are not included in the AWS star rating for the product.

    Computer Software

Great fit for small startup

  • June 07, 2017
  • Review verified by G2

What do you like best about the product?
Without Segment our 4-person engineering department would never had been able to prioritize building an analytics pipeline. Segment saved us lots of time implementing our analytics pipeline, and continues to save us time because our customer success team can self-serve configure the integrations that they want to use through the web.
What do you dislike about the product?
I wish there was a linkedin integration and a google sheets integration. I also wish you could do more filtering on the events sent to slack.
What problems is the product solving and how is that benefiting you?
We want an analytics pipeline for both our customer success team as well as our algorithm research time.

    Tim A.

Best analytics solution for startups

  • June 07, 2017
  • Review verified by G2

What do you like best about the product?
Segment is the only analytics event provider that lets you easily and cheaply take your event data into your own environment. Other ones either charge a ton (GA) or make it really hard to export data.

I recommend Segment to every startup I advise.
What do you dislike about the product?
They need to build more sources. Many of the services they have integrations with could be great sources.
What problems is the product solving and how is that benefiting you?
Event tracking and exporting data from other services (example would be zendesk). The event tracking is easy to implement and I love that you can export it to your own data warehouse.

    Ty P.

Vital data tool for our drive to Legalize Trees

  • June 07, 2017
  • Review verified by G2

What do you like best about the product?
One of the simplest, but most effective products we utilize to understand the early growth of our unconventional startup, Segment is an essential ingredient in the mix.
What do you dislike about the product?
Wait, there is something to dislike? News to me.
What problems is the product solving and how is that benefiting you?
A tool like Legalize Trees comes to life by connecting with a well understood community of committed folks. Segment allows us to connect appropriately, in an authentic voice well received by a diverse community of Americans nationwide.

    Hospital & Health Care

Strong, Straightforward Solution

  • June 07, 2017
  • Review provided by G2

What do you like best about the product?
Time-saving integration offerings and simple UI for setup & monitoring.
What do you dislike about the product?
Segment won't sign a business associate's agreement. This would've allowed a previous healthcare company I was at the chance to get more visibility in the data.
What problems is the product solving and how is that benefiting you?
Efficient tracking integration & deployment.

    Financial Services

Good to track events

  • June 07, 2017
  • Review verified by G2

What do you like best about the product?
It's really good for capturing events, data, which helps a lot to track day to day business.
What do you dislike about the product?
I didn't find such kind of disadvantages
What problems is the product solving and how is that benefiting you?
To track customer's where exactly he got stuck while filling the applications, or where he is keen interested in an application (which helps us to serve him better), etc.,

    Karen L.

One API to rule them all

  • June 07, 2017
  • Review provided by G2

What do you like best about the product?
Segment is easy to setup, doesn't require ongoing maintenance, and you can send the same consistent customer data to your favorite marketing tools.
What do you dislike about the product?
Not much to dislike. Maybe access to more tools.
What problems is the product solving and how is that benefiting you?
Some business problems that Segment solves:
- Reducing risks for data discrepancies
- Making it easier for marketing team to use tools
- Reducing analytics debt

    Gilles B.

The new standard in analytics.

  • June 06, 2017
  • Review verified by G2

What do you like best about the product?
Analytics and tracking have become a no-brainer. One API to rule them all.
What do you dislike about the product?
Implementation can be tricky for some integrations, but the problem comes mostly from the vendor, not Segment.
What problems is the product solving and how is that benefiting you?
Tracking implementation and historical data storage. Now we have historical data on our users we can push anywhere, and even switch tools with a flip of a switch.
Recommendations to others considering the product:
Read the documentation AND the blog.

    Roy Z.

The most simplified analytics integration

  • June 04, 2017
  • Review verified by G2

What do you like best about the product?
The ease of integrating so many 3rd party services into one unified interface. everything is very well documented and "it just works"
What do you dislike about the product?
The lack of dashboards to visualize and work on the data. although most of it is "fwd" to the specific integration which is built for the specific data, it's still something I would love to use as high level overview of the events
What problems is the product solving and how is that benefiting you?
it is solving the many integrations that we have for many kind of analytics/marketing/emailing etc. it simplifies code management and unifies event tracking
Recommendations to others considering the product:
Just try it, it takes very short time for on-boarding. In addition, they are very friendly to SU coming from accelerators so it's worth checking

    Jonathan M.

Swiss army knife of data analytics

  • May 29, 2017
  • Review verified by G2

What do you like best about the product?
We can try and switch to new tools without having to manage tons of different integrations/snippets/libraries.
As a software engineer segment allow us to really implement separation of concerns as we don't need to mix our code-base with different integration.
The marketing teams are free to do what they want with this tools, that's a pretty big win !
What do you dislike about the product?
Basic use of all integrations are covered but when you want to delve into more advanced use it can be tricky.
The debug tools could use a more features.
What problems is the product solving and how is that benefiting you?
We are sending events from our back-end and front-end. We use this events to feed multiple marketing tools to track and identify users. We also use segment to trigger action on some events like sending email with customer.io.

    Chris A.

Nailed it

  • May 29, 2017
  • Review verified by G2

What do you like best about the product?
Huge, huge time saver to deploy event analytics, and they get all the details right.
What do you dislike about the product?
Nothing. This is one of the best single-service offerings I've seen in a long time.
What problems is the product solving and how is that benefiting you?
Segment has totally nailed it. It just doesn't make sense to do this yourself anymore.

Here's some of the things I used to have to build for clients before Segment.

- Native, rich event collection libraries for Web, iOS, and Android.
- Asynchronous tracking that doesn't slow down page loads, is gentle on mobile links.
- No crashes. Ever. This gets its own bullet.
- Reliable & low-latency event collection servers. Cache controls, CORS. Dealing with spoofing, bot nets.
- Sensible schema for warehousing, synchronization/ETL.

Now I just set up Segment.
Recommendations to others considering the product:
If you have a wide top of funnel and cost is an issue, try omitting the javascript snippet from your main landing page.

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