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Twilio Segment

Twilio Segment | 1

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External reviews

547 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Internet

A simple and convenient to more your analytical data from one service to another

  • April 26, 2023
  • Review verified by G2

What do you like best about the product?
We can pump all our customer and other analytical data straight into Segment, and from there it can be piped into nearly any external service we need it to.
What do you dislike about the product?
It does require some developer work on occasion it would be good to avoid this.
What problems is the product solving and how is that benefiting you?
Segment solves the problem of how we know what our users are doing and how they are interacting with our platform. Because of Segment all of this data is available in Intercom for us to quickly see whent talking to customers and also when reaching out to them en masse.


    Leisure, Travel & Tourism

Pretty clear

  • April 04, 2023
  • Review verified by G2

What do you like best about the product?
Seems like it make sense as a first data collection point and router. I like the dashboard.
What do you dislike about the product?
I believe it will get extremely expensive as I grow.
What problems is the product solving and how is that benefiting you?
Taking data from my react native app and moving event data to other tools


    Consumer Goods

A tool for you to easily add 3rd party integrations to your site

  • March 30, 2023
  • Review provided by G2

What do you like best about the product?
Very convenient too for adding a 3rd party integration data pipeline to a site
What do you dislike about the product?
Could sometimes be hard to gain insight or debug when an integration doesn't work
What problems is the product solving and how is that benefiting you?
No-code solution to adding 3rd party integration to our site


    Jag T.

The connections product and customer services

  • March 06, 2023
  • Review verified by G2

What do you like best about the product?
The Connection product is reliable and documentation is upto date, allowing someone to self serve and not rely on customer services.

The customer services team are very helpful and transparent on when issues are being worked on or there is a delay.
What do you dislike about the product?
The Event Delivery functionality within a destination (part of the Connections product) needs some work. It is confusing to know exactly the success / failure rate for a given time period.
What problems is the product solving and how is that benefiting you?
- Sending data to our Snowflake data warehouse
- Sending data to marketing destinations


    Ken B.

Great user experience

  • March 05, 2023
  • Review verified by G2

What do you like best about the product?
Segment's UI and setup makes it incredibly user-friendly and easy to use. It's detailed documentation also gives you all the information you need to get started immediately.
What do you dislike about the product?
There are a number of sources and destinations that are not available on Segment yet. Specifically CRM destinations and integrations.
What problems is the product solving and how is that benefiting you?
We're sending all event-driven data from our website, app, and cloud sources via Segment to our data warehouse and a few key destinations. Being able to do with limited dev resources has been a massive time saver.


    Danny V.

Compelling for realtime personalization of products

  • March 02, 2023
  • Review verified by G2

What do you like best about the product?
A few key highlights with Segment:
1. Lots of pre-built integrations to hook into existing customer data sources and destinations
2. Identity resolution capabilities to merge duplicate customers and resolve identities when partial information is available
3. The realtime Profile API enabling personalization of internal products with the rich customer profiles available within the Segment CDP
What do you dislike about the product?
Although the Protocols add-on looks particularly valuable (provides a way to centralize tracking plans and provide some rigor on what data is entering the CDP), it is priced quite steeply.
What problems is the product solving and how is that benefiting you?
Segment CDP enables us to know our customers by enabling the:
1) Data Collection on customer behaviors across all of our products and services
2) Data Aggregation for building a single “Golden” customer profile
3) Data Activation by distributing the customer profile to our warehouse, our products, and our 3rd party systems


    Julio T.

Game changer

  • March 01, 2023
  • Review verified by G2

What do you like best about the product?
- It has improved our data tracking plan
- It has improved the accuracy of our data: sending the same data to all tools, something that was previously impossible with 1-to-1 integrations
- It has sped up our third party integrations as we no longer need to rely on the development team to do them
- Onboarding experience has been the best I've experienced in enterprise software
What do you dislike about the product?
My only complain is that there's a few minor bugs here and there. Nothing major that hasn't been solved with their tech support.
What problems is the product solving and how is that benefiting you?
- Tracking high quality data (with the right naming conventions, and properly coded) and making sure it stays that way.
- Then routing this data to other third party tools without relying on our development team


    Mike F.

A Fantastic CDP for companies of all stages

  • February 28, 2023
  • Review verified by G2

What do you like best about the product?
Setting up new data sources and destinations is simple. Managing the flow of data is seamless.
What do you dislike about the product?
The initial setup of Segment takes a decent amount of dev resources to implement successfully.
What problems is the product solving and how is that benefiting you?
Segment helps manage our data by acting as the source of truth and central hub for all customer data.


    Omri S.

High-end, time saving & delightful to work with!

  • February 25, 2023
  • Review verified by G2

What do you like best about the product?
High-end expierence, interdace is very friendly and you can do so much customizations. Almost every connection I need is there, and many are being added. This saves me and the other developers so many time!
What do you dislike about the product?
I mostly LOVE using Segment; The singal thing that would improve this is more "cloud-mode" integrations over device mode ones - to save some bloat & loading time on the app. This will also offer even more flexabiliity (to the already great flexability Segment currently provide)
What problems is the product solving and how is that benefiting you?
Consulidating all of our integrations in one place; Allow non-technical people to chage logic over different 3rd parties; Save some bloat size of the app; Save time for our developers


    Joshua K.

Good product, straightforward to use

  • February 24, 2023
  • Review verified by G2

What do you like best about the product?
Straightforward to set up. I can see events coming across almost immediately after setting up the js client on my page. The REST API also gets events set up fast. Documentation is very good - I can understand the limits and capabilities of the API without any real problems.
What do you dislike about the product?
I'm only using one of the lower tiers, but it would be nice to have some callbacks or scripting areas to allow me to filter events. Segment may even have this, but I cannot access it.
What problems is the product solving and how is that benefiting you?
Segment acts as a CDP, a source to funnel event data to other applications, including ours. It works very well for that purpose.