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A tool for you to easily add 3rd party integrations to your site
What do you like best about the product?
Very convenient too for adding a 3rd party integration data pipeline to a site
What do you dislike about the product?
Could sometimes be hard to gain insight or debug when an integration doesn't work
What problems is the product solving and how is that benefiting you?
No-code solution to adding 3rd party integration to our site
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The connections product and customer services
What do you like best about the product?
The Connection product is reliable and documentation is upto date, allowing someone to self serve and not rely on customer services.
The customer services team are very helpful and transparent on when issues are being worked on or there is a delay.
The customer services team are very helpful and transparent on when issues are being worked on or there is a delay.
What do you dislike about the product?
The Event Delivery functionality within a destination (part of the Connections product) needs some work. It is confusing to know exactly the success / failure rate for a given time period.
What problems is the product solving and how is that benefiting you?
- Sending data to our Snowflake data warehouse
- Sending data to marketing destinations
- Sending data to marketing destinations
Great user experience
What do you like best about the product?
Segment's UI and setup makes it incredibly user-friendly and easy to use. It's detailed documentation also gives you all the information you need to get started immediately.
What do you dislike about the product?
There are a number of sources and destinations that are not available on Segment yet. Specifically CRM destinations and integrations.
What problems is the product solving and how is that benefiting you?
We're sending all event-driven data from our website, app, and cloud sources via Segment to our data warehouse and a few key destinations. Being able to do with limited dev resources has been a massive time saver.
Compelling for realtime personalization of products
What do you like best about the product?
A few key highlights with Segment:
1. Lots of pre-built integrations to hook into existing customer data sources and destinations
2. Identity resolution capabilities to merge duplicate customers and resolve identities when partial information is available
3. The realtime Profile API enabling personalization of internal products with the rich customer profiles available within the Segment CDP
1. Lots of pre-built integrations to hook into existing customer data sources and destinations
2. Identity resolution capabilities to merge duplicate customers and resolve identities when partial information is available
3. The realtime Profile API enabling personalization of internal products with the rich customer profiles available within the Segment CDP
What do you dislike about the product?
Although the Protocols add-on looks particularly valuable (provides a way to centralize tracking plans and provide some rigor on what data is entering the CDP), it is priced quite steeply.
What problems is the product solving and how is that benefiting you?
Segment CDP enables us to know our customers by enabling the:
1) Data Collection on customer behaviors across all of our products and services
2) Data Aggregation for building a single “Golden” customer profile
3) Data Activation by distributing the customer profile to our warehouse, our products, and our 3rd party systems
1) Data Collection on customer behaviors across all of our products and services
2) Data Aggregation for building a single “Golden” customer profile
3) Data Activation by distributing the customer profile to our warehouse, our products, and our 3rd party systems
Game changer
What do you like best about the product?
- It has improved our data tracking plan
- It has improved the accuracy of our data: sending the same data to all tools, something that was previously impossible with 1-to-1 integrations
- It has sped up our third party integrations as we no longer need to rely on the development team to do them
- Onboarding experience has been the best I've experienced in enterprise software
- It has improved the accuracy of our data: sending the same data to all tools, something that was previously impossible with 1-to-1 integrations
- It has sped up our third party integrations as we no longer need to rely on the development team to do them
- Onboarding experience has been the best I've experienced in enterprise software
What do you dislike about the product?
My only complain is that there's a few minor bugs here and there. Nothing major that hasn't been solved with their tech support.
What problems is the product solving and how is that benefiting you?
- Tracking high quality data (with the right naming conventions, and properly coded) and making sure it stays that way.
- Then routing this data to other third party tools without relying on our development team
- Then routing this data to other third party tools without relying on our development team
A Fantastic CDP for companies of all stages
What do you like best about the product?
Setting up new data sources and destinations is simple. Managing the flow of data is seamless.
What do you dislike about the product?
The initial setup of Segment takes a decent amount of dev resources to implement successfully.
What problems is the product solving and how is that benefiting you?
Segment helps manage our data by acting as the source of truth and central hub for all customer data.
High-end, time saving & delightful to work with!
What do you like best about the product?
High-end expierence, interdace is very friendly and you can do so much customizations. Almost every connection I need is there, and many are being added. This saves me and the other developers so many time!
What do you dislike about the product?
I mostly LOVE using Segment; The singal thing that would improve this is more "cloud-mode" integrations over device mode ones - to save some bloat & loading time on the app. This will also offer even more flexabiliity (to the already great flexability Segment currently provide)
What problems is the product solving and how is that benefiting you?
Consulidating all of our integrations in one place; Allow non-technical people to chage logic over different 3rd parties; Save some bloat size of the app; Save time for our developers
Good product, straightforward to use
What do you like best about the product?
Straightforward to set up. I can see events coming across almost immediately after setting up the js client on my page. The REST API also gets events set up fast. Documentation is very good - I can understand the limits and capabilities of the API without any real problems.
What do you dislike about the product?
I'm only using one of the lower tiers, but it would be nice to have some callbacks or scripting areas to allow me to filter events. Segment may even have this, but I cannot access it.
What problems is the product solving and how is that benefiting you?
Segment acts as a CDP, a source to funnel event data to other applications, including ours. It works very well for that purpose.
Makes it easy to build a single source of truth
What do you like best about the product?
Segment makes building a stream of trustworthy, accessible events and identities for your analytics and marketing tools much easier to achieve and maintain.
What do you dislike about the product?
Cost can become an issue for companies with significant volumes of anonymous (marketing) traffic.
What problems is the product solving and how is that benefiting you?
Segment solves the problem of connecting disparate data sources and data destinations by making it much easier to build data infrastructure that delivers reliable, scalable data.
Great CDP to execute on Marketing Campaigns
What do you like best about the product?
Having all our data flow through a centralized source helps us better target customers and understand when they convert. We do have some overlap in functionality with our marketing automation platform "Braze" but it allows us to be more agile.
What do you dislike about the product?
It's really hard to create exclusion audiences. I've been building an audience and pushing it to Braze and saying that the attribute is false or not set to exclude certain events or attributes. The audience builder could be more intuitive for non-technical folks (marketers).
What problems is the product solving and how is that benefiting you?
I am able to collect data from different sources and be able to better target customers & understand when they convert quicker.
We are also doing a better job of managing consents across different sources.
We are also doing a better job of managing consents across different sources.
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