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Segment is instrumental in driving digital transformation
What do you like best about the product?
The technology has always been impressive, but Segment has managed to iterate and evolve with the challenges and needs many of our clients face. They've been great partners and together we've been able to realize tangible and at bottom-line boosting value for our respective customers.
What do you dislike about the product?
The downside of Segment is that, like any CDP, you have to be pretty committed to it long term as it will be very entrenched in your digital ecosystem. That's not necessarily a Segment-specific problem, but it is very important that customers (especially those with little knowledge in the space or are less technically sophisticated) understand what they are signing up for (and how to realize value).
What problems is the product solving and how is that benefiting you?
Segment helps our clients to remove data silos and get an accurate and high-confidence view of the customer across all touch points. This provides consistency when measuring and reporting on critical KPIs, enables teams to have access to a standard set of data for insight and activation, and saves what would otherwise be a sizeable engineering and infrastructure budget for building this type of capability in-house.
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Fantastic developer-centric Customer Data Platform
What do you like best about the product?
The primary feature that drew us in was the developer-centric experience.
We originally started using Segment many years ago as a client-side analytics aggregator, but when we started investigating the server-side capabilities it really took off for us. We now have better (cleaner) customer data than we've ever had, and by switching to server-side analytics we have a complete picture (no more Cookie acceptance issues).
When we switched to server-side it was trivial to build a proof-of-concept to get wider team buy-in. Their API docs replaced two different teams of external "integration partners", and we had a working PoC running in a day. Within a week we had completely switched our integration strategy.
Of course the range of destinations is the other killer feature - specifically large enterprise systems like Salesforce, HubSpot which typically require specialists.
We originally started using Segment many years ago as a client-side analytics aggregator, but when we started investigating the server-side capabilities it really took off for us. We now have better (cleaner) customer data than we've ever had, and by switching to server-side analytics we have a complete picture (no more Cookie acceptance issues).
When we switched to server-side it was trivial to build a proof-of-concept to get wider team buy-in. Their API docs replaced two different teams of external "integration partners", and we had a working PoC running in a day. Within a week we had completely switched our integration strategy.
Of course the range of destinations is the other killer feature - specifically large enterprise systems like Salesforce, HubSpot which typically require specialists.
What do you dislike about the product?
In common with a lot of large integration products there is a lot going on within Segment, and you can get lost, but honestly it's nothing compared to bigger, older systems - this is not a reason to not use Segment.
What problems is the product solving and how is that benefiting you?
Getting a single view of our customer data, and propagating that data into the external sales and marketing systems that rely on accurate, timely, data. With Segment as the data broker we have a single, simple, server-side integration point that the developers love, and a set of integration tools (mappings) that non-technical users can use to integrate with their tools.
Most cross functional CDP
What do you like best about the product?
All the documentation, whether it be about events or destinations. In addition, the support (both solutions architect and contact support) is very responsive. Lastly, Segment provides end-to-end functionality and ease of use (integration with destinations, personas tool, and tracking protocols).
What do you dislike about the product?
Sometimes, the documentation regarding code snippets does not account for more complex coding development and rather only a standard approach to development. Thus, additional technical caveat support would be nice.
What problems is the product solving and how is that benefiting you?
Event tracking, destination integration, and engage tool all help us improve the data quality of our core data lake as well as the data we use to make analysis and push marketing campaigns.
Segment makes it easy to connect the developer environment to our marketing + sales + product tools!
What do you like best about the product?
It's so convenient to be able to connect new tools to our development environment without having to ping our development team to connect. It saves us so much time to set up and it's very easy to configure going forward. It's just a no-brainer to set up.
What do you dislike about the product?
I wish Segment had a cheaper plan for startups but I do think it's still fairly priced.
What problems is the product solving and how is that benefiting you?
We need to connect our user data from our developer environment to tools like Amplitude, Hubspot, Mailchimp, and a lot more. This would've taken many hours to build and is a pain to maintain when migrating tools. Segment cut the hours of development to minutes.
Segment is the go to for event tracking
What do you like best about the product?
The debugger tool is super helpful with new apk releases to test new features events.
What do you dislike about the product?
It sometimes takes a little while for events to sync. Also the advanced search could be more user friendly to allow phone number search
What problems is the product solving and how is that benefiting you?
Segment is helping us to verify events and also to send client events to other platforms like moengage, mixpanel and metabase. Helps with better data analysis
Product Manager responsible for product analytics of Data Engineering SaaS platform
What do you like best about the product?
Reliability and performance of the events distribution product, we were never failed by the Segment technology and infrastructure.
It's very easy to setup source of events and distributes them among many destinations.
It's very easy to setup source of events and distributes them among many destinations.
What do you dislike about the product?
The product is getting too big and clumsy, with many new UI features I don't understand the purpose of.
It was an event distribution product no idea what it is now.
It was an event distribution product no idea what it is now.
What problems is the product solving and how is that benefiting you?
Distribute user events from our SaaS product across multiple e-commerce destinations, HubSpot, Mixpanel etc.
Critical Hub for Data
What do you like best about the product?
Segment enables us to control the sources and destinations for our data while serving a critical enabling function around privacy and data governance. It makes a LOT of data plumbing easy and easier to do the right way.
What do you dislike about the product?
Segment is a large bill that scales with usage. I wish there was better support during source/destination setup for understanding if enabling something would add cookies.
What problems is the product solving and how is that benefiting you?
Segment solves 2 problems:
1) Makes plumbing data a lot easier
2)Makes it far easier to handle privacy requirements
1) Makes plumbing data a lot easier
2)Makes it far easier to handle privacy requirements
Segment is a powerful CDP
What do you like best about the product?
The personas feature is extremely helpful to be able to follow a user through their full customer journey. This can then be used to build audiences using on site data and send to downstream tools like facebook or google ads, or connect to a data ware house for further analysis. For example, based on this customer journeys you can work on an attribution model using first party data. Also, Segment's UI is very easy to use and understand and there is a lot of documention to work with.
What do you dislike about the product?
The personas feature is not part of the Connections feature in Segment, so it requires an additional purchase/plan if you want the single view of a customer.
What problems is the product solving and how is that benefiting you?
Segment is giving non technical teams the possibility to be able to send collected data to destination such as Facebook or Google Ads without the need of a dev source. It also, gives the ability to really leverage collected data for audience building, communication and behavioral analytics.
Customer data without headaches
What do you like best about the product?
Segment is doing a great job abstracting and managing a client platform's complexities, including all the known challenges of ingesting real-time streaming data and handling multiple sources to multiple destinations. The management of data sources and destinations is very intuitive and easy. Also, creating new, non-native sources and targets using the Functions feature is very helpful. Using "SQL traits", we keep many complex users attributes in sync across our core business and CRM platform.
What do you dislike about the product?
Some recent changes in UI are a bit confusing. We miss the SQL server support for the warehouse. In general, due to the Function feature, we can create any missing source and destination we need.
What problems is the product solving and how is that benefiting you?
Segment solves all problems in creating and maintaining a data platform with a small team. It's very robust, feature-rich, and has a fantastic support team (really, they are overwhelming). Using Segment, we can keep our customers close, helping us provide better products.
Pleasant distribution of events experience
What do you like best about the product?
Pleasant experience using it as a distributer of the events. Their customer support system is also very helpfull.
What do you dislike about the product?
Some integrations (HubSpot) might need some updating.
What problems is the product solving and how is that benefiting you?
It distributes tracking events to multiple external track repositories.
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