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Very dynamic, straight-forward analytics tool
What do you like best about the product?
Segment is great for quickly getting analytics data from your app, to wherever you need it to be. My favorite aspect about it is that you can rest easy knowing that you'll always be able to pivot to a new analysis tool or integration down the road, without having to rewrite any code
What do you dislike about the product?
The setup process was poorly documented for single page apps. Once I got everything connected, it ran great, but setup ended up having more hoops and hurdles than I expected
What problems is the product solving and how is that benefiting you?
It is great being able to take data from one source and instantly use it in multiple tools. My teammates are able to stick to their favorite tools with no extra setup on my end
Recommendations to others considering the product:
If you're using Segment in an Angular project, I suggest using Angulartics: https://github.com/angulartics/angulartics2
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Segment - solves a problem and does it well
What do you like best about the product?
We had started with Mixpanel, and the transition to Segment was really painless. The JS implementation used roughly the same structure, so it only took a couple of hours to re-instrument our whole app.
What do you dislike about the product?
Very little to dislike here. In some ways there is nothing sexy about Segment, but it gets the job done and stays out of your way.
What problems is the product solving and how is that benefiting you?
We have multiple metrics platforms in operation (Intercom, Mixpanel, GA, and others). Makes it trivial to keep all our metrics unified.
Recommendations to others considering the product:
Particularly if you are starting a new product, or just adding metrics to a product, I recommend starting with Segment.
There are a few things that it doesn't do (for example, Mixpanel.Union and a few others). But, it is easy to implement those calls manually, as Segment just wraps mixpanel code.
There are a few things that it doesn't do (for example, Mixpanel.Union and a few others). But, it is easy to implement those calls manually, as Segment just wraps mixpanel code.
Great enterprise data warehouse and integrations platform
What do you like best about the product?
Very easy to connect and integrate with modern marketing platforms. We connected it with HubSpot and it started populating records with product usage data automatically.
What do you dislike about the product?
It's difficult to integrate the enterprise data warehouse with outside BI and data viz tools (Looker, Chartio, Bime, etc.)
What problems is the product solving and how is that benefiting you?
The need to pull all of our digital marketing platforms into one place.
Recommendations to others considering the product:
Make sure you ensure data sources will connect when you're evaluating marketing tools, especially marketing automation.
Dead simple while solving a problem every technical product faces
What do you like best about the product?
I've integrated Segment into multiple projects in different languages and environments. It is incredibly easy to use both their snippets and libraries; the documentation for their platforms has also improved significantly over the last two years. The customer support has also been incredibly responsive, even with very technical/implementation specific queries. I appreciate that we can get all the raw events in our own Redshift cluster, letting us perform powerful internal analysis separate from their data analytics integrations.
What do you dislike about the product?
Not so much dislike, but I would like to see more support for tracking non-user entities (e.g. an action taken by an organization, which would also have organizational identify calls). Group calls help work around this use case, but feel like a band-aid. As many of their integrations don't support this entity concept though, it's an understandable deficiency.
What problems is the product solving and how is that benefiting you?
Piping analytics events from mobile apps, web apps, backend APIs, websites. Tracking key events across our infrastructure and identifying users at both the known and anonymous level. We don't have to expend engineering resources for every new integration we'd like to try, in many cases, it is as simple as flicking a toggle. We also use Segment to pipe and format events into chatops (Slack) that are high priority, which would otherwise take custom engineering work and deployments.
Plug in services in minutes.
What do you like best about the product?
I in marketing, and my code knowledge is minimal. To be able to plug in a service a get using it within a few minutes is pretty unreal.
I had Drip (The email service) plugged in and sending out event based automation in about ten minutes.
I had Drip (The email service) plugged in and sending out event based automation in about ten minutes.
What do you dislike about the product?
Haven't found much to dislike so far, will let you know!
What problems is the product solving and how is that benefiting you?
Plug & play integrations. Debugging funnel issues. Ensuring consistent events across all integrated services.
Recommendations to others considering the product:
If you have non technical people and you use a lot of 3rd party integrations. You need this.
Great service!
What do you like best about the product?
If there is an integration for a service, segment is a huge time saver. I don't need to implement any additional javascript snippets or change any other code in order to add new services.
What do you dislike about the product?
I wish there were more options for plans, somewhere between the team plan (max. 7 seats) and the big enterprise plans.
Though the API documentation is easy to read some more explanations and examples could be of help.
Google Analytics integration could be explained a bit more.
Though the API documentation is easy to read some more explanations and examples could be of help.
Google Analytics integration could be explained a bit more.
What problems is the product solving and how is that benefiting you?
No changes in the code are necessary to integrate new services. Just activate the integration and you're done. Plugging in a data warehouse is very simple, this way we can provide all tracking data to our analysts.
Recommendations to others considering the product:
Check available integrations first. In case of Google Analytics do some research first if every use case and features you wish to use with Google Analytics is supported and ask segment for support.
Segment partnership to enable optimizing of analytic data
What do you like best about the product?
The technical support when there's a question as a rule it's answered promptly and followed up on which makes you feel well cared for.
What do you dislike about the product?
Some of the technical tools are still in development from our perspective and are changing and adapting in the short, medium and long term. Of course, we want it all now. But understand the limitations.
What problems is the product solving and how is that benefiting you?
Segment provided us with the ability to centralize the flow of data and split it off as was necessary to send on to other partners or to our back end to help with analysis in many ways.
Easy to deploy and configure
What do you like best about the product?
Segment is great at allowing us to integrate new tools very quickly.
What do you dislike about the product?
Pricing - Segment gets expensive pretty quickly
What problems is the product solving and how is that benefiting you?
Segment allows us to integrate all the various tools we use without having to install tracking code from a variety of tools. The ability to store and analyze the analytics data is also invaluable.
Amazing experience across 4 years so far
What do you like best about the product?
- Customer support folks: they're just amazing, always willing to go as further as possible with good advises and problem-solving skills to tackle pretty much any doubt, problem or issue that a team might have when integrating Segment into a platform.
- SDKs available: most of the (if not all) web-oriented programming languages are included here, that's simply amazing and is really desirable when analyzing possible solutions for a platform.
- SDK Ruby: Simplicity has was always been an important goal of mine when dealing with web applications and third-party libraries, and I can attest the same from Segment products (E.g.: "analytics-ruby" ruby gem). From it's core instance methods to their API endpoints, once you read the Docs, you'll find all the information you need about how it should work and what to expect about it.
- SDKs available: most of the (if not all) web-oriented programming languages are included here, that's simply amazing and is really desirable when analyzing possible solutions for a platform.
- SDK Ruby: Simplicity has was always been an important goal of mine when dealing with web applications and third-party libraries, and I can attest the same from Segment products (E.g.: "analytics-ruby" ruby gem). From it's core instance methods to their API endpoints, once you read the Docs, you'll find all the information you need about how it should work and what to expect about it.
What do you dislike about the product?
Sometimes I would go into Segment's Debugger tool to check some specific logs that I need, and whenever we have a lot of requests being triggered really close in time within each other, it's difficult to spot the right request to investigate since the debugger only stores the last X logs made from the platform, the rest of them are just not shown within the debugger.
What problems is the product solving and how is that benefiting you?
Business problems solving with Segment: keeping track of Users and Companies and their actions from the moment they signup into the platform to every event triggered: Membership upgrades/downgrades, Purchases, Emails sent out, etc.
Benefits: Using Segment as a "universal proxy" across a wide variety of analytics/tracking tools is one of the best choices we made for our platform, primarily because it allow us to keep adding tools with a plug-and-play feel sometimes. Also Intercom's collaboration with Segment has been a game changer for us since we have all the data we need in 1 place and we can start extracting valuable information from that data.
Benefits: Using Segment as a "universal proxy" across a wide variety of analytics/tracking tools is one of the best choices we made for our platform, primarily because it allow us to keep adding tools with a plug-and-play feel sometimes. Also Intercom's collaboration with Segment has been a game changer for us since we have all the data we need in 1 place and we can start extracting valuable information from that data.
Must have for any company that wants control of their analytics data
What do you like best about the product?
I use Segment in nearly every single one of the my analytics projects because it makes it easier to control where we send our data.
In a typical project, we will send event data to tools like Google Analytics, Mixpanel, Intercom, Facebook Ads, etc and Segment saves us the hassle of having to code these implementations individually.
In a typical project, we will send event data to tools like Google Analytics, Mixpanel, Intercom, Facebook Ads, etc and Segment saves us the hassle of having to code these implementations individually.
What do you dislike about the product?
It would super useful to be able to send that data to a service like Zapier which would then let us send that to another universe of tools like Google Sheets, CRMs, etc.
What problems is the product solving and how is that benefiting you?
-Ownership of our analytics data
-Reduce the cost of switching tools
-Simplify implementations by having a central API to interact with.
-Reduce the cost of switching tools
-Simplify implementations by having a central API to interact with.
Recommendations to others considering the product:
I would encourage any company to run the numbers on Segment.com. For most companies, this will be an added expenses on top of Mixpanel/Intercom/etc but the expense will be a small investment in options for the future.
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