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Twilio Segment

Twilio Segment | 1

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External reviews

544 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Patrick B.

Send product usage data to any system!

  • February 23, 2017
  • Review verified by G2

What do you like best about the product?
Sending product usage data to any system. It allows other teams (marketing, sales, etc.) to start using this data and implementing new systems without any engineering time. It's awesome!

The team and the level of support they provide is remarkable.
What do you dislike about the product?
There is nothing I have found at all to dislike. It is incredibly easy to use and valuable.
What problems is the product solving and how is that benefiting you?
We can automate how we communicate with our customers based on how they use our product. We can then encourage ideal customer behaviour.


    Computer Software

Best option for instrumentation

  • January 04, 2017
  • Review provided by G2

What do you like best about the product?
Flexibility! Love the ability to send data wherever and combine datasets in redshift.
What do you dislike about the product?
Web interface used to be very clunky, now it is much easier to use.
What problems is the product solving and how is that benefiting you?
One time instrumentation! Saves tons of time and takes out friction from trying out 3rd party tools


    Christopher L.

Bringing it all together

  • November 16, 2016
  • Review verified by G2

What do you like best about the product?
We can bring information in from our application and send it out to a variety of sources to track metrics, usage, communications, conversions and more. Instead of littering our code with a dozen javascript libraries, links and other maintenance and loading headaches, we can consolidate it into calls that do what we specifically want.
What do you dislike about the product?
Most of the integrations don't let you set filters for what events to send through without paying a lot for their business plan (not great for startups). For example, we don't always want to include our developers in analytics, but we need to write the filters on the app side as opposed to the segment side in order to facilitate this. In addition, integrating it into your app requires coding on your app side. It would be nice if you could feed selected info to segment and then create rules on the segment side as to what to do with it.
What problems is the product solving and how is that benefiting you?
We have improved page load time for our app while simultaneously allowing more systems to get our data, and to get the data in a structured way that we define.
Recommendations to others considering the product:
Unless you can do some scripting/coding, this product isn't for you. However, if this doesn't frighten you, Segment is a very powerful tool for spraying information across a variety of destinations.


    James D.

Simplify your analytics with code snippets.

  • November 14, 2016
  • Review verified by G2

What do you like best about the product?
It quickly allows us to test the different analytics dashboards and platforms.
What do you dislike about the product?
It can be expensive when you use this in conjunction with other paid analytics tools. But overall a great service.
What problems is the product solving and how is that benefiting you?
Quickly integrate and iterate with different analytics platforms.
Recommendations to others considering the product:
Try it out. It is pretty quick to test. And really helpful for using with new analytics tools. Love the overall design of the product.


    Lachlan P.

Seamless

  • November 04, 2016
  • Review verified by G2

What do you like best about the product?
I can enable and disable integrations with a variety of platforms without having to edit my codebase - it's actually pretty amazing how simple it is.
What do you dislike about the product?
There is no way to review an integration - it would be cool to be able to say "Segment + Intercom is a great experience, it works as well as integrating directly" or "You lose some flexibility if you integrate through Segment".
What problems is the product solving and how is that benefiting you?
We integrate with a variety of platforms, so it's nice to be able to only have to deal with one API.
Benefits realized would be saved time.


    Radhika M.

Very useful product

  • October 24, 2016
  • Review provided by G2

What do you like best about the product?
Allows you to enable many extensions by just including the snippet for segment once in your code.
What do you dislike about the product?
The segment debugger isn't the most useful when you're trying to figure out whether your data is being sent to all the extensions you enabled correctly.
What problems is the product solving and how is that benefiting you?
There are many analytics tools out there and without segment you would have to add them to your application one by one, which is a very tedious process. With segment, you only have to include segment once.
Recommendations to others considering the product:
Useful when you have a lot of analytics software you want to use in your application.


    Mohit D.

Apparently a new user.

  • September 17, 2016
  • Review verified by G2

What do you like best about the product?
Ability to include multiple analytics scripts from single dashboard.
Interface is also nice.
Debugger is quite handy to check for events in realtime.
What do you dislike about the product?
Pricing is too high for a startup. If you use it for free you are limited to use one source only.
Also, many times i have encountered a problem that segmentjs take forever to load or does not load at all.
What problems is the product solving and how is that benefiting you?
Adding and testing new analytics tools like woopra and mouseflow are a breeze.
Recommendations to others considering the product:
If you can afford it, go for it for sure.


    Computer Software

Great service for sending data to multiple sources

  • July 21, 2016
  • Review provided by G2

What do you like best about the product?
Very easy to use their API, and super easy to setup multiple sources to send that data to.
What do you dislike about the product?
Nothing to dislike. Everything is super simple to use.
What problems is the product solving and how is that benefiting you?
It helps us easily analyze and understand customer behavior, and allow us to create campaigns targeted to customers.


    Leisure, Travel & Tourism

Great if you have to use a lot of metric services

  • July 21, 2016
  • Review verified by G2

What do you like best about the product?
Each metric service is good at different things, and you may not know which is the best for you in the beginning or when you're trying to measure something new. Even when you've been doing metrics for a while and don't want to have to make three separate api calls on one event. Also great way to just test your analytics are working with their debug feature
What do you dislike about the product?
Not much! I think it's a great tool and we'll keep using it.
What problems is the product solving and how is that benefiting you?
Analytics are hard and anything that makes them easier will help you measure everything better
Recommendations to others considering the product:
It's actually really great that I don't have to use it that often. More integrations, I guess?


    Valeri K.

My go-to tool for analytics

  • June 15, 2016
  • Review verified by G2

What do you like best about the product?
Quick and easy way to plug any analytics tool into any JavaScript application. My company's marketing people love mixpanel, our devs prefer keen.io, some people are using KISSmetrics, but with segment everybody's happy.
What do you dislike about the product?
The 2 big problems I've had are that analytics.js doesn't work with react native and that there's no easy way to filter events from segment's UI: if you want certain events to only go to certain sources, you need to implement that in your code.
What problems is the product solving and how is that benefiting you?
We now have a central solution for tracking user behavior and app performance, which makes it easy for us to dump data into whichever analytics tool works best - mixpanel, keen.io, amazon redshift, etc.
Recommendations to others considering the product:
Use it. Stop copy/pasting tracking snippets.