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Useful service for deep linking to your app
What do you like best about the product?
I like that it's easy to make a deep link on their service and that it's highly customizable to our needs.
What do you dislike about the product?
Not much, I think the service is great. The only thing is I'd like for them to have a mobile app to access their services on the go.
What problems is the product solving and how is that benefiting you?
We make use of Branch to lead users directly to our app, which has benefitted our MAU and DAU goals as it reduces the number of taps needed to get from the link to our app. It also allows us to track the number of users tapping on the link, downloads and whether it was on Android or iOS. Extremely helpful analytics that serve to inform our marketing efforts and drive CTAs.
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Highly responsive support team. Quick response & resolution time
What do you like best about the product?
The ease of use & their customer support. I use branch almost daily to maintain data for my app & if hardly I face any issue, their team replies quickly & resolves the query.
What do you dislike about the product?
I work at an early stage startup, their cost can be slightly less
What problems is the product solving and how is that benefiting you?
It helps me solve attribution issue as we advertise on multiple channels, this gives us insides on which channel to scale or pause.
Easy to use
What do you like best about the product?
Branch is very easy to use and intuitive platform. I enjoy the range of metrics and insights it offers. Their deep linking solution is excellent.
What do you dislike about the product?
No major downfalls but would appreciate the option to make a web only link.
What problems is the product solving and how is that benefiting you?
Being able to deep link customers to specific locations in our mobile app creates really seamless mobile experiences for our customers.
Good Support: Resolved My Branch Link Issue!
What do you like best about the product?
They offered comprehensive information regarding the issue.
What do you dislike about the product?
At times, the response time from branch support can be delayed.
What problems is the product solving and how is that benefiting you?
Branch assists in swiftly generating traceable URLs and facilitates mobile app affiliate marketing.
Easy Implementation, High Reward
What do you like best about the product?
The main capability of one link performing different actions per platform.
What do you dislike about the product?
Sometimes when I am searching for the Branch title of my link, the link does not come up in the search. That leads me to have to get the URL, then search that, with it then being searchable. Maybe this is a me error but it has plagued me since day 1 of using Branch.
What problems is the product solving and how is that benefiting you?
Allowing me to easily deep link into my app on mobile devices while taking a user to the web version of that link when on desktop/not in app.
Better than Appsflyer
What do you like best about the product?
Branch not just does what a MMP is expetced to do, but also adds a little bit more customisation needed by a partner to better track their business goals.
What do you dislike about the product?
Would have been better if branch would have provided not just no events but also a funnel based approach in reporting.
What problems is the product solving and how is that benefiting you?
Branch is one source of truth for all our marketing efforts. Which help us to better track goals and efficient allocation of budgets to marketing campaigns.
Pretty good service, not clear what is available immediately, messy documentation
What do you like best about the product?
It does what it promises. Easy to create quick links. Sales rep was nice.
What do you dislike about the product?
Documentation was very messy to implement our solution. It was not immediately clear how to implement things on our architecture until much deeper into the details.
What problems is the product solving and how is that benefiting you?
Universal links
Good tool for tracking funnels from ad sources
What do you like best about the product?
Quick link creation and ease of tracking of source of installs
What do you dislike about the product?
Sometimes the attribution logic can be confusing
What problems is the product solving and how is that benefiting you?
Attribution for in-app events is helpful for tracking audience quality and target audience
Simplified Setup and Proactive Customer Care
What do you like best about the product?
Branch stands out for its ease of use, particularly during the initial setup process. The step-by-step guidance is enhanced by clear visual aids, making it nearly foolproof. I appreciate that when I did run into setup challenges, the support team was immediately accessible. They didn’t just give quick answers; they provided detailed explanations that helped me understand the process. This level of attentive support, which combines speed and helpfulness, is what I like most about Branch.
What do you dislike about the product?
I didn’t have any major issues with Branch. There was just a small mix-up when I turned on the Data Feed feature without knowing it would cost extra. However, once I talked to the support team, they helped me promptly, resolving my concerns and clarifying the billing process for that feature. It was a minor inconvenience, but the efficient and friendly resolution from the support team made it a non-issue in the end.
What problems is the product solving and how is that benefiting you?
Branch solves key problems for me with ad attribution and in-app event tracking for my iOS app. It works great for tracking Apple Search Ads, giving me a clear picture of how these ads perform.
Also, Branch makes dealing with SKAdNetwork (SKAN) a lot easier. It guides me through the process of setting up what's needed to track events for Google Ads and Facebook Ads, which can be pretty tricky. This help from Branch is a big time-saver and lets me focus on improving my marketing performance.
Also, Branch makes dealing with SKAdNetwork (SKAN) a lot easier. It guides me through the process of setting up what's needed to track events for Google Ads and Facebook Ads, which can be pretty tricky. This help from Branch is a big time-saver and lets me focus on improving my marketing performance.
Very reliable tool for generating tracking URLs and monitoring metrics
What do you like best about the product?
I have been using Branch at my current organisation for the last few months and it has been a smooth experience so far, both in terms of the ease of generating links for both in-app and out-bound communication, as well as getting reliable data about these links (clicks, CTR etc). It has been very easy to make deeplinks and also select featured images and content for the URLs as I use Branch everyday to make at least 10-15 links. The end-to-end funnel visibility for the links created through Branch helps me decide which channels to leverage on and identify drop-off points in the product funnel.
What do you dislike about the product?
The pricing could have lower, and more specifically should have been variable, based on the number of users and admins. This is the only small concern. Also, SKAdNetwork and other features are difficult to integrate with our app and require premium subscription. Their Customer Support team does not readily respond to free users
What problems is the product solving and how is that benefiting you?
We create UTM links, Deeplinks etc with Branch and thereby use those distinct links for our app-install campaigns, in-app communication, outbound SMS and WAP campaigns etc.
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