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Cost effective app attribution solution.
What do you like best about the product?
Branch as an attribution solution provides all the required app tracking, web tracking, link creation, and event tracking. It's cost-effective as compared to the competitors.
What do you dislike about the product?
Event log data is available to download for a very short period and the lookback window is also very less i.e. 6 months.
What problems is the product solving and how is that benefiting you?
Branch is helping us to attribute the conversions / installs / other events to the rightful channel, and that helps us to ascertain the correct marketing ROI channel-wise. And the log data is helping us to identify affiliate fraud events and eliminate them to save cost.
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Accommodating to Needs, not to Wants.
What do you like best about the product?
Branch allows you to gather as much insight as you data you put in. Which allows making business decisions easier.
What do you dislike about the product?
The visualisation tools are lacking, and there doesnt seem to be a strong direction in solving the single source of truth issue.
What problems is the product solving and how is that benefiting you?
Branch is the link between our mobile advertising and conversion tracking.
Branch is the key connection between digital platforms and our App
What do you like best about the product?
Deep-linking capabilities: Branch was one of the founding platforms in this space and have nailed all of the ways a user can easily create URIs or special links to deep-link straight into the correct page of an App.
Support: Branch have been extremely helpful over the course of our integration, down to regular cadences to rectify small issues and get the most out of our product.
Support: Branch have been extremely helpful over the course of our integration, down to regular cadences to rectify small issues and get the most out of our product.
What do you dislike about the product?
Overtime, the platform has slowed down in it's innovation compared to the other big players in this space. We're beginning to find it's lacking in areas such as dashboarding and partner integration (particularly with GA and Meta). Visualising a report on the platform using it's own data can be a bit of a mess compared to other off the shelf products. Addtionally, the API data pulled from GA and Meta (while those platforms do limit what is shared) is currently too widely varied for us to use Branch as the single source of truth for those platforms.
What problems is the product solving and how is that benefiting you?
Branch solves the big problem of providing a link between not only our App and Digital Platforms (through connection and deeplinking) but also being the middleman across each different platform to de-duplicate our data as best possible.
Good for basics but lacks in technical resourcing for new-to-app brands
What do you like best about the product?
Basic setup and reporting needs work just fine. It's easy enough to integrate a less complicated partner and setup tracking links that can span across web and mobile.
What do you dislike about the product?
I think the Branch product at it's core does a find job of doing what it needs to do, where I have difficulty is the lack of technical resourcing to help with nuanced integratinos and account support to work through the process. Setting up partners that need data reporting beyond just app installs, registrations, opens has been transparently difficult for our team. When requesting support we're never routed to a technical rep, rather FAQs which lead to extended timelines to get partners up and running.
What problems is the product solving and how is that benefiting you?
With Branch we're able to see app activity and how the user flows throughout the journey. This is helpful to understand sticking points for the users and also gives us more understanding of which partners are driving quality traffic for the account vs. spam.
Branch is my first MMP/AAP tool which i'm quite satisfied with
What do you like best about the product?
Easy interface, ability to get raw data and connection with other tools. Can export needed columns as well. Bulk upload/API of quick links is also a good feature.
What do you dislike about the product?
Not able to use my custom data sent through custom events, as filters for reports or attributions/optimisations. Should capture uninstalls as well to optimise the campaigns
What problems is the product solving and how is that benefiting you?
We are using it for app installs acquisition and even on engagement campaigns. Deffered deep links are also useful for us. Branch helping us with the attribution to different ad partners and helping in decision making. We also send our custom app events for tracking with campaigns
Useful tool with limitations
What do you like best about the product?
Ability to reroute links to make printed assets evergreen as the product and use cases evolve. Data tracking.
What do you dislike about the product?
Google analytics integration is limiting and doesn't work with our current GA implementations. Quick links functionality is limiting and doesn't align with the data available via the API or data pulls. Interface loads slowly as we add links in mass.
What problems is the product solving and how is that benefiting you?
Branch creates short links that we use to drive users into specific places in the app environment and to track engagement on our marketing sources.
Best MMP and Deeplink Platform
What do you like best about the product?
Branch has the best deep linking of all MMPs, it also from what I've seen has the best web to app, testing, and overall attribution out of all the MMPs.
What do you dislike about the product?
Branch's user interface unfortunately is lacking and one of the worst in the MMP space but makes up for a ton in performance.
What problems is the product solving and how is that benefiting you?
Branch solves the difficult problem of mobile app attribution and tracking performance of all our acquisition channels. It's an extreme benefit to have everything in one place but also something that integrates with every acquisition channel to measure results and help optimize spend.
deep linking
What do you like best about the product?
The analysis is very easy ,deep linking is very smooth between mobile and website
What do you dislike about the product?
billing issues between ads and saas,ned to add the card every time
What problems is the product solving and how is that benefiting you?
analytics is very easy,UTM is also very easy to implement
A Powerful Marketing Tool!
What do you like best about the product?
1. Click Tracking - It allows multiple stakeholders to leverage Branch for performance tracking.
2. Deep-linking - The platform's support for redirect is really helpful and used in most of our marketing campaigns.
3.Tool integration
2. Deep-linking - The platform's support for redirect is really helpful and used in most of our marketing campaigns.
3.Tool integration
What do you dislike about the product?
1. Dashboard and UI can be improved.
2. The platform requires a certain level of knowledge and preparation for it to be used in our organization.
That's all I can think of for now. Branch is great!
2. The platform requires a certain level of knowledge and preparation for it to be used in our organization.
That's all I can think of for now. Branch is great!
What problems is the product solving and how is that benefiting you?
We used Branch's redirect feature to help route our users to specific pages in the app, which is a great user experience, especially for targeted campaigns. If we users don't have the app, they can also be easily redirected to the App Store.
Branch offers robust mobile attribution at cost effective price
What do you like best about the product?
- easy to navigate and customizable dashboard
- correct attribution
- easy link builder and testing
- correct attribution
- easy link builder and testing
What do you dislike about the product?
- historical data reports are not easily downloadable
What problems is the product solving and how is that benefiting you?
Mobile advertising campaigns
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