Branch Deep Linking & Attribution
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Seamless experience with branch folks and every time issue has been resolved
What do you like best about the product?
Tracking in terms of reporting of data and user friendly interface
What do you dislike about the product?
Few of the data pointers are not tracked such as uninstall data
What problems is the product solving and how is that benefiting you?
It is helping to create UTM links for tracking and defining user journeys as per the audience base which we are targeting.
Branch.IO One Stop Shop For Deep Linking
What do you like best about the product?
It's really easy to use/configure/manage even for non technical people.
The feature that let's you see how many clicks are done your your quick URL's.
The feature that let's you see how many clicks are done your your quick URL's.
What do you dislike about the product?
Having to add same payment method in different apps linked to the same account. Should be just able to add at one place and all projects should take it from there.
What problems is the product solving and how is that benefiting you?
Reset Password and Verify email functionalities using deep linking.
Branch is one of the best platforms for cross platform attribution and measurement
What do you like best about the product?
1) Removes Duplicate attribution seamlessly across platforms
2) It is simple and easy to use
3) Integrates with nearly all major ad platforms and programmatic networks
2) It is simple and easy to use
3) Integrates with nearly all major ad platforms and programmatic networks
What do you dislike about the product?
1) Implemetation is little complex, our tech team takes substantial time to make changes in Branch events
2) Bot tracking is not very robust
3) Issues with Event data are not auto identified and reported
2) Bot tracking is not very robust
3) Issues with Event data are not auto identified and reported
What problems is the product solving and how is that benefiting you?
Branch helps to correctly attibute the conversion event to right platform and campaign, we are able to better optimize our marketing campaigns. Acts as single source of truth.
Good product but it change the billing policy
What do you like best about the product?
All the features are great! We use the deeplinks and they work perfect!
What do you dislike about the product?
Branch have changed your billing policy, it used to be free and now we have to pay or create our own solution to change branch. That was something that was not planned :(
What problems is the product solving and how is that benefiting you?
Deeplinks
A very useful tool for App based products
What do you like best about the product?
What do I like best about Branch
- The attribution and in app events part is the main part
- various use cases for short links, deep links and qr codes
- APIs and webhooks for data downloading
- Provision of upload offline events
- Detailed insights from fraud reports
- Reporting dashboards and KPIs
- Support (from both: Account manager & Email)
- The attribution and in app events part is the main part
- various use cases for short links, deep links and qr codes
- APIs and webhooks for data downloading
- Provision of upload offline events
- Detailed insights from fraud reports
- Reporting dashboards and KPIs
- Support (from both: Account manager & Email)
What do you dislike about the product?
What do i dislike
- No uninstall reports
- Audience uploading to media buying platforms is a separate paid product
- No predictive analytics
- No uninstall reports
- Audience uploading to media buying platforms is a separate paid product
- No predictive analytics
What problems is the product solving and how is that benefiting you?
Problems branch is solving
- Attribution
- In app anlaytics
- Fraud Detection
- Evaluation of quality
- Tracking: MIS and Analytics
- Links and QR Codes
- Attribution
- In app anlaytics
- Fraud Detection
- Evaluation of quality
- Tracking: MIS and Analytics
- Links and QR Codes
Branch is a great MMP
What do you like best about the product?
Ease of use and quick support. The account reps are very helpful and easily reachable
What do you dislike about the product?
Lack of uninstall data. No direct connectors with the Google studio
What problems is the product solving and how is that benefiting you?
Links and qr codes for deferred deep linking. Marketing analytics, data and reporting
I am Director of MarTech and AdTech at Tata Digital
What do you like best about the product?
Ease of integrations with our App and data integrations with our Data Warehouse
What do you dislike about the product?
The interface and Analytics capabilities.
What problems is the product solving and how is that benefiting you?
It is helping us understand the campaign attribution and help us optimise and further finetune the targeting. Also helping us understand the events are optimise our campaigns around it.
Cost effective app attribution solution.
What do you like best about the product?
Branch as an attribution solution provides all the required app tracking, web tracking, link creation, and event tracking. It's cost-effective as compared to the competitors.
What do you dislike about the product?
Event log data is available to download for a very short period and the lookback window is also very less i.e. 6 months.
What problems is the product solving and how is that benefiting you?
Branch is helping us to attribute the conversions / installs / other events to the rightful channel, and that helps us to ascertain the correct marketing ROI channel-wise. And the log data is helping us to identify affiliate fraud events and eliminate them to save cost.
Accommodating to Needs, not to Wants.
What do you like best about the product?
Branch allows you to gather as much insight as you data you put in. Which allows making business decisions easier.
What do you dislike about the product?
The visualisation tools are lacking, and there doesnt seem to be a strong direction in solving the single source of truth issue.
What problems is the product solving and how is that benefiting you?
Branch is the link between our mobile advertising and conversion tracking.
Branch is the key connection between digital platforms and our App
What do you like best about the product?
Deep-linking capabilities: Branch was one of the founding platforms in this space and have nailed all of the ways a user can easily create URIs or special links to deep-link straight into the correct page of an App.
Support: Branch have been extremely helpful over the course of our integration, down to regular cadences to rectify small issues and get the most out of our product.
Support: Branch have been extremely helpful over the course of our integration, down to regular cadences to rectify small issues and get the most out of our product.
What do you dislike about the product?
Overtime, the platform has slowed down in it's innovation compared to the other big players in this space. We're beginning to find it's lacking in areas such as dashboarding and partner integration (particularly with GA and Meta). Visualising a report on the platform using it's own data can be a bit of a mess compared to other off the shelf products. Addtionally, the API data pulled from GA and Meta (while those platforms do limit what is shared) is currently too widely varied for us to use Branch as the single source of truth for those platforms.
What problems is the product solving and how is that benefiting you?
Branch solves the big problem of providing a link between not only our App and Digital Platforms (through connection and deeplinking) but also being the middleman across each different platform to de-duplicate our data as best possible.
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