Branch Deep Linking & Attribution
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Good for basics but lacks in technical resourcing for new-to-app brands
What do you like best about the product?
Basic setup and reporting needs work just fine. It's easy enough to integrate a less complicated partner and setup tracking links that can span across web and mobile.
What do you dislike about the product?
I think the Branch product at it's core does a find job of doing what it needs to do, where I have difficulty is the lack of technical resourcing to help with nuanced integratinos and account support to work through the process. Setting up partners that need data reporting beyond just app installs, registrations, opens has been transparently difficult for our team. When requesting support we're never routed to a technical rep, rather FAQs which lead to extended timelines to get partners up and running.
What problems is the product solving and how is that benefiting you?
With Branch we're able to see app activity and how the user flows throughout the journey. This is helpful to understand sticking points for the users and also gives us more understanding of which partners are driving quality traffic for the account vs. spam.
Branch is my first MMP/AAP tool which i'm quite satisfied with
What do you like best about the product?
Easy interface, ability to get raw data and connection with other tools. Can export needed columns as well. Bulk upload/API of quick links is also a good feature.
What do you dislike about the product?
Not able to use my custom data sent through custom events, as filters for reports or attributions/optimisations. Should capture uninstalls as well to optimise the campaigns
What problems is the product solving and how is that benefiting you?
We are using it for app installs acquisition and even on engagement campaigns. Deffered deep links are also useful for us. Branch helping us with the attribution to different ad partners and helping in decision making. We also send our custom app events for tracking with campaigns
Useful tool with limitations
What do you like best about the product?
Ability to reroute links to make printed assets evergreen as the product and use cases evolve. Data tracking.
What do you dislike about the product?
Google analytics integration is limiting and doesn't work with our current GA implementations. Quick links functionality is limiting and doesn't align with the data available via the API or data pulls. Interface loads slowly as we add links in mass.
What problems is the product solving and how is that benefiting you?
Branch creates short links that we use to drive users into specific places in the app environment and to track engagement on our marketing sources.
Best MMP and Deeplink Platform
What do you like best about the product?
Branch has the best deep linking of all MMPs, it also from what I've seen has the best web to app, testing, and overall attribution out of all the MMPs.
What do you dislike about the product?
Branch's user interface unfortunately is lacking and one of the worst in the MMP space but makes up for a ton in performance.
What problems is the product solving and how is that benefiting you?
Branch solves the difficult problem of mobile app attribution and tracking performance of all our acquisition channels. It's an extreme benefit to have everything in one place but also something that integrates with every acquisition channel to measure results and help optimize spend.
deep linking
What do you like best about the product?
The analysis is very easy ,deep linking is very smooth between mobile and website
What do you dislike about the product?
billing issues between ads and saas,ned to add the card every time
What problems is the product solving and how is that benefiting you?
analytics is very easy,UTM is also very easy to implement
A Powerful Marketing Tool!
What do you like best about the product?
1. Click Tracking - It allows multiple stakeholders to leverage Branch for performance tracking.
2. Deep-linking - The platform's support for redirect is really helpful and used in most of our marketing campaigns.
3.Tool integration
2. Deep-linking - The platform's support for redirect is really helpful and used in most of our marketing campaigns.
3.Tool integration
What do you dislike about the product?
1. Dashboard and UI can be improved.
2. The platform requires a certain level of knowledge and preparation for it to be used in our organization.
That's all I can think of for now. Branch is great!
2. The platform requires a certain level of knowledge and preparation for it to be used in our organization.
That's all I can think of for now. Branch is great!
What problems is the product solving and how is that benefiting you?
We used Branch's redirect feature to help route our users to specific pages in the app, which is a great user experience, especially for targeted campaigns. If we users don't have the app, they can also be easily redirected to the App Store.
Branch offers robust mobile attribution at cost effective price
What do you like best about the product?
- easy to navigate and customizable dashboard
- correct attribution
- easy link builder and testing
- correct attribution
- easy link builder and testing
What do you dislike about the product?
- historical data reports are not easily downloadable
What problems is the product solving and how is that benefiting you?
Mobile advertising campaigns
Great for Deep Linking
What do you like best about the product?
The Deep Liking solutions did things for our email that no other platform could do.
What do you dislike about the product?
I have no complaints about the branch software.
What problems is the product solving and how is that benefiting you?
The Deep Linking (Email Links that resolve to a place in our app)
Branch Feedback
What do you like best about the product?
We can track the accurate clicks and different attributes of our branch link. It is very helpful for insights.
What do you dislike about the product?
There is nothing i dislike about branch.
What problems is the product solving and how is that benefiting you?
We can track the Link clicks very accurately, which directly helps in the company revenue.
Feedback Review
What do you like best about the product?
Makes Quick link easy and it make our task easy.
What do you dislike about the product?
there is noting which i dislike about branch.
What problems is the product solving and how is that benefiting you?
branch solves our most of the problems and helps us in tracking the exact clicks data and other attributes,
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