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Branch + DICE
What do you like best about the product?
Branch helps me create/wrap links so that they will open up in our app! It's a pretty quick process, and it makes it easy to see attribution/clicks.
What do you dislike about the product?
The search feature never seems to work because we create so many Branch links on a regular basis, and I think Branch doesn't hold all of them. It would be great if we could have a page that shows all Branch links that you've personally created.
What problems is the product solving and how is that benefiting you?
It's helping me create custom links that will open up in our app instead of the web!
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Excellent provider & fantastic customer support
What do you like best about the product?
The customer support and success management is the best across all our tech providers and partners.
What do you dislike about the product?
Nothing comes to mine that I dislike about Branch
What problems is the product solving and how is that benefiting you?
It helps us provide the link between our paid advertising and our app. QR codes enable us to convert offline to online.
Useful but underutilized
What do you like best about the product?
Quicklinks are very helpful, the configurations allowed are flexible enough.
What do you dislike about the product?
It's taking a long time to integrate Branch with our app to be able to see custom events.
What problems is the product solving and how is that benefiting you?
Deeplinking. We can send users from the top of the funnel directly to our app for account creation and add a promo code automatically.
Branch performs all the necessary functions to operate as a worthwhile MMP.
What do you like best about the product?
The visibility, the ease of setting up, the account management and accommodation to specific client needs. The ability to easily export data to plug into our data warehouse.
What do you dislike about the product?
I think the SKAN data could be a lot clearer. There's definitely a case to be said around the nature of SKAN as a whole, but ultimately it appears as if the data we see in Google App Campaigns for Install mismatch what we see in Branch SKAN dashboard. Also other MMPs offer the ability to track uninstalls which could help us optimise our app install campaigns better.
What problems is the product solving and how is that benefiting you?
The main problem Branch solves is a thorough deeplinking solution which benefits Hostelworld massively by being able to run campaigns that offer a seamless user experience.
Great for app attribution
What do you like best about the product?
Reporting dashboard and ease of setting up campaigns
What do you dislike about the product?
The learning curve is not short, requires some training
What problems is the product solving and how is that benefiting you?
Reliable mobile measurement, source attribution, and engagement data to help make decisions and optimize mobile apps.
Successful with Branch in Tech Stack
What do you like best about the product?
Teaming. Bring together with peers via LIM, essential tools, easy to work with.
What do you dislike about the product?
Will always accept a lower price, but their value is there.
What problems is the product solving and how is that benefiting you?
New sign-up fraud prevention. Referrals fraud prevention. Marketing attribution.
Branch are good to work with and allow us to do a lot of tracking
What do you like best about the product?
That is is an easy-to-use platform and has a lot of the data needed to report.
What do you dislike about the product?
It is hard to group together data from SKAD network and opted in users, as well as cross platform
What problems is the product solving and how is that benefiting you?
Able to track opted out users actions
Branch seamlessly optimizes user experience across platforms
What do you like best about the product?
Branch allows us to seamlessly connect our users across platforms. For example, creating a direct mail QR code that takes users to our website or app (or the app store to download it) is quick and simple. There are many possibilities for connecting our app with email campaigns as well. The Implementation and Account teams are top-notch. Our Customer Success Manager inspires us to continually optimize and try new things to maximize the service's value. Last but not least, the support team is very responsive and helpful.
What do you dislike about the product?
There aren't any downsides to using Branch. However, having a comprehensive view of analytics, such as web appointments, would be nice. Right now, we're only able to see app appointments in the dashboard.
What problems is the product solving and how is that benefiting you?
Branch provides a way for us to bridge the gap between platforms. We use email deep links to route users to the website or app, where they can schedule an appointment. We also use mobile journey banners to route users into the app (or app stores) and QR codes to send users to the app or website...among other tactics!
Able to strategize and deliver a robust app experience
What do you like best about the product?
The team is helpful with scheduling time and discussing our strategies to determine the best options moving forward.
What do you dislike about the product?
The product is continually being improved. We wish there were more customization available for the mobile banners.
What problems is the product solving and how is that benefiting you?
Branch is helping us with our mobile strategies and identifying ways to increase engagement among our mobile users.
Branch is a best in class marketing tool that is critical for measuring marketing impact.
What do you like best about the product?
The customer support team has a hands on approach, and is relentless at solving our problems & answering questions quickly.
What do you dislike about the product?
I wish there were more design options & design built into the dashboard.
What problems is the product solving and how is that benefiting you?
Branch is key to determining what type of placement to show to targeted audience, when, and how frequently.
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