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Extremely satisfied customer
What do you like best about the product?
Branch.io is a superior platform to measure/track mobile app attribution, their deep-linking capabilities is 2nd to none. This is backed up by an excellent client servicing team that is not only ultra responsive but also come up with valuable insights on key issues like Fraud, spamming, bots etc.
What do you dislike about the product?
The S2S offering can be improved and scaled up to SDK level.
What problems is the product solving and how is that benefiting you?
Attribution, Fraud detection, deep-linking, all of these are a must in this digital era and branch is spearheading these aspects.
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Affordable solution for app attribution needs
What do you like best about the product?
Branch has solved the app attribution and universal app linking issues for us. Navigation across the dashboard is easy and creating funnels, cohorts and analysing campaigns, marketing channels is very convenient.
Their sales team was kind enough to accomodate all the requirements and asks in the plan without significantly increasing the prices.
After having Branch integration, cross platform attribution has become transparent and this has helped us in campaign and creative optimisations. Using branch links in Facebook's instant experience has helped us improve our conversion rates by almost 12.5%.
Their sales team was kind enough to accomodate all the requirements and asks in the plan without significantly increasing the prices.
After having Branch integration, cross platform attribution has become transparent and this has helped us in campaign and creative optimisations. Using branch links in Facebook's instant experience has helped us improve our conversion rates by almost 12.5%.
What do you dislike about the product?
Branch does not offer Cost data in INR and also certain customised calculations of funnel rates and cost per event is not possible on the dashboard.
Analysing links that are created from backend and not on branch dashboard is not supported even even those are branch links too.
Analysing links that are created from backend and not on branch dashboard is not supported even even those are branch links too.
What problems is the product solving and how is that benefiting you?
Branch helps us in creating ad links and quick links which are used in the Marketing campaigns, creation and analysis of these links is fairly simple.
Activity and cohort analysis is something that I use on a daily basis to monitor campaign performance in terms of app opens and other down the user engagements.
Partner integration and exporting desired in app events to the integrated ad partners is super smooth. Integrating affiliate partners and deciding their access levels help us in ruling out fraud traffic and we end up pay only for genuine traffic.
Activity and cohort analysis is something that I use on a daily basis to monitor campaign performance in terms of app opens and other down the user engagements.
Partner integration and exporting desired in app events to the integrated ad partners is super smooth. Integrating affiliate partners and deciding their access levels help us in ruling out fraud traffic and we end up pay only for genuine traffic.
Recommendations to others considering the product:
Branch delivers good value for the price and have a wonderful support team that helps us whenever we need them.
Ideal tool for marketers to make web users to app users in a seamless way
What do you like best about the product?
With its deep linking options and assets like "journeys" Branch is very straightforward to use. Especially when one of your goals is having seamless user journeys from the web to the app or other placements.
Furthermore, they have a brilliant team, always helpful and supportive account management with helping to develop further and show all potential. Branch makes happy customers and delivers awesome results.
Furthermore, they have a brilliant team, always helpful and supportive account management with helping to develop further and show all potential. Branch makes happy customers and delivers awesome results.
What do you dislike about the product?
There is not much to say. A bit more customization of journey layouts would be helpful. But other than that: nothing to dislike here.
What problems is the product solving and how is that benefiting you?
Guiding more users from web to app in a seamless way with personalized banners and deep linking. Furthermore, you need low involvement of internal developers.
App Attribution Made simpler
What do you like best about the product?
1. The best part is their cross-platform attribution and clear split between organic and inorganic sources and events.
2. The intuitive and customizable dashboards provide great insights in terms of data, which are a great help in campaign optimization.
3. Their support team is commendable, they troubleshoot all queries in no time and help us stay updated with new feature updates.
2. The intuitive and customizable dashboards provide great insights in terms of data, which are a great help in campaign optimization.
3. Their support team is commendable, they troubleshoot all queries in no time and help us stay updated with new feature updates.
What do you dislike about the product?
1. I would say that certain improvements can be made for example they must have separate dashboards to monitor reengagement, acquisition and retention campaigns.
2. While integrating ad partners, the attribution windows for certain standard and custom events must be picked automatically from ad partners and should not have to be filled manually.
2. While integrating ad partners, the attribution windows for certain standard and custom events must be picked automatically from ad partners and should not have to be filled manually.
What problems is the product solving and how is that benefiting you?
We are using Branch to track attribution of organic, Facebook ads, Google ads, Referrals and Affiliates. it provides campaign-level data and helps us in adopting a data-favoured approach while optimising various marketing campaigns and channels. Branch has helped us save a lot of time and effort that otherwise went in fetching and analysing data which was not even accurate.
Recommendations to others considering the product:
Branch offers great visualization of otherwise unstructured data. It can be a great resource for small-scale app companies as it helps us in allocating our resources to the right channels.
Branch provides amazing support.
What do you like best about the product?
We use Branch as our MMP and I could not be any happier. They have all the necessary tools to help our growth initiatives. Their customer service is top-notch and the team is very knowledgeable about the industry.
What do you dislike about the product?
N/A as every player in the space is facing the same issues due to privacy concerns.
What problems is the product solving and how is that benefiting you?
Attribution, attribution, and attribution. This helps us identify where we should grow and what to focus on, while being a strategic partner throughout the process.
Review from a Marketer's point of view.
What do you like best about the product?
Branch gives us the flexibility to analyse user cohorts and also provides a unified view of all installs where we can put filters and customise them according to our needs. Deferred deep linking is one amazing feature that has increased our funnel rates by more than 3x. We get dedicated account managers who help us in understanding broader and niche use cases and do account audits every quarter, this has helped un unearth features which we were not utilizing initially.
What do you dislike about the product?
When compared to Appsflyer which we were using initially, Branch falls short in a lot of aspects, some of them are: Branch's dashboard is not intuitive, features are very limited, and fraud protection is not very apt. The scope of customization while analyzing data is poor, there are overlapping colours on the dashboard which hinder the visibility.
What problems is the product solving and how is that benefiting you?
The main pain point that Branch solves is the attribution. Initially, when our Appsflyer subscription duration ended, we were managing campaign performance with in-house analytics but cross-platform attribution and campaign level data, especially from Facebook Business Manager, was passed only to third-party analytics/attribution platforms. Branch enables us to map the installs to their acquisition source and also do an analysis on the quality of users coming through each campaign to the ad level.
Recommendations to others considering the product:
Branch can be used for basic attribution and analytics of marketing campaigns. It solves the issue of tracking the installs to their source and hence in the campaign and channel optimisation. I would say this is a must-have tool and offers a great return on investment.
Excellent MMP that offers rich Attribution and Analytics.
What do you like best about the product?
Branch's support is extraordinary and they offer custom prices and were also flexible enough to accommodate some of our additional MAU and other engagement numbers at the same price. Creating and editing quick links and ad links in bulk is quick and analysing them is easy as they have a dedicated dashboard for deep links only. Managing ad partners and onboarding new affiliate partners is also convenient.
What do you dislike about the product?
There is a huge scope for improvement when it comes to the User Interface. While creating custom dashboards, it does not allow us to put formulas and we have to pick from already available set metrics only.
What problems is the product solving and how is that benefiting you?
Branch helps us with our daily marketing analytics. Its Multi-Platform Attribution helps us in Marketing Campaign Optimization, we are also utilizing the deferred deep-linking feature of Branch to provide a rich user experience in ads and also land them on that particular page when they download the app. This has increased our subsequent app opens after the first one tremendously.
Recommendations to others considering the product:
Branch can be a great third-party analytics tool as it brings about clarity in thought while taking important action when it comes to improving a campaign's performance. Must-have tool for app-based companies.
Easy integration on Android
What do you like best about the product?
Extensive documentation together with quickly responding support makes integration easy.
What do you dislike about the product?
No example of integration with Android Billing was provided, but I was able to figure it out relatively quickly.
What problems is the product solving and how is that benefiting you?
Purchase tracking for Ad campaigns - helps to improve campaign targeting.
Amazing MMP for deeplinks and multi channel attribution/analytics
What do you like best about the product?
The support team at Branch helps us every step of the way, from providing complete support during tech integration and a dedicated account manager who helps us utilise the tool in the best possible way. Branch majorly helps us in cross-platform attribution and analytics which further helps in campaign and channel optimization.
What do you dislike about the product?
It does not let us track uninstalls which is a major miss and hinders campaign optimization to a great extent. The UI can also be improved and the current dashboard is difficult to use.
What problems is the product solving and how is that benefiting you?
We use Branch for creating quick links, ad links and deferred deep links in ads for providing an instant experience to users and ensuring they land on the specific content shown in the ads. This reduces user drop off and enhances session time. Apart from links we also use Branch on a daily basis to look at daily campaign performance and see how all the channels, as well as affiliate partners, are faring.
Recommendations to others considering the product:
Branch helps us with App Marketing, and App Analytics and the quick links can even be used for search and display campaigns, this functionality is not provided by Appsflyer. Also, Branch provides flexible pricing and is much more cost-effective when compared to Appsflyer.
Good value for money, offers good multi channel attribution
What do you like best about the product?
Branch is much more reasonable than Appsflyer and hence provides analytics and cross-platform attribution which might not be as accurate and top-notch as Appsflyer but does the job well. Creating deep links and their analysis via reports and customised dashboards is quick and easy with Branch. Click and install Fraud can also be identified and flagged with Branch in the same package while Appsflyer has additional charges for this.
What do you dislike about the product?
There is some scope for improvement in the dashboard and other features which require a lot of steps for example ad partner integration, giving agency access, deciding their level of access, setting up events and exporting them to ad partners, setting up attribution windows, these are some features which need a lot of manual work which can be automated.
What problems is the product solving and how is that benefiting you?
We use Branch for some of our clients as their primary MMP. Branch is a powerful attribution tool which maps the users to their correct source of acquisition and also tracks their journeys within the app. Full funnel analysis helps us in identifying the quality of acquired users which can then be used to pivot campaign targeting and other acquisition strategies.
Recommendations to others considering the product:
Branch is good to opt if you need good attribution but do not have adequate resources, but must try for smaller enterprises.
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