Branch Deep Linking & Attribution
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Incredible team
What do you like best about the product?
Incredible support and team. Very well-thought-out and valuable product.
What do you dislike about the product?
The implementation can be a little complex, so you might have to spend a little more to get the onboarding plan (which is worth every cent).
What problems is the product solving and how is that benefiting you?
Deep-linking & attribution in your mobile app.
Best Link and Customer Data Compiling Platform
What do you like best about the product?
Rentomojo has been using Branch for Ages. We have enjoyed the multitude of communications with Product and Service Teams Alike.
What do you dislike about the product?
Nothing there to dislike. Friendly team and great services.
What problems is the product solving and how is that benefiting you?
Auto Link generation, customer journey tracking and third-party advertiser services.
Great usability and easy to create links.
What do you like best about the product?
The ability to intergrate with our platforms
What do you dislike about the product?
The lack of specific for tracking links
What problems is the product solving and how is that benefiting you?
Tracking app downloads for our brand app
Using branch almost it for 6 years
What do you like best about the product?
I'm using it for almost 6 years and I find the branch easy to use.
What do you dislike about the product?
Sometime dashboard response time is high
What problems is the product solving and how is that benefiting you?
With the help of Branch attribution, we streamlined our Paid marketing channels.
Simple to use and reliable platform
What do you like best about the product?
Robustness of the platform and data reliability. Features, UI and Nagivation is simple.
What do you dislike about the product?
Reporting dashboard is limited. In Appsflyer I can build a simple event level funnel on their custom dashboard
What problems is the product solving and how is that benefiting you?
My Mobile Channel measurement and it helps in scaling the volumes.
Pretty good
What do you like best about the product?
Branch's best shot, the app download attribution.
What do you dislike about the product?
Some confusing things of the configuration for ESP.
What problems is the product solving and how is that benefiting you?
download attribution & defer deeplinking.
Good tool for Universal app Linking and fair view of app attribution
What do you like best about the product?
We used Branch majorly for its cross-platform attribution functionalities and universal deep linking capabilities. It gave us a fair division of installs that were flowing from various marketing channels like Facebook, Google, and organic. We were also able to use deep linking on Facebook ads and Google campaigns which resulted in an extremely rich experience for users, especially for re-engagement campaigns where we landed users directly on the screen/event we wanted them to nudge for.
What do you dislike about the product?
There were a lot of features that were lacking in Branch, it did not support deep drilling of data, and no uninstall or cost data was available. While Appsflyer is the market dominator and offered rich features like incrementality, P360 for fraud analysis, exclusive management or retention and reengagement campaigns, creation of audience on the platform and exporting them to ad partners, we switched to Appsflyer.
What problems is the product solving and how is that benefiting you?
Before our integration with Branch, there was a lot of ambiguity and concern around the source of installs and we faced critical issues with campaign optimisation. Running in-app event-focused campaigns was also a challenge as we were unable to establish the effectiveness of various marketing channels. Branch also helped us in creating quick links in bulk and our shareable content from the app also had branch links, this helped us track the installs and conversions coming from each source.
Extremely satisfied customer
What do you like best about the product?
Branch.io is a superior platform to measure/track mobile app attribution, their deep-linking capabilities is 2nd to none. This is backed up by an excellent client servicing team that is not only ultra responsive but also come up with valuable insights on key issues like Fraud, spamming, bots etc.
What do you dislike about the product?
The S2S offering can be improved and scaled up to SDK level.
What problems is the product solving and how is that benefiting you?
Attribution, Fraud detection, deep-linking, all of these are a must in this digital era and branch is spearheading these aspects.
Affordable solution for app attribution needs
What do you like best about the product?
Branch has solved the app attribution and universal app linking issues for us. Navigation across the dashboard is easy and creating funnels, cohorts and analysing campaigns, marketing channels is very convenient.
Their sales team was kind enough to accomodate all the requirements and asks in the plan without significantly increasing the prices.
After having Branch integration, cross platform attribution has become transparent and this has helped us in campaign and creative optimisations. Using branch links in Facebook's instant experience has helped us improve our conversion rates by almost 12.5%.
Their sales team was kind enough to accomodate all the requirements and asks in the plan without significantly increasing the prices.
After having Branch integration, cross platform attribution has become transparent and this has helped us in campaign and creative optimisations. Using branch links in Facebook's instant experience has helped us improve our conversion rates by almost 12.5%.
What do you dislike about the product?
Branch does not offer Cost data in INR and also certain customised calculations of funnel rates and cost per event is not possible on the dashboard.
Analysing links that are created from backend and not on branch dashboard is not supported even even those are branch links too.
Analysing links that are created from backend and not on branch dashboard is not supported even even those are branch links too.
What problems is the product solving and how is that benefiting you?
Branch helps us in creating ad links and quick links which are used in the Marketing campaigns, creation and analysis of these links is fairly simple.
Activity and cohort analysis is something that I use on a daily basis to monitor campaign performance in terms of app opens and other down the user engagements.
Partner integration and exporting desired in app events to the integrated ad partners is super smooth. Integrating affiliate partners and deciding their access levels help us in ruling out fraud traffic and we end up pay only for genuine traffic.
Activity and cohort analysis is something that I use on a daily basis to monitor campaign performance in terms of app opens and other down the user engagements.
Partner integration and exporting desired in app events to the integrated ad partners is super smooth. Integrating affiliate partners and deciding their access levels help us in ruling out fraud traffic and we end up pay only for genuine traffic.
Recommendations to others considering the product:
Branch delivers good value for the price and have a wonderful support team that helps us whenever we need them.
Ideal tool for marketers to make web users to app users in a seamless way
What do you like best about the product?
With its deep linking options and assets like "journeys" Branch is very straightforward to use. Especially when one of your goals is having seamless user journeys from the web to the app or other placements.
Furthermore, they have a brilliant team, always helpful and supportive account management with helping to develop further and show all potential. Branch makes happy customers and delivers awesome results.
Furthermore, they have a brilliant team, always helpful and supportive account management with helping to develop further and show all potential. Branch makes happy customers and delivers awesome results.
What do you dislike about the product?
There is not much to say. A bit more customization of journey layouts would be helpful. But other than that: nothing to dislike here.
What problems is the product solving and how is that benefiting you?
Guiding more users from web to app in a seamless way with personalized banners and deep linking. Furthermore, you need low involvement of internal developers.
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