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417 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Gambling & Casinos

Rocking in terms of Product and Best in class in term of support from team.

  • December 23, 2020
  • Review verified by G2

What do you like best about the product?
List of features and partners lists.
Features like deeplinks, auto redirects and specially custom modifications in links is like magic while marketing according to custom needs. 
Secondly Mobile attribution is very solid. We have seen branch is capable to provide cross partner/ ad network mix analytics.
Once everything is configured correctly, it becomes easy to use. It's a must have thing for any Mobile based industry.
What do you dislike about the product?
I think there is still a need of improvement in finding Developer docs. 
For Eg. if there is some configuration that needs to be done over cordova based APK. then there must be more details about how we can implement it in various versions of cordova. Obviously working with native code is easy and has more support. But there's always something for improvement.
What problems is the product solving and how is that benefiting you?
Conversion from WEB to APP. Now we are able to manage / redirect every Marketing ,Retention, Reactivation activity to be app centric.


    Entertainment

Very Good MMP

  • December 23, 2020
  • Review provided by G2

What do you like best about the product?
Success rate in Deeplink is better than other MMPs
What do you dislike about the product?
Struggled bit in searching and adding newly launched Android App during configuration.
What problems is the product solving and how is that benefiting you?
1. Deeplink
2. Tracking user acquisition source


    Brian G.

Great platform for startups

  • December 19, 2020
  • Review verified by G2

What do you like best about the product?
Setup and onboarding is documented well and they offer SDKs for many popular platforms.

Looking forward to building our business using Branch.
What do you dislike about the product?
Pricing is a little confusing at first. They offer 4 different products and they all share the same tiered pricing.
What problems is the product solving and how is that benefiting you?
Mobile attribution is the main one. They attribute all of our downloads and sent to mixpanel.


    Entertainment

Branch ...meets and exceeds expectations

  • December 17, 2020
  • Review verified by G2

What do you like best about the product?
I like that similar to a tree it grows with you and has a limb for each of your needs as you grow your network and business it develops a branch for that. Each part works together to compliment one another as a single unit.
What do you dislike about the product?
Sometimes it moved a little quick for my taste, however you can always pace your growth. It can ease you into a false sense of comfort because its such a seemless experience .
What problems is the product solving and how is that benefiting you?
Business growth by acquisition and engagement. Im also able to track user interaction and needs across the platform to target each user and better tailor the individual experience .


    Chris J.

Super useful

  • December 16, 2020
  • Review verified by G2

What do you like best about the product?
Deep links for login - consumer mobile apps
What do you dislike about the product?
The technical implementation wasn't easy - too much differing advice in multiple technical documents
What problems is the product solving and how is that benefiting you?
We needed to make user onboarding as easy as possible. With deep links, one link in an email or text is all the user needs to find the app, install it, open it, and provide the initial login information.


    Ana F.

Deep linking with Branch makes a seamless user journey!

  • December 04, 2020
  • Review verified by G2

What do you like best about the product?
With Branch the user s taken to the right place in the App, ensuring a seamless user journey and higher attrition.
I also like the pricing structure, so that you only get charged when your business grows, it's a win win for both parties.
Sending the link with the notification for new content, means the user will see the new content straight away.
What do you dislike about the product?
I have not found anything to dislike in Branch so far.
What problems is the product solving and how is that benefiting you?
Using Branch means that users do not get lost when directed to specific App content. It is also easy to do initial set up in both iOS and Android.
Getting the user to see the content straight away improves their journey and increases the use of the app.
Recommendations to others considering the product:
Start simple and grow the use of Branch as you grow your business.


    Alice C.

Critical Partner for Growing our Company

  • November 30, 2020
  • Review verified by G2

What do you like best about the product?
Helps us properly attribute a user and their in-app activity to an individual ad which gives us an incredible opportunity to make better ad choices, better spending choices and improve overall performance. Without knowing which ads our most engaged users are coming from, we have no idea how well we are truly doing.
What do you dislike about the product?
The engineering effort for proper setup is pretty intense, and an ad creator has a steep learning curve in knowing how to use branch - which links to use and how to set them up. I don't feel comfortable having anyone else on the team use branch for setup. I feel it has to be my engineers who create the links that then the ad team uses for the ads.
What problems is the product solving and how is that benefiting you?
Ad attribution and the ability to customize user on-boarding based on which ad they saw. This is a game changer for us in customizing our user experience to match their marketing experience, and to optimize our user base to be the best performing users we can. It's unusual for a startup of our size to have this much sophistication or even any level of attribution, but it's given us a competitive edge in fundraising being able to properly attribute performance.
Recommendations to others considering the product:
If you have a great engineering team, this will be no problem to implement. You do need to set aside a proper sprint and fully spec how integrated you need Branch to be to achieve the desired result. It's a powerful tool though and incredible with the data it can enable.


    Jordan B.

Meeting user expectations + better analytics

  • November 25, 2020
  • Review verified by G2

What do you like best about the product?
Reliable deep links for ads + customers.
What do you dislike about the product?
Data viz is too simplistic for insights.
What problems is the product solving and how is that benefiting you?
1. Reliable deeplinks
2. Improved insights into ads performance
Recommendations to others considering the product:
This is so much easier for non-technical users who will have to roll their own deeplinks for customers or for ads. Just use Branch.


    Transportation/Trucking/Railroad

Branch Io best for capturing user behaviour pattern for the App

  • November 25, 2020
  • Review verified by G2

What do you like best about the product?
We could capture the events was the best part. Also, some pre-made configurations can be used directly. This all in all adds value to what the customer wants to see and it gives us insight into the same.
What do you dislike about the product?
As of now nothing yet. But surely will explore the tool.
What problems is the product solving and how is that benefiting you?
User Tracking
User Area of interest
User Likeability of the App
Recommendations to others considering the product:
Have a look for yourself. You will surely be amazed


    JK B.

BRANCH is one of the best tool we have ever encountered

  • November 24, 2020
  • Review verified by G2

What do you like best about the product?
BRANCH IS one of the best tool we have ever encountered. And we never stopped using it. It’s been 7years, every new project will always have branch in the technology stack. This is become something like google analytics as a default setup. The one thing we love about branch is it’s marketing quick links creation where we use to track all our initiatives from clicks to the macro conversion event.

Every url whether it’s user generated or our url will have cool meta title and description on every channel they shared + seamless deferred deeplinks that leads the user to the right screen on the apps.

Am happy that they are providing a free package for new startups and the paid version when the company grow.
What do you dislike about the product?
Small thing. The side menu navigation arrangements, I couldn't find the influencer reporting where it allows which user has generated. And also reporting could be improved further.
What problems is the product solving and how is that benefiting you?
Referral + Attribution tracking