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External reviews

417 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Michael W.

Great insights for app store publishers

  • June 19, 2020
  • Review verified by G2

What do you like best about the product?
Relatively easy to integrate, provides valuable data as well as deep linking capabilities that help our customers get to the correct place. Automatic ad attribution saved a ton of development time for our team.
What do you dislike about the product?
Permissions structure could be improved, we basically end up having to give a lot of access for anyone to get anything done.
What problems is the product solving and how is that benefiting you?
Marketing attribution and deep linking.


    Health, Wellness and Fitness

Better than other attribution platforms

  • June 18, 2020
  • Review verified by G2

What do you like best about the product?
The best thing about Branch is its ease of use. As someone who is new to marketing, I had to learn how to use attribution from 0. I tried a bunch of other platforms and cancelled them all to stick with Branch.
What do you dislike about the product?
There's nothing I dislike about Branch. One thing I might be missing is the ability to create folders for Quick Links. Perhaps making that easier to do would be ideal.
What problems is the product solving and how is that benefiting you?
It's helped me identify how are coaches can receive referral credit via links.


    Food Production

Attribution success

  • June 18, 2020
  • Review provided by G2

What do you like best about the product?
Branch provides accurate attribution data that helps us to optimise our facebook / google campaigns effectively. Also its custom reports help us to analyse past data in great detail.
What do you dislike about the product?
The custom graphs and dashboards are not that good. Also the tables aesthetics could be improved.
What problems is the product solving and how is that benefiting you?
Attribution problems and we are able to send offline events via s2s to branch to have a complete view of user journey.
Recommendations to others considering the product:
Best works if you are spending and have users from multiple platforms.


    Information Technology and Services

Great tracking, still needs data visualisation tools

  • June 17, 2020
  • Review verified by G2

What do you like best about the product?
The tracking across devices and the creation of deep-links is very effective.
What do you dislike about the product?
The data visualization is very rough and missing a lot of basic features.
What problems is the product solving and how is that benefiting you?
Branch helps us track app events and attribution across smaller ad networks and organic traffic.


    Puneet B.

An All in One Mobile Attribution for Apps

  • June 17, 2020
  • Review provided by G2

What do you like best about the product?
When it comes to tracking and mobile analytics, Branch is the best of all

Also, with respect to competitors, the prices are fairly cheaper for SMEs like us.
What do you dislike about the product?
Branch can be more intuitive in design, UX.
What problems is the product solving and how is that benefiting you?
I was looking for a 360 Degree attribution and event analytics tool. And I think Branch fits into my requirement perfectly.

I can look onto which channel, campaign and ad type is leading the most conversions for our business and take decisions for scaling user acquisition.


    Nico A.

Great product and company

  • June 17, 2020
  • Review provided by G2

What do you like best about the product?
I appreciate the customer service, community, and accuracy of the analytics
What do you dislike about the product?
I'm still familiarizing myself with the product and its full capabilities
What problems is the product solving and how is that benefiting you?
Branch has been a great attribution partner for our business


    Hospital & Health Care

Solid, easy to use MMP

  • June 16, 2020
  • Review provided by G2

What do you like best about the product?
Easy to use, quick to get started and set things up. Ad integrations were all seamless, and the process for managing links is great.
What do you dislike about the product?
Reporting takes a while to get used to, and the default reports confused me a little at first.
What problems is the product solving and how is that benefiting you?
Branch hosts all its data on US soil, which helps us meet data sovereignty requirements for our business.


    Health, Wellness and Fitness

It's a great sdk tool for apps and web, strong technologically

  • June 16, 2020
  • Review provided by G2

What do you like best about the product?
easy to use and easy to understand detailed documentation
What do you dislike about the product?
Export loading speeds are a bit slow, but insightful
What problems is the product solving and how is that benefiting you?
app usability and revenue within app, attribution. Benefits are measuring as third party tool accuracy
Recommendations to others considering the product:
Just read documentation carefully and provide as much data to branch as you can, this would lead you to maximised accuracy of attribution


    Stephen K.

Leader in the market by miles

  • June 16, 2020
  • Review verified by G2

What do you like best about the product?
It's the best tool/industry leader for tracking deep links and mobile attribution. Branch also provides a ton of resources e.g. webinars, panels, etc. that are all super insightful, featuring industry leaders.
What do you dislike about the product?
The support isn't as prompt as they could be, some agents are more helpful than others - it definitely feels like it's outsourced.
What problems is the product solving and how is that benefiting you?
Tracking user conversions across web and mobile devices and value of the conversions over a period of time. Having another layer of data to track last touch attribution definitely helps especially if you are running user acquisition on so many different marketing channels.


    James M.

We could not succeed without Branch

  • June 15, 2020
  • Review provided by G2

What do you like best about the product?
The ability for Branch to retain the session information all the way from the browser, to the app store, download the app, open the app, then send the session information to the application. Truly fantastic.
What do you dislike about the product?
We really do not have any dislike's about the product. It is a world class application which has helped our app ShareTree succeed. https://sharetree.app
What problems is the product solving and how is that benefiting you?
Our ShareTree application uses QR codes to create connections between 2 devices in order share information between the devices. We needed a way for the users to be able to scan a QR code, sent them to our app store download page, regardless of OS, have the users download, install, and open the application but then be able to send the original QR code data to our ShareTree application in order for the app to create the connection between the devices on the back end.