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Branch Deep Linking & Attribution

Branch Metrics | 1

Reviews from AWS Marketplace

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External reviews

439 reviews
from G2

External reviews are not included in the AWS star rating for the product.

    Stephen K.

Leader in the market by miles

  • June 16, 2020
  • Review verified by G2

What do you like best about the product?
It's the best tool/industry leader for tracking deep links and mobile attribution. Branch also provides a ton of resources e.g. webinars, panels, etc. that are all super insightful, featuring industry leaders.
What do you dislike about the product?
The support isn't as prompt as they could be, some agents are more helpful than others - it definitely feels like it's outsourced.
What problems is the product solving and how is that benefiting you?
Tracking user conversions across web and mobile devices and value of the conversions over a period of time. Having another layer of data to track last touch attribution definitely helps especially if you are running user acquisition on so many different marketing channels.

    James M.

We could not succeed without Branch

  • June 15, 2020
  • Review provided by G2

What do you like best about the product?
The ability for Branch to retain the session information all the way from the browser, to the app store, download the app, open the app, then send the session information to the application. Truly fantastic.
What do you dislike about the product?
We really do not have any dislike's about the product. It is a world class application which has helped our app ShareTree succeed. https://sharetree.app
What problems is the product solving and how is that benefiting you?
Our ShareTree application uses QR codes to create connections between 2 devices in order share information between the devices. We needed a way for the users to be able to scan a QR code, sent them to our app store download page, regardless of OS, have the users download, install, and open the application but then be able to send the original QR code data to our ShareTree application in order for the app to create the connection between the devices on the back end.

    영균 .

It is easy to analyze user patterns with a mobile app.

  • June 04, 2020
  • Review verified by G2

What do you like best about the product?
There are many functions, but deep link function and journeys function are good to use.
It has good scalability in conjunction with other solutions.
What do you dislike about the product?
The method of use is complicated and there are many exceptions for setting and the technical support of the engineer is not fast.
Disadvantages are complex in linking with other solutions.
What problems is the product solving and how is that benefiting you?
In conjunction with the Adobe site, the mobile app analyzes user patterns and performs efficient marketing.

    Caio M.

Excelent app tracker

  • June 02, 2020
  • Review provided by G2

What do you like best about the product?
It's a very user friendly tool and pretty straightforward to help any marketing and product team to drive growth.
What do you dislike about the product?
Nothing, the platform meets the needs of my team and the company.
What problems is the product solving and how is that benefiting you?
The main problem that Branch solves for us is the attribution and easily integration with a bunch of ad partners.
Recommendations to others considering the product:
I've tried many others mobile analytics and Branch is on the same leve of it's competitors.

    Angus L.

the simplest tool for making a QR Code for your App download

  • June 01, 2020
  • Review verified by G2

What do you like best about the product?
the simplest tool for making a single QR Code to download App for iOS & Android
What do you dislike about the product?
not huawei, oppo or xiaomi App Store support
What problems is the product solving and how is that benefiting you?
- Single QR Code to download App for iOS and Android
- Download App statistics through QR Code
Recommendations to others considering the product:
- a simple too for your to QR Code analytics

    Information Technology and Services

Branch is amazing for understanding growth, attributing and personalizing onboarding

  • May 30, 2020
  • Review verified by G2

What do you like best about the product?
1) I love the deeplinking mechanism and all of the tracking it provides. Saves us tons of dev time!
2) I love the smart banner branch offers and all the configurations you can use. Again, saves us tons of dev time!
3) I love the ability to SMS the app to desktop users. Great for activation~
4) I love that you can personalize onboarding depending on context!
What do you dislike about the product?
Although Branch has amazing data points, it needs to revamp its reporting as its quite confusing at times to use. In addition, there's a lot of different slicing and dicing that's missing there. At least we should be able to export this data to Looker or Mixpanel. In saying that, its enough for what I need atm, although I do think our needs will mature and I'd like to see Branch mature with us!
What problems is the product solving and how is that benefiting you?
Branch is helping us with mobile app adoption, growth and saving us dev time.

    Patrick M.

best way to refer

  • May 29, 2020
  • Review provided by G2

What do you like best about the product?
I love how simple and easy to integrate branch is. I think its the best way to track and manage referrals. I have used it on apps prior to this one, and always loved the experience.
What do you dislike about the product?
I think there are some learning curve issues. I think you should really make some sort of youtube series to make things very easy to use.
What problems is the product solving and how is that benefiting you?
Tracking referral program.
Recommendations to others considering the product:
do better on the referral side. There are too many competitors doing better at mobile analytics.

    Nick S.

Branch helps you streamline mobile experiences with great attribution and powerful deeplinking

  • May 29, 2020
  • Review verified by G2

What do you like best about the product?
Branches Identity Resolution takes the work out of attribution and deep linking for a developer and makes it easy to take a user from your web experience to specific locations in your mobile experience. Through their SDK (or for the non-technical creating a quick link on a branch dashboard) you can create a branch link and pass in data through url query parameters and be able to retrieve said data on your mobile app! Branch, through their identity resolution capabilities, will make sure that the data you get in your app through their sdk will be the same data that was on the link clicked by your user! This will allow you to handle data related to a user journey even if that journey goes through the app store and involves a fresh install!
What do you dislike about the product?
The branch documentation could be better. It took me quite a bit of reading as well as talking to support reps to understand what I could actually do with branch, but once I did it was huge!
What problems is the product solving and how is that benefiting you?
we're solving attribution from our web landing page to our app as well as tailoring our referral invite flow with personalized user data using branch links. this is all done through passing in anonymous_ids as well as user_ids through branch links.
Recommendations to others considering the product:
if you need to distribute marketing links coupled with specific data to a user or unify marketing attribution from your web domain to your mobile domain then branch can definitely help you.

    Aakash G.

I'm sold to Branch for lifetime, Supertool to make marketer's life easy

  • May 29, 2020
  • Review verified by G2

What do you like best about the product?
* Affiliate/Ad networks management
* Quicklinks for shortening links
* Trueview of actual business numbers by attributing only to deserving last touch
* Easy plug/play features like journeys, deepviews & referral which otherwise sucks a lot of tech and design team bandwidth. Ability to do A/B testing on top of that.
* MAUs based billing not per install basis unlike other competitors
* Webinars/Events giving insightful data and growth hacks
* Super awesome support and account management team
What do you dislike about the product?
Branch looks like it has been designed by hardcore developer, There are some signs of a coder being a core decision maker. Example, No relative dates in Branch. You have to select dates manually, you can't select as yesterday and so on.
What problems is the product solving and how is that benefiting you?
Although countless benefits
* Passing website traffic to app via smart banner (journey)
* Deferred deeplinks for contextual deeplinking even if user hasn't installed app
* Managing affiliates/ad networks and preventing fraud, The money you save by preventing fraud only is more than enough to justify Branch's invoice
* Extremely helpful and welcoming account managers
Recommendations to others considering the product:
Branch is super tool, If used wisely can solve all problems of a marketer. Also, Sometimes people confuse their poor setting of attribution windows or wrong integration with judgement of tool.

    Nick S.

Great for quick deep-linking and referral programs

  • May 29, 2020
  • Review verified by G2

What do you like best about the product?
Access to quick link creation through the dashboard.
What do you dislike about the product?
For our specific situation, lack of customized report pulling.
What problems is the product solving and how is that benefiting you?
Building out a referral program and using deep links to direct users from push notifications and other external links.

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