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External reviews

439 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Vaibhav R.

Branch SDK integration with mobile app

  • August 22, 2018
  • Review provided by G2

What do you like best about the product?
Support, Sales team availability, technical documentation and dedicated support
What do you dislike about the product?
Premium features and dashboard access for a trial period.
What problems is the product solving and how is that benefiting you?
Still integrating the app with the SDK but this is the best solution available in the market as of today.
Recommendations to others considering the product:
Dashboard dash accessibility, export to third-party systems


    Consumer Electronics

Visual Dashboard second to none

  • August 22, 2018
  • Review provided by G2

What do you like best about the product?
I really enjoy the usability of the dashboard. Bucketing users for specific campaigns is dead simple and the visual preview is super handy. We have seen great success from implementation of branch journey banners.
What do you dislike about the product?
Some parts of the ui require extra clicks to get where you want to go. We had some difficulties with amp implementation considering the amp-list configuration URL does not return anything UNLESS it is requested from an amp page.
What problems is the product solving and how is that benefiting you?
Linking AMP and mweb to the app. We have seen an uptick in AMP to site traffic since implementing branch journey
Recommendations to others considering the product:
AMP specific setup could prove difficult


    Retail

My review

  • August 22, 2018
  • Review verified by G2

What do you like best about the product?
From my experience, I think Branch's documentation is good. Branch's customer support has always been responsive and helpful when implementing key features and helping me implement them.
What do you dislike about the product?
I wish Branch had not deprecated their web Smart App Banner. However, we are still able to use it and it did not introduce any breaking changes.
What problems is the product solving and how is that benefiting you?
We use Branch to surface Smart App Banners to our users and also for deep linking purposes.


    Health, Wellness and Fitness

Great for React Native deep link tracking and metrics

  • August 22, 2018
  • Review verified by G2

What do you like best about the product?
The React Native SDK is well documented.
What do you dislike about the product?
It took a bit of time and research to figure out which features I needed for my app.
What problems is the product solving and how is that benefiting you?
Branch enabled my app to track installation metrics.


    Ben (Xiaojun) L.

Branch Link Greatly Helps Our Ace Tutor App

  • August 22, 2018
  • Review verified by G2

What do you like best about the product?
We used Branch Link very extensively in our Ace Tutor app, we like it most for the following features:

1. Credible and nice URLs.
Its URLs for our app looks more credible and less spammy to our customers as compared to other shortened URL methods.

2. One URL for multiple platforms.
We don't need to send different URLs for different platforms to our users.

3. The tracking capability.
We rely on its tracking capability to help measure our app conversion channels and effectiveness.
What do you dislike about the product?
We hope Branch Link can provide the following features:

1. Recursive Branch Links.
Our marketing strategy has a need to track multiple levels of conversion, so we need to set target URL of a lower level Branch Link with its higher level Branch Link, but we find out Branch Link does not support this. Clicking the lower level Branch Links will not register clicks for upper level Branch Links.

2. Support Branch Link in popular platforms such as LinkedIn Messaging and WeChat.
We post many Branch Links in LinkedIn Messaging and WeChat, but these platforms do not redirect and present final URLs to users directly, making Branch Links not very useful in these channels. We hope Branch Link team can partner with these service providers to have their in-app browser support Branch Link functionality.

3. Support Branch Link in App Store and Google Play.
We hope Branch Link can provide better and reliable tracking for App Store and Google Play downloads.
What problems is the product solving and how is that benefiting you?
We use Branch Link for the following business problems:

1. Tracking and evaluating marketing channel conversion effectiveness.
2. Support in-app user invitations so we know who invites who.
3. Provide caress-platform app download link for users.
Recommendations to others considering the product:
Any app developer or team should definitely give a try on Branch Links.


    Events Services

The best solution for deferred deep linking I could find!

  • August 22, 2018
  • Review verified by G2

What do you like best about the product?
It was relatively easy to set up and solves most of our use cases around a smooth experience installing an app and immediately opening relevant content on first boot of the app, which I couldn't figure out how to do otherwise as someone who doesn't specialize in mobile development. I also liked that it has a lot of the analytics needed for our KPIs.
What do you dislike about the product?
I wish deep linking could work by entering a url in the mobile browser; there was some confusion for me on that where I thought it was broken that took a while to figure out with support (though I understand there's technical limitations there).
What problems is the product solving and how is that benefiting you?
We have a React Native mobile app where we want to show the customer specific relevant information as soon as they first open the app. Branch makes this easy!


    Information Technology and Services

A great tool for on-boarding new customers

  • August 22, 2018
  • Review verified by G2

What do you like best about the product?
I like how easy it is to manage both iOS and Android links that my company can send out to customers. We use both web and mobile libraries and haven't had any issues with them so far! API documentation made it easy to integrate Branch with our stack.
What do you dislike about the product?
We are going to have to cross a bridge soon with configuring many apps per project for our specific use case of Branch.
What problems is the product solving and how is that benefiting you?
We are solving the need for auto-configuration on our app installs so that customers can reduce the steps needed to set up our product and jump right into using it.
Recommendations to others considering the product:
Give it a try!


    Retail

Easy dashboard to use, super helpful services

  • August 22, 2018
  • Review verified by G2

What do you like best about the product?
Creating deeplinks is very easy to do and understand. The dashboard is user friendly and easy to scale campaigns with. I'm also impressed with the quality and knowledge of our account and technical managers from Branch.
What do you dislike about the product?
Integration can be long and very technical, especially in a large company that already uses lots of different vendors for services--lots of things to integrate with that each require time.
What problems is the product solving and how is that benefiting you?
Deeplinking and app attribution. We've increased app downloads, app engagement, and are on our way to realizing large financial gains from Branch
Recommendations to others considering the product:
Ability to create in-app insterstitials for offers, etc. and be able to deeplink those. We use the mweb interstitials and banners to deeplink into the app, but would love to see the ability to have similar promotional or account-related insterstitials within the appand then be able to deeplink those.


    Noah D.

Amazing

  • August 22, 2018
  • Review verified by G2

What do you like best about the product?
The main feature we use branch for is deep links. So far it's been working really well. We use in both our Android and iOS apps.
What do you dislike about the product?
Parts of the integration were a bit tricky. We had to figure out how to wrap branch links inside of sendgrid links. This involved getting Branch and Sendgrid to cooperate and delayed release.
What problems is the product solving and how is that benefiting you?
We have users on multiple platforms. In some cases we need to move our customers from web to mobile. Branch allows us to do that quite seamlessly. We also use branch for some mobile attribution.
Recommendations to others considering the product:
If you have multiple platforms (web, ios, android) it makes a lot of sense to use deep links.


    Artem S.

Awesome product

  • August 22, 2018
  • Review verified by G2

What do you like best about the product?
• Accurate tracking
• Great documentation
• Lots of features for tracking
• Flexible options for link sharing
• Friendly support
• Small library size
• Stable service — I can not remember any crashes caused by this library
• Free plan includes all most needed features
What do you dislike about the product?
At this time support is not so fast as it was before. Currently we have to wait for reply for about 24 hours. It's acceptable, but not so great as it was.
What problems is the product solving and how is that benefiting you?
We're using branch for about 3 years in different apps for building referral network in two our apps, and it's great that it's very easy to do this — it's almost "out of the box" feature.
We've also used Branch for tracking advertisement results.
Recommendations to others considering the product:
We highly recommend using branch because it's great product and I can't say that they have any competitors with these features in free tier.