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External reviews

439 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Loren G.

Great product

  • August 22, 2018
  • Review verified by G2

What do you like best about the product?
We have been working with the Branch team for over a year. We initially set up Branch for referrals and then decided to switch to them for full attribution from Appsflyer. Primarily because Branch can provide better cross-platform web and app attribution and their customer support is far superior. We current have bi-weekly calls with the Branch team and we would never get that with AppsFlyer. The Branch team and our technical account manager especially have been really helpful from the very beginning with the entire implementation and all the questions we are having on almost a daily basis. They can also do a lot more beyond attribution with AppsFlyer can't. Very much recommended working with them.
What do you dislike about the product?
It is still early days with the attribution product but it is getting better each week and we get to provide a lot of feedback on features and suggestions with our AM
What problems is the product solving and how is that benefiting you?
Mobile attribution especially tracking people from ad > web > app > purchase.
Branch is more cost effective than Appsflyer


    Mitchell B.

Gives me more confidence in my data

  • August 22, 2018
  • Review verified by G2

What do you like best about the product?
I like the ease of creating deep links for our campaigns to keep a closer eye on where we need to direct our focus and optimize.
What do you dislike about the product?
There's nothing that I dislike right now. I am not using all of the features Branch has to offer, but I am finding value in the ones that I am using.
What problems is the product solving and how is that benefiting you?
We are using Branch to help with mobile install attribution and get an accurate depiction of how our ads are performing across multiple channels.


    Antoine F.

I highly recommend everyone to use Branch.

  • August 22, 2018
  • Review provided by G2

What do you like best about the product?
Very simple product to use. The onboarding is quick and they have an amazing customer service! We are a proud partner!
What do you dislike about the product?
We like every aspect of their product!!!
What problems is the product solving and how is that benefiting you?
We can capture every customer touchpoint across any channel, platform, and OS.


    Internet

Best way for deep linking and attributing your app campaigns

  • August 22, 2018
  • Review verified by G2

What do you like best about the product?
The main point for our app campaigns for all networks and channels. Of course, integrating iOS and Android apps in 1 link helps.
What do you dislike about the product?
actually nothing, yes, there are cheaper alternatives to the same things but they may not work as fast as Branch does
What problems is the product solving and how is that benefiting you?
One service for attributing users across all platforms and campaigns


    Ashish G.

Deep linking made easy using branch.io

  • November 09, 2017
  • Review verified by G2

What do you like best about the product?
I like the way branch.io has made integration of deep linking in any platform such a simple and fast process. It works very efficiently.
What do you dislike about the product?
There is nothing to dislike in branch.io. Some minor improvements can be done.
What problems is the product solving and how is that benefiting you?
We have added social sharing using deep linking platform. This allows our users to share app content to various platforms.
Recommendations to others considering the product:
Go for it. It is really better than any deep linking platform out there.


    Arif K.

Only deep linking framework that handle all use cases and multiple platforms

  • October 23, 2017
  • Review verified by G2

What do you like best about the product?
It provides analytics for the deep links used in the app and developers can check it on branch.io console. It helps a lot in deciding the future strategy of the app.
What do you dislike about the product?
Branch.io should also provide a mobile app to check analytics on the go.
What problems is the product solving and how is that benefiting you?
Sharing the content of the app to other users to make the content viral and make other users directly open the content within the app rather than going on any website. This helps app users bring more users
Recommendations to others considering the product:
If you are considering using firebase dynamic Links then you should try branch deep links. Firebase dyanamic links misses a lot of things. You can check the difference here - https://blog.branch.io/firebase-dynamic-links-vs-branch-links-a-comparison/


    Vaibhav S.

Best tool for Deep Linking in Mobile Apps and helps escalate one's Mobile App Marketing

  • September 07, 2017
  • Review verified by G2

What do you like best about the product?
It provides a good number of features to aid marketing, tracking and reviewing important business data. T free SMS for download is one of the highlights and is commendable on Branch's part to foot the bill, so to speak. The separate "Testing" and "Live" options are a real boon to Branch's partners. Creating a new link is super easy the Link Settings page is very easy to configure for iOS or Android or Desktop implementation.

Referrals by Branch is another nice feature where one can see the influencers' as well as the referred user's count. Cross-channel analytics is very useful for tracking campaigns.

All in all, a brilliant experience with great results to be yielded by an implementer of Branch's resources.
What do you dislike about the product?
There are a lot of conversions that can often time be difficult for newcomers to implement correctly. UserID, BranchID and similar attributes can sometimes lead to ambiguity in understanding.
What problems is the product solving and how is that benefiting you?
Tracking a referrer via the referral link is one of the main business problems I'm currently trying to tackle. One can find an individual referrer as well as the referred user count. It is highly helpful for tracking and measuring the effectiveness of one's campaigns.
Recommendations to others considering the product:
I highly recommend everyone to use Branch in their application. The benefits are unbounded and one cannot foresee the positive ripple effect of one's actions, but I guarantee that there's nothing but positives that one can obtain from using Branch's Deep Linking and its other resources.


    Kunal V.

Great Tool, unlike any other for iOS

  • September 05, 2017
  • Review provided by G2

What do you like best about the product?
The best part is they allow to have the parameters retained even of the user doesn't have the app, and a very short yet crisp integration.
What do you dislike about the product?
A bit of issues with iOS, but mostly they are because of the way that Apple handles safari links, but issues can be bypassed.
What problems is the product solving and how is that benefiting you?
Referrals and passing install info are very crucial and branch helps us in every way.
Recommendations to others considering the product:
Great tool, go for it.


    Brittney B.

Great Tool for Deep Linking in Mobile Apps

  • August 17, 2017
  • Review provided by G2

What do you like best about the product?
Branch makes deep linking in app a true breeze. Their platform is easy to use, easy to understand, and provides all of the data I need to evaluate performance of the links. It's also very easy (and I mean VERY easy) to set up an integration between your mobile SDK and Branch, so you can see all of Branch's data in your SDK platform, if you want.
What do you dislike about the product?
There's a couple of things I wish I could do in Branch's platform that I can't now, but I'm sure will come with time. You can't bulk upload a large quantity of links (i'm talking in the thousands), but they did work with me & my engineering team to get it done. You also can't bulk delete (or archive) links.
What problems is the product solving and how is that benefiting you?
The biggest problem deep links have helped us solve is making a moment e-commerce enabled by using a Buy Now CTA and deep link to send users directly to the checkout page.


    Mark H.

Branch metrics

  • July 19, 2017
  • Review provided by G2

What do you like best about the product?
Supports a great number of different platforms on various architectures.
It is very easy to integrate and get everything up and running.
It is free to use so represents a significant saving on other solutions.
Support for the product is excellent and there is a large friendly community of users
They have lots of great ideas for improving acquisition and retention and regularly provide links to helpful articles and case studies to assist in improving our apps.
They have a very accessible and knowledgeable support team who go above and beyond to help.
What do you dislike about the product?
Nothing so far, seems to have done everything we have needed to. We will be looking at utilising more features in future products. The dashboard needed some work but the new one is being released very soon and can already be used by following a link which improves things no end.
What problems is the product solving and how is that benefiting you?
Getting users directly to the area they need to be at and reporting back to us what works well. Easy to setup and integrate allows us to use lots of external links to acquire users and send them directly to the point in the app we wish to. This has helped with acquisition and retention for users that may otherwise have churned since we were able to entice them back to the product with a deep link directly to an item of interest.
Recommendations to others considering the product:
Given us everything we need and free so far