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Accuracy and Reliability with Branch
What do you like best about the product?
Branch is a great mobile attribution partner & gives reliable & accurate metrics with detailed required data. Especially features like creating branch links & fraud detection capabilties makes it more valuable source for every marketer.
What do you dislike about the product?
Cost & Complexity of integration with multiple partners
What problems is the product solving and how is that benefiting you?
Availability of detailed data helps me to understand & make deeper analysis of my ongoing campaigns across multiple soruces. With the attibution feature of branch I can make better decisions with accurately mapping the performance to each campaign.
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Very easy to use interface
What do you like best about the product?
Best part of using Branch is having access to all our ad partners campaign tracking at one place.
What do you dislike about the product?
Sometimes metrics do not match with our backend metric numbers. Other than that there is nothing to dislike about branch.
What problems is the product solving and how is that benefiting you?
Helping us onboard multiple ad partners and tracking them in one place is very time-saving and takes less manpower.
best solution for deeplinking and journey customization
What do you like best about the product?
Overall banch is industry leading tool for deeplinking, journey customization and attribution.
1) initial integration was blazing swift
2) data quality vs discrepancies - super happy with the results
1) initial integration was blazing swift
2) data quality vs discrepancies - super happy with the results
What do you dislike about the product?
The only thing that was missing during our initial setup was ease of building links on the fly without sdk/connecting to server first.
What problems is the product solving and how is that benefiting you?
* Paid traffic attribution and campaing performance
* Deeplinking and user journey building from website
* Deeplinking and user journey building from website
Best tool for attribution and audience management
What do you like best about the product?
The interface of the Branch is easy to access and provides detailed information on the attribution for my campaigns.
What do you dislike about the product?
Everything is good with Branch, it's just the cost is a bit higher.
What problems is the product solving and how is that benefiting you?
Branch helped me in getting the right attribution to my campaigns. Compared to the other tools branch has easy to navigate interface and build in report summary view to quickly pull out the trendline insights.
Branch customer journey
What do you like best about the product?
Branch as an mmp tool has been very productive and beneficial for our app growth. It has helped us in tracking installs and actions from various marketing channels like google ads, Rtb house and criteo. Branch's cross platform tracking has helped in increasing the user experience. Additionally the customizable analytics along with the retention reports helps us with insights that are related to marketing initiatives and enabling us to make informed decisions.
What do you dislike about the product?
So, at multiple times we have seen the discreppancy in the install numbers from the various sources who are giving us the good volume forour install and registration campaign.
What problems is the product solving and how is that benefiting you?
Actually we got rid of lot of app tracking issues and the fraud tool of branch has allowed us to block the sources from where the bot traffic used to come. This has mainly helped us during our affiliate campaigns.
Excellent choice for Deeplinking
What do you like best about the product?
- Great for Deeplinking and quick links
- Analytics is a plus
- Integration with backend is very straightforward
- Analytics is a plus
- Integration with backend is very straightforward
What do you dislike about the product?
- Customer support on free tier has a very high SLA
- The dashboard for creating quick links and analytics takes some learning curve
- The dashboard for creating quick links and analytics takes some learning curve
What problems is the product solving and how is that benefiting you?
We use Branch for deeplinking within the app. Sending a link to clients that directly claim referral codes and navigate to certain parts of the app
We also use these analytics to see how the links for the mobile app are performing
We also use these analytics to see how the links for the mobile app are performing
iTS GOOD, BUT IN TERMS OF REPORTING IS NOT EASY
What do you like best about the product?
the branch connection it has with DCM and TTD
What do you dislike about the product?
The UX of the platform, specially of reporting
What problems is the product solving and how is that benefiting you?
It is tracking the mobile app conversions we have
Great URL and QR code tracking platform
What do you like best about the product?
Really easy to use and helps create the analytics parameters right in the setup flow.
What do you dislike about the product?
Required to set up new Apps for each domain you want to use
What problems is the product solving and how is that benefiting you?
Creating trackable links and QR coes with analytics parameters for end-to-end analysis.
I am using Branch for past one year.I find it quite simple and easy to use.
What do you like best about the product?
Easy to fecth data for analysis and detailed reports are also availabele.its very simple to use and time saving.
What do you dislike about the product?
I like branch very much. As a data analyst I haven't found any yet . hoping for best in future
What problems is the product solving and how is that benefiting you?
I am easily able to bifrucate the data partner level/ campaign level/ ad level.brach is benefiting in effective way.
Branch - App consumer journey
What do you like best about the product?
Branch Analytics help me to cover app data from my google ads and meta ads, I love to use more and more when it comes to Branch tracking capability. Ease of use and User interface is good to check data by each platform. It was easy to use branch and integration gos very well brand team helped me to do this. SInce 2023 I am using branch every day.
What do you dislike about the product?
I don't have any dislike against branch. I completely happy to use branch.
What problems is the product solving and how is that benefiting you?
Branch solves mobile app tracking for our business needs. We have segemented data from branch, which helps me to to know which platform performs more for my business
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