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Branch: Industry-Leading Mobile Linking & Measurement Platform
What do you like best about the product?
What I personally like about branch is the standout feature of its ability to seamlessly link user experience and attribution across various devices, platforms, and channels adn very easy to implement. I really like Branch because it makes mobile marketing much better and easier to intergrate. Branch is really good at making sure the data it provides is accurate, which is veryimportant for making campaign optimization and planning.
What do you dislike about the product?
I think some folks might feel like Branch costs a bit more compared to other similar options out there. This might be a problem for smaller businesses or startups with tight budgets. For new people it might take some time to get along with the features.But, even though there are these small downsides, lots of people including me still think Branch is worth it because it has so many good things and we can learn a lot from it gradually.
What problems is the product solving and how is that benefiting you?
It tracks user actions across different devices and channels accurately, giving us a complete view of our customers' journey.Branch ensures a seamless smooth experience for users across all platforms. Branch offers dependable data and insights, guiding marketers in making better decisions and boosting our confidence in making strategies for the campaigns.Marketers can create personalized experiences for users based on their behavior and preferences.
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Mobile Marketing User Journey, Consumer Behavior
What do you like best about the product?
Branch is one the best flatform for mobile measurements. Due to it'sIt Tracking ability & measuremnets Accuracy It helped me to grow & meet our boss expectations. Easy to use & user friendly. Very best customer support.
What do you dislike about the product?
Brach comes with higher priceing compared to the other MMP'S
What problems is the product solving and how is that benefiting you?
By using Branch we are measuring the App campaigns performance across the Advertising marketing chanels
Mobile Analytics Consumer Behaviour
What do you like best about the product?
The Integrated data from google/meta is highly adaptable and facilitates informed decision making. its accurate tracking empowers planners to adjust strategies accordingly, while its user friendly interface enhances usablitiy
What do you dislike about the product?
Data loading is very slow and for taking for longer date range its consumed more data.
What problems is the product solving and how is that benefiting you?
After using branch we were able to track each and every action happening in mobile for our site which help us to analyse and improve our business a lot.
industry standard for measuring performance across channels
What do you like best about the product?
Attribution across channels is accurate and shows utm wise data for revenue orders. Easy to use across teams
What do you dislike about the product?
Order level attribution is not there as it shows a cumulative number but it does not give order number wise data for the revenue
What problems is the product solving and how is that benefiting you?
Helps to measure RoAS of our paid campaigns across various channels
Good platform for tracking attribution
What do you like best about the product?
It's generally easy to use, although there is room for improvement, especially when trying to visualize the attribution milestones.
What do you dislike about the product?
The reporting visualizations could be improved. I would also like to layer on more than two variables at a time.
What problems is the product solving and how is that benefiting you?
We primarily use Branch for mobile attribution for our mobile app. It's been effective to send the right signals back to Meta and other platforms.
Easy to navigate with number I need
What do you like best about the product?
The daily breakdown and breakdown by countries since the brand im working with running different platform to encourage user to engage with their app.
What do you dislike about the product?
The data only valid for 3 months. Not sure if this is the same for others.
What problems is the product solving and how is that benefiting you?
Credit in-app action to the respective ads campaign.
Branch is a useful tool for campaign KPI tracking
What do you like best about the product?
Branch provides a more accurate tracking than other platforms
What do you dislike about the product?
Branch links have a manual setup that takes up too much time
What problems is the product solving and how is that benefiting you?
Tracking
Branch Review
What do you like best about the product?
I specifically use Branch for its ability to link in an email directly to our app. Makes it super simple to create new links.
What do you dislike about the product?
I haven't found anything I dislike about branch
What problems is the product solving and how is that benefiting you?
linking from an email to our app
app developer
What do you like best about the product?
the web and the functionality. and much more
What do you dislike about the product?
the documentation but there isn´t other think
What problems is the product solving and how is that benefiting you?
dynamic links
App Campaigns Consumer Journey and Monitoring
What do you like best about the product?
From app or web data in the branch we can do a variety integration with RTB, Google Ads, and Meta Ads Manager. We have been attempted to enable Apple Search advertisements on branch. The Branch will track the precise data of campaigns independently. Its report-pulling customization is amazing. This mechanism of branch will facilitate easy tracking, especially for ad tools to apps. Every day, I download both branch and daily custom reports from dashboard. The values that branch is tracking more accurate when compared to other analytical tools.
What do you dislike about the product?
We face some trouble while using a filter option when we view the data for certain periods of time. This option is very useful for assess performance every three or six months. Even though I can download the data, again it will take a lot of time to organize it, so all procedure we have to do from scratch.
What problems is the product solving and how is that benefiting you?
I am not 100% sure I can get all the solutions from the branch, but we can tell that your app tracks data more accurately. When compared to GA analytics, the branch will deliver precise data for app campaigns. This gives me more confidence about the branch.
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