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External reviews

415 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Ashish G.

Deep linking made easy using branch.io

  • November 09, 2017
  • Review verified by G2

What do you like best about the product?
I like the way branch.io has made integration of deep linking in any platform such a simple and fast process. It works very efficiently.
What do you dislike about the product?
There is nothing to dislike in branch.io. Some minor improvements can be done.
What problems is the product solving and how is that benefiting you?
We have added social sharing using deep linking platform. This allows our users to share app content to various platforms.
Recommendations to others considering the product:
Go for it. It is really better than any deep linking platform out there.


    Arif K.

Only deep linking framework that handle all use cases and multiple platforms

  • October 23, 2017
  • Review verified by G2

What do you like best about the product?
It provides analytics for the deep links used in the app and developers can check it on branch.io console. It helps a lot in deciding the future strategy of the app.
What do you dislike about the product?
Branch.io should also provide a mobile app to check analytics on the go.
What problems is the product solving and how is that benefiting you?
Sharing the content of the app to other users to make the content viral and make other users directly open the content within the app rather than going on any website. This helps app users bring more users
Recommendations to others considering the product:
If you are considering using firebase dynamic Links then you should try branch deep links. Firebase dyanamic links misses a lot of things. You can check the difference here - https://blog.branch.io/firebase-dynamic-links-vs-branch-links-a-comparison/


    Vaibhav S.

Best tool for Deep Linking in Mobile Apps and helps escalate one's Mobile App Marketing

  • September 07, 2017
  • Review verified by G2

What do you like best about the product?
It provides a good number of features to aid marketing, tracking and reviewing important business data. T free SMS for download is one of the highlights and is commendable on Branch's part to foot the bill, so to speak. The separate "Testing" and "Live" options are a real boon to Branch's partners. Creating a new link is super easy the Link Settings page is very easy to configure for iOS or Android or Desktop implementation.

Referrals by Branch is another nice feature where one can see the influencers' as well as the referred user's count. Cross-channel analytics is very useful for tracking campaigns.

All in all, a brilliant experience with great results to be yielded by an implementer of Branch's resources.
What do you dislike about the product?
There are a lot of conversions that can often time be difficult for newcomers to implement correctly. UserID, BranchID and similar attributes can sometimes lead to ambiguity in understanding.
What problems is the product solving and how is that benefiting you?
Tracking a referrer via the referral link is one of the main business problems I'm currently trying to tackle. One can find an individual referrer as well as the referred user count. It is highly helpful for tracking and measuring the effectiveness of one's campaigns.
Recommendations to others considering the product:
I highly recommend everyone to use Branch in their application. The benefits are unbounded and one cannot foresee the positive ripple effect of one's actions, but I guarantee that there's nothing but positives that one can obtain from using Branch's Deep Linking and its other resources.


    Kunal V.

Great Tool, unlike any other for iOS

  • September 05, 2017
  • Review provided by G2

What do you like best about the product?
The best part is they allow to have the parameters retained even of the user doesn't have the app, and a very short yet crisp integration.
What do you dislike about the product?
A bit of issues with iOS, but mostly they are because of the way that Apple handles safari links, but issues can be bypassed.
What problems is the product solving and how is that benefiting you?
Referrals and passing install info are very crucial and branch helps us in every way.
Recommendations to others considering the product:
Great tool, go for it.


    Brittney B.

Great Tool for Deep Linking in Mobile Apps

  • August 17, 2017
  • Review provided by G2

What do you like best about the product?
Branch makes deep linking in app a true breeze. Their platform is easy to use, easy to understand, and provides all of the data I need to evaluate performance of the links. It's also very easy (and I mean VERY easy) to set up an integration between your mobile SDK and Branch, so you can see all of Branch's data in your SDK platform, if you want.
What do you dislike about the product?
There's a couple of things I wish I could do in Branch's platform that I can't now, but I'm sure will come with time. You can't bulk upload a large quantity of links (i'm talking in the thousands), but they did work with me & my engineering team to get it done. You also can't bulk delete (or archive) links.
What problems is the product solving and how is that benefiting you?
The biggest problem deep links have helped us solve is making a moment e-commerce enabled by using a Buy Now CTA and deep link to send users directly to the checkout page.


    Mark H.

Branch metrics

  • July 19, 2017
  • Review provided by G2

What do you like best about the product?
Supports a great number of different platforms on various architectures.
It is very easy to integrate and get everything up and running.
It is free to use so represents a significant saving on other solutions.
Support for the product is excellent and there is a large friendly community of users
They have lots of great ideas for improving acquisition and retention and regularly provide links to helpful articles and case studies to assist in improving our apps.
They have a very accessible and knowledgeable support team who go above and beyond to help.
What do you dislike about the product?
Nothing so far, seems to have done everything we have needed to. We will be looking at utilising more features in future products. The dashboard needed some work but the new one is being released very soon and can already be used by following a link which improves things no end.
What problems is the product solving and how is that benefiting you?
Getting users directly to the area they need to be at and reporting back to us what works well. Easy to setup and integrate allows us to use lots of external links to acquire users and send them directly to the point in the app we wish to. This has helped with acquisition and retention for users that may otherwise have churned since we were able to entice them back to the product with a deep link directly to an item of interest.
Recommendations to others considering the product:
Given us everything we need and free so far


    Ivan R.

Using deep links with social networks

  • July 14, 2017
  • Review verified by G2

What do you like best about the product?
We use branch links with Instagram Stories links, Facebook AD, Vk.com promo-posts. Also we try to use Deepview feature to preview content of mobile app to user before install. I like that any our features we can track by links. Also Branch have good and fast API, we interate that to our CRM.
What do you dislike about the product?
Found some bugs, but technical support resolve that after some days. Also Jorneys and Deepview not userful, need more tests to any browsers. Also some features discribed on doc not implement in release.
What problems is the product solving and how is that benefiting you?
We need promo of out features, content in app and all of social networks can to put only one link. For mobile growth it's so nice to use for every feature. channel, campaint links with statistics and usage one link for all platform (Android, iOS, Web)


    Information Technology and Services

The best deep linking resource you can have.

  • June 01, 2017
  • Review provided by G2

What do you like best about the product?
It's so easy to set, use and analyze. Can't live without it.
What do you dislike about the product?
They have a fantastic support via email but it's hard to jump on a call. It would optimize the process and make things easier and faster for everyone.
What problems is the product solving and how is that benefiting you?
I am able to personalize the experience of my app users and it's fantastic!


    Mayur S.

Geeting quick response from Team side

  • April 25, 2017
  • Review verified by G2

What do you like best about the product?
I really appreciate branch.io team as they give very quick, fast and easy solution.
What do you dislike about the product?
There is nothing which I didn't like it, One minor issue was the behavior of a link in mobile depends on mobile OS.
What problems is the product solving and how is that benefiting you?
Better experience for users, Generating one deep links for all platforms and attributing installs to users sharing content from the app.


    Mayank J.

Easy for mobile apps

  • April 25, 2017
  • Review verified by G2

What do you like best about the product?
Use parameters from link into platforms easily
What do you dislike about the product?
Nothing for now. Need more documentation for web.
What problems is the product solving and how is that benefiting you?
Create link using branch and used for ios and android apps.
Recommendations to others considering the product:
I would recommend Deep Linking Platform to communicate multiple platforms.