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External reviews

415 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Apparel & Fashion

A good way to get some SEO app attribution data

  • February 12, 2024
  • Review verified by G2

What do you like best about the product?
relatively easy-to-use interface and the ability to get revenue data for any ASA & SEO Attribution for revenue and landing page equivalent in the app.
What do you dislike about the product?
There is still lots of gaps in the SEO attribution section but customer support is always happy to help.
What problems is the product solving and how is that benefiting you?
Track SEO revenue & ASA revenue.


    Computer Games

Easy to set up, but support can be lacking

  • February 12, 2024
  • Review verified by G2

What do you like best about the product?
My organization uses Branch for a variety of deeplinking functionality, the initial implementation and setup was very fast and Branch powers a few key flows within our app.
What do you dislike about the product?
We use branch for a few critical flows, but have experienced outages and have had no ability to get support to help us. Our account once got banned with no explanation, leading to 2 weeks were a part of our app was broken and we were unable to get any support help
What problems is the product solving and how is that benefiting you?
We use branch deeplinks to attribute ad campaigns and friend referrals. Building a custom implementation for this would've taken much longer than Branch's plug and play functionality.


    Chris P.

Director of Product Management

  • February 12, 2024
  • Review verified by G2

What do you like best about the product?
Branch is a good tool for mobile measurement and helped us get a sense of where our app downloads were coming from so we could shift ad spend to various channels.
What do you dislike about the product?
Branch's pricing structure includes both mobile web and mobile apps so companies that are web focused are not a great fit for their pricing. We also ran into bugs in targeting with their journeys product as well as their univeral email product.
What problems is the product solving and how is that benefiting you?
Branch allowed us to measure where our app installs were coming from and decide where to use our marketing dollars more effectively across the different channels we were marketing our app on.


    Andrea L.

Is easy downliad reports or add new links

  • February 12, 2024
  • Review verified by G2

What do you like best about the product?
is easy to add lisnk and the process is similar between platforms
What do you dislike about the product?
Sometimes the links are difficult to found by name
What problems is the product solving and how is that benefiting you?
report donwload are more easy now


    Marianna M.

Good for tracking events

  • February 12, 2024
  • Review provided by G2

What do you like best about the product?
Getting detailed metrics for our campaigns
What do you dislike about the product?
Sometimes tracking may have issues if not properly set-up
What problems is the product solving and how is that benefiting you?
Lets us know detailed metrics about each campaign


    Jainam T.

Good tool for startups

  • February 12, 2024
  • Review verified by G2

What do you like best about the product?
Interface is good! Pay as you go model just works
What do you dislike about the product?
Support is okay! Can do better. Difficult to get queries resolved.
What problems is the product solving and how is that benefiting you?
Helps us with attribution.


    Ribena S.

Branch has been an excellent MMP tool and platform to support our digital App Acquisition activity

  • February 11, 2024
  • Review provided by G2

What do you like best about the product?
- Ease of reporting and exporting reports quite frequently
- Segmenting different devices (iOS/Android) for reporting purposes
- Setting up new platforms for testing and creating quick links
- The Branch team are always there to support and assist with answering queries and reporting etc.
What do you dislike about the product?
- No integration with other reporting platforms (Datorama)
- Cannot set up daily exports of reports sent to an email
What problems is the product solving and how is that benefiting you?
- Branch is helping our digital marketing business decisions, budget planning and forecasting
- Platform performance comparison to make future decisions


    Prasanha K.

Super integration with Flutter

  • February 11, 2024
  • Review provided by G2

What do you like best about the product?
I am a big fan of the Branch Flutter SDK, it seamlessly integrates with our current app setup.

It provides deep-linking and analytics features right out of the box.
Since Google shut down its short link service, Branch.io is the best alternative for us
What do you dislike about the product?
We require options for team collaboration or sharing analytics dashboard data through shareable links.
What problems is the product solving and how is that benefiting you?
Managing short links was a challenge in Flutter, especially after the Firebase short link service shutdown. Since then, we moved to use Branch.io, which offers loads of features such as deep linking, analytics, and attribution, all at a lower cost.


    Stephan W.

Branch is a great for attributed deeplinking.

  • February 10, 2024
  • Review verified by G2

What do you like best about the product?
I love the deferred deeplinking feature. It makes conversion an breeze.
What do you dislike about the product?
I don't like th fact that I cannot use a Branch Universal Object's properties if i set a custom fallback. URL
What problems is the product solving and how is that benefiting you?
I am allowing users to make purcahses on my website, but looking to convert them to mobile users in order to take advantage of my apps platform.


    Neha R.

A good mobile attribution tool and easy to use

  • February 10, 2024
  • Review provided by G2

What do you like best about the product?
It was easy to integrate and the support was also very helpful by the support team
What do you dislike about the product?
Nothing as of yet. Have been using it for an year and it is pretty good till now
What problems is the product solving and how is that benefiting you?
It is convenient to do data analysis for different partners and fetching the data is convenient.