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Great Insights, Even Better Service
What do you like best about the product?
I really like that the customer voice is readily available. It's incredibly simple to setup dashboards and automate reporting to your inbox. I also like that our data can be easily segmented into groups.
What do you dislike about the product?
I would like to see more detailed on page recommendations and a deeper integration with 3rd party tools. This is something that's being addressed with the next product update. I'm really excited for it.
What problems is the product solving and how is that benefiting you?
Conductor Searchlight is being used by our Marketing and Ecommerce teams within the organization to understand the voice of our customers. The tool has been a great measuring stick for our business...and has allowed us to understand all of our gaps and what we can do to address those gaps.
Recommendations to others considering the product:
I encourage others to evaluate all of your options. Conductor will stand out from the crowd.
The thing that separated them the most in my mind was Customer Service. Conductor has made Customer Service & Experience a priority and it can easily be seen during the on boarding process and continued support.
The thing that separated them the most in my mind was Customer Service. Conductor has made Customer Service & Experience a priority and it can easily be seen during the on boarding process and continued support.
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Great product, tons of analytics and insights
What do you like best about the product?
I like how much information you can glean from Searchlight. There's probably more in there than I could ever explore, but we're always learning new ways to use the product and optimize our content and based on the insights Searchlight provides.
What do you dislike about the product?
I think, initially, the product might seem super intuitive for folks who are less familiar with SEO and analytics, but the Conductor team is always willing to jump on a call, demo features, answer questions, you name it. I also think with any product offering as many features as Searchlight, there will always be a bit of a learning curve.
What problems is the product solving and how is that benefiting you?
One thing that's been helpful are the automated reports, particularly the "New Insights" report which is kind of a broad update/highlights of things we're tracking in Searchlight. From answer boxes (always exciting) to organic search details, it's a nice reminder to get into the system and explore where we're performing. Similarly, the weekly reports you can create are a nice snapshot of how we're performing for particular keywords.
Conductor Review
What do you like best about the product?
Conductor visualizes data really well and makes reporting pretty easy. There are many different ways to look at data and understand how your client is performing.
What do you dislike about the product?
It can be a bit tricky to upload keywords without spending a chunk of time.
What problems is the product solving and how is that benefiting you?
Building an SEO program, honing in on competitive keyword opportunities and seeing how we stack up against competitors, both brand and non-brand.
Great SEO Platform Partner
What do you like best about the product?
The onboarding support is fantastic, but often companies fail to deliver after that. The ongoing support and strategic calls have been very beneficial to help solve problems and come up with new innovative ideas as the market changes.
What do you dislike about the product?
More engagement with the long-term strategy of Conductor would be great (i.e. BETA group being engaged in what new features to implement, what's coming up, etc...)
What problems is the product solving and how is that benefiting you?
Measuring performance for content marketing efforts is a challenge without a tool that can trend over time. We were looking for a platform that would help us determine (automatically) if we were increasing online market share, measure competitively, and identify opportunities. Searchlight provided the team with a great set of tools, backed by expertise and training that was well matched to our goals. Since implementation, use of the platform on the team has grown along with increase in content awareness and engagement.
Updated Review - Conductor has been a valuable tool for our organization
What do you like best about the product?
Conductor heavily influences our content strategy. I rely on Conductor for research prior to investing resources into content.
What do you dislike about the product?
A bigger team would be nice to fully utilize this tool, but you can get great benefits with small teams.
What problems is the product solving and how is that benefiting you?
Conductor has helped make the case for SEO and its importance in our organization. Prior to conductor, we had no true content strategy. Now we are able to use this tool to build a formal plan.
Recommendations to others considering the product:
The team will make this very easy to implement and will help you with research. Conductor continues to add features to the platform to make this a more valuable tool.
Intuitive platform with stellar support team
What do you like best about the product?
Apart from the wonderful 1:1 service and training we receive from CS, I really enjoy using CS to build good looking, modular dashboards for our SEO strategy team. The UX in Searchlight is remarkable and the individual attention from account managers is superb
What do you dislike about the product?
Certain high end features are behind a paywall even at the enterprise level
What problems is the product solving and how is that benefiting you?
SEO research, SEM optimization, content optimization, identifying keyword opportunities within "striking distance" for our company
Conductor has exactly what I am looking for...
What do you like best about the product?
The Content Type Explorer was the main reason why I switched from a previous SEO platform to Conductor. I absolutely love it. It takes optimization to the next level, by helping me identify which type of content I need to create to rank for key searches.
What do you dislike about the product?
Nothing. :) But I have suggestions: I would like to have the ability to duplicate reports without having to recreate each one from scratch. And I'd like to see recommendations for Google Jobs.
What problems is the product solving and how is that benefiting you?
We invest a lot in media, promotions, and advertising to drive traffic and leads to our website. Search optimization pays off in big ways because our website is the main lead gen avenue we use!
Best SEO platform for enterprise
What do you like best about the product?
This is such an intuitive platform with amazing functionality that can help hundreds of my stakeholders across a huge organisation.
What do you dislike about the product?
Nothing really. The collaboration features have improved a lot!
What problems is the product solving and how is that benefiting you?
Far greater focus and insights on relevant keywords and topics – and drive exceptional growth.
Recommendations to others considering the product:
Ensure your agency and whole team is properly on boarded.
Amazing Platform, even more amazing employees!
What do you like best about the product?
The entire searchlight team is always so helpful when I run into an issue, or am not understanding something correctly. They definitely make me feel like they care and love what they do.
What do you dislike about the product?
Searchlight is always looking to improve their platform and in doing that, we sometimes have to get used to the fact that we can't find anything because it's all moved... this really isn't a searchlight issue, but our own! I mean who really likes change at first anyways?
What problems is the product solving and how is that benefiting you?
Searchlight has been very beneficial in not only seeing how we as a company are doing, but our competitors as well which has greatly helped us to achieve higher rankings.
Recommendations to others considering the product:
If you are like me and didn't know where to start, don't worry, they spend more than enough time making sure you understand their product before letting you roam free and are always available for questions/concerns.
Enterprise features/support but enterprise price
What do you like best about the product?
In the SEO world, I think Conductor is especially useful for companies that need to supply SEO support and insights to many different internal entities, who monitor different websites or parts of a website. Conductor provides good visual insights and research functionality across your organization, and has a lot of support available inside the application for users and dedicated support reps for your administrator. Support has been really great, and is especially useful for outsourcing some SEO education to them to instruct your team members about how to best use the platform and what kinds of insights are available.
What do you dislike about the product?
It's pretty pricey, so I wouldn't recommend it to an organization that doesn't have several different teams or set of hands dealing with SEO and content that can utilize the enterprise features and support.
We've had a few instances of performance issues, but not frequently.
I wish they had an overall measure of search visibility to compare domains against that's independent of the specific keywords you're tracking. Other platforms have this feature, and it's useful for showing executives not just results of specific project, but how the domain is faring overall compared to competitors.
We've had a few instances of performance issues, but not frequently.
I wish they had an overall measure of search visibility to compare domains against that's independent of the specific keywords you're tracking. Other platforms have this feature, and it's useful for showing executives not just results of specific project, but how the domain is faring overall compared to competitors.
What problems is the product solving and how is that benefiting you?
Visibility into search performance, keyword tracking, market presence
Keyword research tools for writers
Keyword research tools for writers
Recommendations to others considering the product:
Their sales team is really smooth/persuasive. That wasn't a negative from our perspective, but I can see a situation where a company that only has a foggy idea of what they require from an SEO system but would be better served from a different system purchasing Conductor because of they'll definitely put on the better presentations/pitches to the exec team.
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