Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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User-Friendly Amplitude Analytics with Powerful Insights and Custom Dashboards
What do you like best about the product?
User-Friendly Interface: Many users find the interface intuitive, allowing non-technical individuals to easily manage and extract useful insights about app performance and user experience.
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Instantaneous Insights: The platform provides quick and powerful insights, enabling users to understand user behavior efficiently, even for long-term data.
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Event Tracking: Amplitude allows tracking of every user action, which helps in identifying usage patterns and optimizing product features.
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Customizable Dashboards: Users can build custom dashboards that visualize data in a clear and interactive manner, making it easier to analyze user journeys and performance.
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Event Segmentation: The ability to segment users based on their actions and behaviors helps in creating targeted marketing strategies and improving user retention.
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These features contribute to a comprehensive understanding of user behavior, which is crucial for product development and user experience optimization.
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Instantaneous Insights: The platform provides quick and powerful insights, enabling users to understand user behavior efficiently, even for long-term data.
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Event Tracking: Amplitude allows tracking of every user action, which helps in identifying usage patterns and optimizing product features.
1
Customizable Dashboards: Users can build custom dashboards that visualize data in a clear and interactive manner, making it easier to analyze user journeys and performance.
2
Event Segmentation: The ability to segment users based on their actions and behaviors helps in creating targeted marketing strategies and improving user retention.
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These features contribute to a comprehensive understanding of user behavior, which is crucial for product development and user experience optimization.
What do you dislike about the product?
Users have expressed several dislikes about Amplitude Analytics, including:
Limited targeting functionality: Some users have noted that the targeting capabilities for Guides & Surveys are limited, which can hinder the ability to analyze user engagement effectively.
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Steep learning curve: Advanced analytics features, such as complex behavioral queries and custom instrumentation, often require training and engineering support, making the learning curve steep for users.
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Pricing scales quickly: The pricing model can scale quickly with event volume, which can be a concern for teams that do not have careful event governance or sampling in place.
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User interface density: The abundance of options in the UI can be overwhelming for novices, and more in-app guided onboarding would be helpful to ease the transition for new users.
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Event naming and properties: Maintaining clean and consistent event names and properties might require ongoing processes to avoid noisy or misleading reports.
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Customer support: Some users have reported negative experiences with customer support, particularly regarding implementation and upgrade features.
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These points highlight some of the common concerns users have with Amplitude Analytics, which they hope to address in future updates and improvements.
Limited targeting functionality: Some users have noted that the targeting capabilities for Guides & Surveys are limited, which can hinder the ability to analyze user engagement effectively.
1
Steep learning curve: Advanced analytics features, such as complex behavioral queries and custom instrumentation, often require training and engineering support, making the learning curve steep for users.
1
Pricing scales quickly: The pricing model can scale quickly with event volume, which can be a concern for teams that do not have careful event governance or sampling in place.
1
User interface density: The abundance of options in the UI can be overwhelming for novices, and more in-app guided onboarding would be helpful to ease the transition for new users.
1
Event naming and properties: Maintaining clean and consistent event names and properties might require ongoing processes to avoid noisy or misleading reports.
1
Customer support: Some users have reported negative experiences with customer support, particularly regarding implementation and upgrade features.
1
These points highlight some of the common concerns users have with Amplitude Analytics, which they hope to address in future updates and improvements.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is solving problems related to understanding user behavior, improving product decisions, and enhancing user experiences. By providing real-time insights into user interactions, Amplitude Analytics helps organizations:
Understand user behavior: Amplitude Analytics offers a comprehensive view of user interactions, enabling product teams to understand what users are doing inside their product and why. This understanding helps in making informed decisions to improve product performance.
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Improve product decisions: By analyzing user behavior, Amplitude Analytics allows product teams to measure the impact of product changes and optimize product decisions based on data-driven evidence. This leads to better product outcomes and customer satisfaction.
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Enhance user experiences: Amplitude Analytics provides actionable analytics and facilitates the identification of user needs and preferences, which helps in creating user-friendly products and services.
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Amplitude Analytics benefits organizations by providing a unified view of customer journeys, enabling deeper user segmentation, and offering a unified view of customer journeys. This helps in reducing churn, driving feature adoption, and optimizing product decisions.
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g2.com
Amplitude Analytics Pros and Cons | User Likes & Dislikes
Understand user behavior: Amplitude Analytics offers a comprehensive view of user interactions, enabling product teams to understand what users are doing inside their product and why. This understanding helps in making informed decisions to improve product performance.
1
Improve product decisions: By analyzing user behavior, Amplitude Analytics allows product teams to measure the impact of product changes and optimize product decisions based on data-driven evidence. This leads to better product outcomes and customer satisfaction.
1
Enhance user experiences: Amplitude Analytics provides actionable analytics and facilitates the identification of user needs and preferences, which helps in creating user-friendly products and services.
1
Amplitude Analytics benefits organizations by providing a unified view of customer journeys, enabling deeper user segmentation, and offering a unified view of customer journeys. This helps in reducing churn, driving feature adoption, and optimizing product decisions.
1
g2.com
Amplitude Analytics Pros and Cons | User Likes & Dislikes
Empowers Experiment Analysis & User Insights
What do you like best about the product?
I like the analysis I can run to understand how the users are behaving via the suite of analyses it offers - segmentations, funnels, user analyses, retention and stickiness charts, etc. Regarding experiments, it's really easy to set up charts to see the impact of different experiment variations on user behavior
What do you dislike about the product?
For me, the main issue with Amplitude Analytics is some limitations in user segmentation in some charts. Specifically, I can't segment users by tenure. In this case, I have to resort to using other tools or directly query my data warehouse.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me analyze user behavior without complex queries on the data warehouse, making segmentation easy.
Powerful Yet Slightly Complex Product Analytics Tool
What do you like best about the product?
What I like most about Amplitude Analytics is how straightforward it is to understand user behavior. The funnel, retention, and segmentation reports make it easy to see where users drop off and what’s driving engagement. It’s a powerful tool, but it still feels accessible for non-technical teams, since you can get meaningful insights without needing SQL.
What do you dislike about the product?
One downside of Amplitude Analytics is that it can feel overwhelming at first because of the sheer number of features and reports available. There’s definitely a learning curve, particularly when it comes to setting up events correctly and making sure everything is tracked the way you intend.
What problems is the product solving and how is that benefiting you?
For my business requirements, I track daily sales of credit cards and its day on day trends of sales and savings account spending, deposit and so on with the help of Amplitude.
Seamless Data Integration, Intuitive Dashboarding
What do you like best about the product?
I use Amplitude Analytics for product, cohort, and UX analysis. I like that it allows building intuitive dashboards without needing to know SQL. I appreciate the many native integrations, which enable collating data from multiple platforms. We can easily manage front-end tracking needs, conversion touchpoints on email and other channels, and backend data of clients. This helps us do attribution much better on what channels are working. I also like the drag-and-drop features and found the initial setup pretty easy.
What do you dislike about the product?
I don't like the filtering out of PII for some connectors. It would be great if there was more configurability on the integration channels.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to build intuitive dashboards without needing SQL. It collates data from multiple platforms for cohesive analysis, improving attribution on working channels.
The generation of flexible charts is appealing, but there is room for improvement in CSV export.
What do you like best about the product?
I like that Amplitude Analytics allows you to easily create charts for any complex conditions with some ingenuity. Additionally, it is very convenient to set it up according to customer attributes. The initial setup was also very easy.
What do you dislike about the product?
・There are limitations when exporting CSV. Although charts with nice attributes are produced, if there are too many lines or bars, I want to export the CSV to process it myself. ・Box plots and scatter plots cannot be created.
What problems is the product solving and how is that benefiting you?
We will resolve the analysis of screen transitions and click operations. The differences between types will also become easier to see. Setting by customer attributes is particularly convenient.
Easy Verification and Smooth Implementation for Developers
What do you like best about the product?
As a developer, I mainly appreciate how easy it is to verify what was sent. Also most of the implementation was quite simple.
What do you dislike about the product?
We’re using the RudderStack integration for our implementation, and session tracking has been a bit complicated and finicky. We still haven’t been able to get it fully working the way we would expect.
We have some other issues, but most seem to stem from fact we need to use rudderstack instead of amplitude SDK directly.
We have some other issues, but most seem to stem from fact we need to use rudderstack instead of amplitude SDK directly.
What problems is the product solving and how is that benefiting you?
Aggregation of user behavior. (I’m still speaking only as a developer, not as the target audience.)
Ease of Use and Powerful Integration
What do you like best about the product?
I like the ease of use of Amplitude Analytics and its ability to integrate with many tools, which has allowed us to improve user retention and offer a better experience. Additionally, it was easy to make the connections and set up the graphs thanks to the abundant documentation available on the platform.
What do you dislike about the product?
I don't like how Amplitude Analytics works for triggering events in real time.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to analyze customer behavior, identify friction points, and optimize key processes. Its easy integration improves retention and user experience.
Valuable Insights, Despite Steep Learning Curve
What do you like best about the product?
I like running web experiments with Amplitude Analytics because it allows me to do A/B testing quickly on real traffic data and see the impact on key metrics, ensuring decisions are based on outcomes rather than opinions. I also appreciate the ease of creating dashboards and charts; I have a dashboard where I report on key metrics with important filters, letting the audience slice and dice the data as needed. I log in to the dashboard every morning. Additionally, I find the Cohorts feature valuable as it allows me to group users based on the actions they do or don't take and understand the outcomes.
What do you dislike about the product?
I find the steep learning curve challenging because there are too many options available just to create a simple dashboard. Also, the events taxonomy is difficult to grasp, making it tough to decide what should be classified as events and values. The initial setup of Amplitude Analytics was difficult since it requires an engineer to add code.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to analyze customer usage, identify gaps in user journeys, and report on key metrics. It helps diagnose changes in conversion or engagement and allows for quick A/B testing based on real traffic data, ensuring decisions are outcome-driven.
Powerful Analytics, Moderate Learning Curve
What do you like best about the product?
I like that Amplitude Analytics is a powerful tool that allows us to see the full user journey, which really helps with visibility and making data-driven decisions. There are lots of features that provide substantial assistance in understanding and leveraging user data.
What do you dislike about the product?
It's not easy to understand for beginners.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for data-driven decisions. It solves visibility and decision-making problems, allowing us to see the full user journey.
Helps Me Understand User Behavior as a Growth Manager
What do you like best about the product?
I am a Growth Manager, and thanks to them, I can understand how my users behave.
What do you dislike about the product?
I am not a data engineer (or technical in data), and I find it difficult to know what and how to measure certain things, and I waste time redoing some events or properties.
What problems is the product solving and how is that benefiting you?
to understand who the users behavior are
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