Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
2,669 reviews
from
and
External reviews are not included in the AWS star rating for the product.
Ease of Use with Cohort Flexibility, Needs Event Detail Improvement
What do you like best about the product?
I like the ease of use of Amplitude Analytics. Cohorting is nice too, as it helps me look at the same funnel for different cohorts of users.
What do you dislike about the product?
I don't like that some events fire multiple times for a user in a session and might have different values. When looking at the funnels for this, the data is not clean since it is aggregate data.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me check funnels for flows. It's easy to use, and cohorting is nice for looking at the same funnel for different cohorts.
Fast, Easy Dashboard Building for Multi-Analysis
What do you like best about the product?
Fast and easy to build dashboards. Can be used in multiple analysis
What do you dislike about the product?
Sometimes I'd like to have more properties to filter by
What problems is the product solving and how is that benefiting you?
Analyzing web and product performance in an easy way
Powerful Data Analytics with Impressive Dashboards
What do you like best about the product?
Very powerful tool for data analytics overall -- there are plenty of features and functions and flexibility to take advantage of! I especially love the dashboards. The "Getting Started with Amplitude Analytics" course (videos + transcript + interactive walkthrough activities) was especially helpful to help me get familiar with the platform.
What do you dislike about the product?
There's definitely a learning curve when it comes to understanding how to navigate the platform and utilize/make the most of its (many) capabilities -- I've only touched the tip of the iceberg myself!
What problems is the product solving and how is that benefiting you?
I was analyzing a dashboard created for one of our products (that began early last year). For my role (accounting-related), there are two dashboards that were particularly helpful as we needed to come up with an accrual estimate. One of the charts (a multi-line chart) on the dashboard showed the number of claims coming in each day, with a different-coloured line for each type of claim (e.g. damaged, lost, stolen). Another helpful chart to analyze for my use case was the one tracking the daily sum of reimbursements/refunds (i.e., approved claims) being paid out. For both charts, I was only interested in the total for each day (no need for separation by claim type), so I removed the "grouped by: claim_reason", which resulted in the chart that was most helpful for my purposes. Then, to get a cumulative total (just the sum from all claims, not the day-by-day breakdown) to date, I selected the "Bar chart" option. The date presets (e.g. "Last 30 days", "This quarter") and keyword options (e.g. "Between", "Last", "Since", "This") have also been incredibly useful for further refining of my searches (down to whatever specific period I am looking to analyze the data for).
Streamlined Insights with AI-Powered Amplitude
What do you like best about the product?
I like Amplitude Analytics' AI feature; it lets us just type a couple of prompts and get the data and the visuals we need. It reduces the time taken by analysts to build or prepare a chart, allowing us to focus more on in-depth research and analysis to get better insights and dig deep into the data.
What do you dislike about the product?
I'm a bit concerned that predictive analytics sometimes ends up aggregating the data when we export certain numbers and when I export the same numbers at a later point in time, the numbers vary slightly. It's not massively worrying, but the numbers vary a bit.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps analysts focus on in-depth insights by allowing stakeholders to self-serve basic data, freeing us to concentrate on research.
Powerful Analytics with Supportive AI and Stellar Service
What do you like best about the product?
I like that the support for Amplitude Analytics is good. The AI is really effective, helping me create reports quickly, allowing me to see the data in a matter of minutes.
What do you dislike about the product?
I think there's a very high learning curve. The initial setup was a little bit confusing.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track metrics and analytics for our mobile app, aiding in user acquisition and retention. It helps me quickly create reports and view data within minutes.
Effortless Reporting and Actionable Insights
What do you like best about the product?
Easy to generate reports and see actionable business data quickly.
What do you dislike about the product?
Sometimes it can be hard getting the right data into Amplitude from partners.
What problems is the product solving and how is that benefiting you?
Amplitude analytics is helping me solve measurement issues when testing the efficacy of A/B tests in Braze. whether this is against control groups, new features or campaigns/automations.
Advanced Analytics, Challenging for Non-Technical Users
What do you like best about the product?
I like that Amplitude Analytics is very advanced and I don't need to export data to Excel to conduct analytics. It offers a variety of charts and visualizations which helps me slice and dice the data better for deeper analytics. Advanced features like session replat and cohort analytics are super useful. The event segmentation, funnel, and retention charts are highly useful for my analytical needs. The initial setup was straightforward by following the documentation.
What do you dislike about the product?
It's not very intuitive and easy to use for a non-technical audience. Non-technical users find it overwhelming to use and need constant support from the data team to understand their reports and create their own reports.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me understand product growth, retention rates, and churn indicators. It lets me analyze user journeys, key funnels, and drop-offs while enabling deeper data analysis with advanced features and visualizations.
Solid Product Analytics Software with Extensive Knowledge Base Despite Some Feature Gaps
What do you like best about the product?
Flexibility: I have been able to create events and dashboards to cover the majority of my product analytics needs. Interface: quite intuitive. Knowledge base: Advanced analytics requires some research but the knowledge base is quite extensive.
What do you dislike about the product?
Amplitude's session replays stopped working for some of my apps, and the investigation of the root cause is still ongoing. Amplitude support provided some generic recommendations but it looks like they haven't been very helpful so far.
What problems is the product solving and how is that benefiting you?
Amplitude is the main product analytics software I use as a Product Owner. It has provided me with some critical information about the product usage and the customer behavior over the last few years. In particular, it helped prioritize some feature development for the rewrite project and feature enhancements, as well as understand who our customers are and what their workflow in the product looks like. My overall experience has been quite positive even though I have not been able to take advantage of some Amplitude features (session replays) due to them not working properly with some of my products.
Game-Changing Insights and Effortless Usability
What do you like best about the product?
Having previously used GA4 I find Amplitude far easier to use and more robust. The amount of data we have been able to unlock and use to improve the business has been a game changer.
What do you dislike about the product?
Honestly our Amplitude experience so far has been all positive.
What problems is the product solving and how is that benefiting you?
It has given us visibility into multiple areas that we did not previously have. Allowing us to see the experience truly through the customers eyes and identify any potential friction points.
Insightful Analytics Tool
What do you like best about the product?
I really appreciate the flexibility of the configuration with Amplitude Analytics. We're using it alongside Segment, which lets us pass controlled and granular data into Amplitude. Setting up views has been great, and even though we're still in the POC stage, the results we've seen are strong and promising, providing us with exactly what we need.
What do you dislike about the product?
Creation of the charts and filters in the dashboards is not as straightforward as it could be. There are some issues in learning curve on creating them properly. One of those was with the time period filters. It seems to kinda default on just the last few days, and we had some hiccups with filtering those. Then the other was when setting up and understanding our data structure, we were adding a variety of events, which we then later deleted. But in the reports, it was still showing up as a deleted unknown event. If it's deleted and unknown, it shouldn't show there. And there was really no way of taking it out from the report. So that was a hiccup.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics surfaces platform complexity and user interactions, helps create user cohorts, and identifies key groups and usage patterns, enhancing our understanding and focusing on value drivers and bottlenecks. As well as establishing user maturity curves.
showing 1 - 10