Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Pleasant and Insightful Analytics!
What do you like best about the product?
The most helpful things about Amplitude are honestly the simplicity and intuitive of the platform. I tend to use it everyday in my work as a Product Manager and found that its both great for getting quick insights/high level understandings of my features, but also allows me to very easily deep dive into any specific metric and look further into it. The way the dashboards change live in response to your edits and nothing feels clunky or awkward to use make it a breeze to go in and just try and figure things out, even if the dashboards dont work at first. I truly enjoy the tinkerability the platform shows and how much you can learn from just one session of creating dashboards and messing around!
What do you dislike about the product?
The only downside I have to using Amplitude right now is that at times it can be difficult to figure why some charts may not be working or to understand what type of chart would be best for the visualization I am trying to build. This is also due to my limited statistics knowledge, but it would be very cool to see Amplitude build out some education features in their product to help educate users as they use the product, building their statistics knowledge alongside working with actual data.
What problems is the product solving and how is that benefiting you?
Amplitude is the engine that powers our customer analytics in any experience we provide them. With the app, we are able to solve the problem of understanding our customer behavior at a deeper level and tracking across a customer experience what they are seeing, where they are going, and what in their experience might not be matching up to their (or our) expectations.
The benefit from Amplitude is massive! Being able to understand a whole customer journey in a non-bias way is massive for my product analytics, and it helps us with decision making on how we build our experiences.
The benefit from Amplitude is massive! Being able to understand a whole customer journey in a non-bias way is massive for my product analytics, and it helps us with decision making on how we build our experiences.
Powerful self-serve product analytics that actually gets used
What do you like best about the product?
It is easy to get real answers without waiting on the data team. Funnels, retention and path analysis feel natural and I can go from a hunch to a chart in minutes. Cohorts are my favorite part because I define a segment once and reuse it across reports and the dashbaord. For ease of use I would call it simple enough for PMs and marketers after a short ramp, but still powerful when you need to dig in.
For ease of implementation we added the web snippet and mobile SDKs and instrumented our core events in a single sprint. The tracking plan and event dictionary helped us avoid messy names. Docs were clear and the sample code saved us hours.
For customer support our CSM actually follows up, not just a bot. Tickets get a same day reply most of the time and the office hours were super helpful during onboarding. I wish some replies were less templated, but overall they are responsive and kind.
For frequency of use I am in Amplitude almost every day. I check a few core dashboards in the morning, then build ad hoc funnels a couple times a week. Leadership reviews the weekly product report straight from Amplitude links, which keeps us aligned.
For ease of integration it plays nicely with our CDP and warehouse. We send cohorts to our messaging tool, share charts to Slack, and backfill data from the warehouse without drama. Setting up permissions across spaces was a bit wierd at first, but once we set a convention it stuck.
For ease of implementation we added the web snippet and mobile SDKs and instrumented our core events in a single sprint. The tracking plan and event dictionary helped us avoid messy names. Docs were clear and the sample code saved us hours.
For customer support our CSM actually follows up, not just a bot. Tickets get a same day reply most of the time and the office hours were super helpful during onboarding. I wish some replies were less templated, but overall they are responsive and kind.
For frequency of use I am in Amplitude almost every day. I check a few core dashboards in the morning, then build ad hoc funnels a couple times a week. Leadership reviews the weekly product report straight from Amplitude links, which keeps us aligned.
For ease of integration it plays nicely with our CDP and warehouse. We send cohorts to our messaging tool, share charts to Slack, and backfill data from the warehouse without drama. Setting up permissions across spaces was a bit wierd at first, but once we set a convention it stuck.
What do you dislike about the product?
There is a learning curve once you move past the basics. Advanced formulas and very specific cohort logic take practice and I still trip over it ocassionally. If you rush the event schema you will spend time on cleanup later, so plan that upfront. The interface can feel busy and sometimes I forget where a chart was saved. Pricing is fair but can grow with event volume, so governance and archival matter. Export options could be a little more flexible. None of these are deal breakers. Overall I would definately reccommend it for teams that want trustworthy product analytics that people actually use.
What problems is the product solving and how is that benefiting you?
As a business analyst, the biggest problem Amplitude solves for us is turning messy product behavior into clear, trustworthy insigts that anyone on the team can use. Before, I spent hours writing SQL and reconciling dueling numbers from different tools. Now we have one place to explore the journey from first touch to retention, and I can answer most questions in minutes instead of days.
It closes our self serve gap. Product managers, designers and even support leads can build funnels and retention views on their own, so I am not a bottleneck anymore. That speed shows up in real work. We spot where users drop off, build a cohort right from that step, and send it to marketing or in app messaging. The loop from finding a problem to acting on it is much shorter.
Amplitude also fixes our definition drift. The tracking plan and event dictionary force us to agree on names and properties. That sounds boring, but it means we finally have one source of truth for activation, engagement and upgrade. Execs look at the same dashbaords we do, which reduces the debate and focuses us on the decision.
For prioritizaiton, the impact analysis is gold. I can slice usage by persona, plan tier or region and show which features actually drive repeat visits and revenue proxy metrics. That makes roadmap talks way less opinion driven. When we ship, I use cohorts and baseline retention to show if a change really moved the needle or if it was just noise.
Integrations help too. We bring in warehouse attributes, backfilled when needed, and send audiences back out to our messaging tools. That keeps our campaigns aligned with real product behavior, not just guesswork.
Net benefit is faster cycle time, fewer rework loops, and clearer accountability. I spend less time pulling data and more time explaining what it means. Even with the ocassional learning curve and a UI that can feel busy, the day to day value is obvious. It helps our team make better decisions, quicker, and with confidence that the numbers are right.
It closes our self serve gap. Product managers, designers and even support leads can build funnels and retention views on their own, so I am not a bottleneck anymore. That speed shows up in real work. We spot where users drop off, build a cohort right from that step, and send it to marketing or in app messaging. The loop from finding a problem to acting on it is much shorter.
Amplitude also fixes our definition drift. The tracking plan and event dictionary force us to agree on names and properties. That sounds boring, but it means we finally have one source of truth for activation, engagement and upgrade. Execs look at the same dashbaords we do, which reduces the debate and focuses us on the decision.
For prioritizaiton, the impact analysis is gold. I can slice usage by persona, plan tier or region and show which features actually drive repeat visits and revenue proxy metrics. That makes roadmap talks way less opinion driven. When we ship, I use cohorts and baseline retention to show if a change really moved the needle or if it was just noise.
Integrations help too. We bring in warehouse attributes, backfilled when needed, and send audiences back out to our messaging tools. That keeps our campaigns aligned with real product behavior, not just guesswork.
Net benefit is faster cycle time, fewer rework loops, and clearer accountability. I spend less time pulling data and more time explaining what it means. Even with the ocassional learning curve and a UI that can feel busy, the day to day value is obvious. It helps our team make better decisions, quicker, and with confidence that the numbers are right.
Amplitude empowers us with accessible user analytics, building a shared, data-informed culture.
What do you like best about the product?
Honestly, what I like best is that it lets you get answers to real questions about how people are using your product.
For starters, you can zoom in on super specific groups of users. Instead of looking at everyone, you can focus on just the people who, for example, signed up last month but haven't used a key feature yet. It helps you stop guessing and start knowing.
I also love how you can see the exact path people take through your app or website. It’s like seeing a trail of footsteps that shows you where they get confused or stuck, which is incredibly helpful for figuring out what to fix.
And maybe the best part is that you don't need to be a data genius to use it. It’s simple enough that our founders, product managers and marketers can find their own answers, which means everyone on the team can talk about what’s really happening with our users
For starters, you can zoom in on super specific groups of users. Instead of looking at everyone, you can focus on just the people who, for example, signed up last month but haven't used a key feature yet. It helps you stop guessing and start knowing.
I also love how you can see the exact path people take through your app or website. It’s like seeing a trail of footsteps that shows you where they get confused or stuck, which is incredibly helpful for figuring out what to fix.
And maybe the best part is that you don't need to be a data genius to use it. It’s simple enough that our founders, product managers and marketers can find their own answers, which means everyone on the team can talk about what’s really happening with our users
What do you dislike about the product?
First off, it can be a real beast to learn. It's not a tool you just pick up in an afternoon. You have to genuinely invest time to get the hang of it, which is tough when you just need a quick answer to a question.
It can also get seriously expensive, fast. The price is often tied to how much you use it, so the bill can creep up on you as your company grows. For smaller teams or startups, that price tag can be a real deal-breaker. We at MyMentalPal were on a scholarship programme last year, but have now opted for a paid plan.
Finally, the initial setup can be a nightmare. Everything depends on getting your data tracking right from day one. That means a ton of planning and help from developers, and if you get that part wrong, it's incredibly difficult to fix later.
It can also get seriously expensive, fast. The price is often tied to how much you use it, so the bill can creep up on you as your company grows. For smaller teams or startups, that price tag can be a real deal-breaker. We at MyMentalPal were on a scholarship programme last year, but have now opted for a paid plan.
Finally, the initial setup can be a nightmare. Everything depends on getting your data tracking right from day one. That means a ton of planning and help from developers, and if you get that part wrong, it's incredibly difficult to fix later.
What problems is the product solving and how is that benefiting you?
The biggest problem Amplitude solves is that it stops us from just guessing what our users are doing. Before, it felt like we were flying blind. We knew people were signing up, but we had no idea what happened after that.
Now, I can answer really important questions. For example, I use the 'funnels' feature all the time to see exactly how many people complete a class from start to finish. It shows me the precise step where they get stuck or just give up, so we know what part of the class experience isn't working.
It's the same for our business goals. I can track the entire path from someone signing up for a free trial to the exact moment they pay for a subscription. Finding the drop-off points in that journey is huge—it tells us exactly what we need to fix to get more paying customers.
So, the benefit is simple: We're making decisions based on what people actually do, not on what we think they do."
Now, I can answer really important questions. For example, I use the 'funnels' feature all the time to see exactly how many people complete a class from start to finish. It shows me the precise step where they get stuck or just give up, so we know what part of the class experience isn't working.
It's the same for our business goals. I can track the entire path from someone signing up for a free trial to the exact moment they pay for a subscription. Finding the drop-off points in that journey is huge—it tells us exactly what we need to fix to get more paying customers.
So, the benefit is simple: We're making decisions based on what people actually do, not on what we think they do."
Best tool for product analytics!
What do you like best about the product?
Apart from providing lot of handy features like live event tracking, session replays and conversions, I think amplitude is very easy to use and integrate with products in general. Our dev team faced little to no issues in the implementation of amplitude with our existing products. We use amplitude a lot and I think its honestly one of the best product analytics tool I have used.
What do you dislike about the product?
One thing which is not doable is the ability to compare analytics across organisations. It would be really cool to track metrics and KPI's across products in one place.
What problems is the product solving and how is that benefiting you?
Amplitude is solving a bunch of business problems for us but primarily its tracking and analysing conversions and drop offs across different stages in our products. And with the granularity in the data available which comes from event properties and user properties it really becomes very easy to do in depth analysis instead of making assumptions or relying on other sources for data.
Analytics
What do you like best about the product?
I like the number of features available - we can have all our reports in one place. Once you get the grip of it, it's easy to implement.
What do you dislike about the product?
I dislike that in the segmentation charts, I sometimes can't add the correct formula I want to use (and can't event find the reason why)
What problems is the product solving and how is that benefiting you?
It helps us have all our data in one place - we connect it with various tools we use and we can measure the impact in our product.
A must tool for Product managers
What do you like best about the product?
Amazing templates that you can reuse. You can visualise information that's valuable for every role at your company, not just PMs but CS, Sales, Marketing...
What do you dislike about the product?
It takes some time to ramp up. Amplitude AI works well but there's still room for improvement.
What problems is the product solving and how is that benefiting you?
Answering how users leverage our digital product. Feature adoption and retention mostly.
Powerful, Flexible, and Customizable Analytics with a Learning Curve
What do you like best about the product?
Amplitude Analytics has become an invaluable tool in my day-to-day work. What I appreciate most is its user-friendly interface combined with the freedom and flexibility it provides. We work with large member bases of data, and often I need to dig into smaller clusters to understand behavior at a more granular level. Amplitude makes this seamless through its cohort functionality, being able to create, define, and then analyze my own cohorts is incredibly powerful. This level of customization is truly unique compared to other analytics platforms I’ve used, and it’s what I enjoy most about working with Amplitude.Overall, Amplitude is a robust, flexible platform that allows me to tailor analytics to exactly what I need, making complex data exploration both manageable and insightful.
What do you dislike about the product?
I think one area for improvement lies in accessibility for newer users. At times, it can feel like you’re only scratching the surface of what the platform can do. The wide range of capabilities is impressive, but it can take some time to fully understand and apply them confidently. Once you get past that learning curve, however, the value it delivers is undeniable.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is helping us gain a much deeper understanding of how our events and initiatives are actually performing. Instead of just looking at top-level numbers, I can drill down into the data to see the reach and impact of our events. This has been especially valuable when working with large budget events, where patterns can easily get lost in the process.
Powerful analytics platform with room for usability improvements
What do you like best about the product?
Amplitude makes it incredibly easy to analyze user behavior across our app and break it down into meaningful segments. The ability to create custom cohorts, run funnel analyses, and track retention over time gives us actionable insights we can use to optimize both marketing and product strategy. I especially like the flexibility of dashboards, how quickly queries run compared to other tools, and the integration options with our existing marketing stack. It’s become a central tool for our growth experiments and data-driven decision-making
What do you dislike about the product?
While powerful, Amplitude can feel overwhelming for newer team members. Some features require a learning curve, and occasionally the UI feels less intuitive than it could be — especially when managing complex dashboards or advanced computed properties. Pricing at scale can also become a concern for smaller teams, and we’ve found that some integrations require additional setup or support. Overall, nothing is a dealbreaker, but streamlining the UX and making onboarding smoother would make it even better.
What problems is the product solving and how is that benefiting you?
Amplitude helps us centralize and understand user behavior data across our app, which previously was fragmented and hard to analyze. By enabling us to build funnels, retention cohorts, and segmentation by demographics or behaviors, it solves the problem of not knowing why users are dropping off or which features drive engagement. This has directly benefited us by improving campaign targeting, optimizing onboarding flows, and validating product experiments faster. The visibility into user journeys also helps align product, marketing, and leadership teams around a single source of truth, which speeds up decision-making and improves ROI on our initiatives.
Ampltiude Enables Our Product to Fulfill Its Core Purpose for Customers
What do you like best about the product?
What I like best about Amplitude Analytics is its perfect combination of ease of use, speed, and flexibility. The platform is very easy to implement and integrates smoothly with our existing data stack, which made adoption seamless across teams. Its intuitive interface allows us to build reports and dashboards in minutes without the need for complex data cleanup or formulas, so we can spend all our time on meaningful analysis. I also appreciate the wide range of customization options for charts and visualizations, which helps us define metrics the way we need them. Collaboration is another highlight, as dashboards and insights can be easily shared across the organization, keeping everyone aligned on the same source of truth. The platform’s ability to query massive datasets in seconds makes it possible to track performance and take quick action when needed. On top of that, the customer support team has been responsive and helpful whenever we’ve had questions. We use Amplitude frequently, almost daily and it has become an essential tool for making data-driven product decisions and ensuring our product continues to serve customer needs effectively.
What do you dislike about the product?
One challenge with Amplitude Analytics is the limitation on creating visualizations for only up to one year at a time. For teams that want to analyze multi-year trends or historical performance at a glance, this can be restrictive. Extending the time range for visualizations would make the platform even more powerful for long-term analysis.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is helping us solve the critical challenge of understanding how users interact with our mobile app at every stage of their journey. By tracking in-app events and behaviors, we can identify where users drop off, which features drive engagement, and what actions lead to long-term retention. This visibility allows us to quickly uncover friction points and optimize the app experience.
The biggest benefit is the speed to insights—we no longer spend time cleaning data or writing complex queries just to answer basic questions. Instead, we can instantly analyze funnels, cohorts, and retention patterns to guide product decisions. The ability to segment users and run behavioral analysis helps us design targeted improvements and measure their impact in real time.
Ultimately, Amplitude empowers us to make data-driven decisions faster, improve customer satisfaction, and continuously align our app with user needs, which has a direct impact on engagement and retention.
The biggest benefit is the speed to insights—we no longer spend time cleaning data or writing complex queries just to answer basic questions. Instead, we can instantly analyze funnels, cohorts, and retention patterns to guide product decisions. The ability to segment users and run behavioral analysis helps us design targeted improvements and measure their impact in real time.
Ultimately, Amplitude empowers us to make data-driven decisions faster, improve customer satisfaction, and continuously align our app with user needs, which has a direct impact on engagement and retention.
Perfect for daily reporting and easy to build dashboards
What do you like best about the product?
Amplitude helps my team with daily reporting and analytics needs with easy to build charts and dashboards. The platform is intuitive to use, and very helpful to see conversion event funnels and measure performance over time.
What do you dislike about the product?
The time limit of amplitude can interfere with campaign running throughout a year. It would be helpful to save certain board to refer to from the prior year
What problems is the product solving and how is that benefiting you?
Iterate shows incorrect click through rates for in-app campaigns so we always use amplitude for our in-app reporting. We also use Amplottfor attribute for things like feature usage and sign ups to get a clearer picture of which campaigns have the largest impact.
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