Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Great Analytics Tool
What do you like best about the product?
Easy to use for all cross-functional team members. Provide a range of tools to segment the data. One of my favorite is the ability to easily segment by cohorts and create fast views into our data based on our kpis.
What do you dislike about the product?
Nothing at this point. Amplitude has been a great tool for us, we have started with them in 2019 so we are still digging deep on all the features and abilities, we have not encountered any blockers with the tool so far.
What problems is the product solving and how is that benefiting you?
We wanted to a powerful analytics tool to help us get quick insights about our customers and track the health of our funnel.
Amplitude is essential for lean Product teams
What do you like best about the product?
The best part about Amplitude is the ease with which you can get right to insight that's most essential to Product teams, without having to lean on a BI or data science team that you likely don't have or can be tasked with more important work.
What do you dislike about the product?
My number one gripe is that I wish I could build more complex dashboards and have more flexibility in the UI canvas. There's too much white space reserved.
What problems is the product solving and how is that benefiting you?
Maximum insight into the metrics that are most relevant to what's happening in the product at that time.
Recommendations to others considering the product:
Focus on the questions you want to answer, start small, grow usage organically, then go back and refine your internal processes.
Best analytics platform for PMs
What do you like best about the product?
Fast querying, easy to share charts with the org, no data sampling
What do you dislike about the product?
As they add more features it gets a little more confusing managing charts vs dashboards vs team spaces etc.
What problems is the product solving and how is that benefiting you?
Funnel analysis, retention research, cohort behavior
Recommendations to others considering the product:
Work with the team to define your event scheme well
Best tool for user behavior analytics I've used
What do you like best about the product?
It's a complex product, but really easy to use. As a PM leader in the organisation, I preach to PM's the 'build, measure, learn' mantra all day, every day, but it's really hard to ensure that measurement actually happens. Amplitude is so intuitive, and makes is so easy to dive straight into a user funnel, and start segmenting, that there's no excuse anymore. It creates a culture of experimentation and accountability. Love it!
What do you dislike about the product?
We have a two-side marketplace, and certain critical business funnels effectively span two different users' sessions. Given that a funnel is created around a user ID, it's impossible (or at least very hard without duplicating events) for us to create an end-to-end funnel.
I realise that limitation comes from the nature of our business, and I imagine other two-sided marketplaces are experiencing it, but it would be awesome if you guys came up with a way to tackle that - perhaps another identifier that we persist on both sides of the marketplace, such as a transaction ID? I dunno. You da analytics magicians.
I realise that limitation comes from the nature of our business, and I imagine other two-sided marketplaces are experiencing it, but it would be awesome if you guys came up with a way to tackle that - perhaps another identifier that we persist on both sides of the marketplace, such as a transaction ID? I dunno. You da analytics magicians.
What problems is the product solving and how is that benefiting you?
Measuring impact of a given feature or experiment to the users' behaviour, and being able to segment is absolutely priceless for us. Hoping to unlock more value with the the other features that we haven't truly explored yet.
Plenty of easy-to-use ways to navigate your product & marketing decisions
What do you like best about the product?
The best thing about amplitude is the thousand different layers, cross-data, conversions and custom formulas that you can use to analyze user behaviour
What do you dislike about the product?
Sometime the support is a bit slow, but on other side we rarely have a problem
What problems is the product solving and how is that benefiting you?
1) Constant update of key metrics (once you create a dashboard you follow it forever) 2) Taking decisions both in product & marketing 3) Easy to onboard new team members by going through amplitude
Analytics and Insights Democratized
What do you like best about the product?
The product is so easy to use that even folks who don't normally work with data in our organization are comfortable hopping in and getting adhoc questions answered themselves.
What do you dislike about the product?
I wish there was more content and material out there to take me from an intermediate to advanced user.
What problems is the product solving and how is that benefiting you?
Improving customer acquisition through our sign up and enrollment flow. We've been able to easily identify where we're losing users and what the most pressing issues are, which helps with prioritization.
Great for app analytics
What do you like best about the product?
Visualizing data easily, it is great for our app metrics
What do you dislike about the product?
I haven't run into many problems, the most was historical data took some time to set up
What problems is the product solving and how is that benefiting you?
We are able to view app feature use which has helped with making decisions around the app.
Clarity on what and how to improve important product metrics to increase retention
What do you like best about the product?
I have always had so many questions about how actual users are behaving in our system. Building a B2B product means that our interactions with the customer are limited to the administrators who deploy the system to their employees. It's difficult to get direct feedback or an understanding of how the individual users actually utilize the system or if they are finding value. With Amplitude, we are not able to understand and answer critical questions about how users behave with our system.
What do you dislike about the product?
There is A LOT of functionality in Amplitude that I'm sure is extremely valuable. However, it's not the most intuitive to run analytics or drill into the data without deep diving instructions on how to do so.
What problems is the product solving and how is that benefiting you?
We are trying to understand why users do not engage with the system regardless of the campaigns HR administrators run to engage their employees. We build a lot of aspirational features to help employees "realize their potential" but don't really understand if we are realizing that vision. With Amplitude, we've been able to identify small wins, points of friction in fundamental workflows that have increased engagement and retention.
Best tool for true product analytics
What do you like best about the product?
Behavioral cohorts. being able to analyze based on behavior is key
What do you dislike about the product?
I find the process of creating dashboards to be somewhat limiting and challenging to convey all of the information that I want to continually monitor
What problems is the product solving and how is that benefiting you?
Our clients like to make decisions just based on their guts Amplitude helps us back up decision making with facts
very useful
What do you like best about the product?
I love the funnel analysis and the ability for ab tests
What do you dislike about the product?
retention analysis is a bit confusing and not intuitive
What problems is the product solving and how is that benefiting you?
I use it to track user funnel and find the dropoffs and analyze the ab test
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