Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Critical tool for product and business insights
What do you like best about the product?
Super easy to set up and use - no need to manually define data schema upfront, just have your app send the right events and properties. Dashboards and charts are straightforward and powerful - haven't run into a view that I haven't been able to construct using the preset options. Its focus on events as opposed to monthly tracked users like other competitors makes a lot of sense as we scale, and ensures different kinds of apps and businesses are treated fairly.
What do you dislike about the product?
Decent documentation, but for certain aspects of their API the docs are more dated and could use some cleanup. It would have been great to see more best practices for different use cases as well - e.g. data/event schema by industry, or templates for dashboards that make sense. Some of the biggest mistakes we've made while using the product had to do with poor planning on our end, e.g. setting a user property after events we were hoping to track, and some more onboarding or best practice content would have helped us avoid these errors.
What problems is the product solving and how is that benefiting you?
We use Amplitude for product and business analytics for our app - from acquisition, retention, product feature usage, A/B testing, and more. Very helpful to see at a glance key metrics and results with the dashboards we've set up. It has significantly improved our ability to observe population and test-level changes, even when using separate testing platforms like Firebase.
Recommendations to others considering the product:
It's easy to get started, try making a few dashboards with some basic events to see how the tool works for you, and you'll quickly see how flexible and powerful it can be.
Amplitude has become a staple in every project I can use it now
What do you like best about the product?
The flexibility to measure literally anything, and how the platform simply extracts and organizes a lot of information by itself. Also, everything is fast and the UX is intuitive. I never need to look for more than 1 or 2 minutes to find out exactly what I was looking for. The docs are also top notch.
What do you dislike about the product?
The pricing is mysterious, hard to disclose, and their support can sometimes be very simplistic: I've already tried their simple suggestions sometimes, and it can be a little frustrating, because then I'll have to explain myself better and wait another day. The lack of a real-time chat really shows.
However, it has changed in the past few months, and since the last 2 months we've been paying it. It's amazing how it improves after being paid
However, it has changed in the past few months, and since the last 2 months we've been paying it. It's amazing how it improves after being paid
What problems is the product solving and how is that benefiting you?
We are using Amplitude Analytics to validade a lot of A/B tests, and look at a bunch of conversion funnels. The lack of ability to use the cohort option in the free version is a pain point, but it's still very good and generous with the free tier
Recommendations to others considering the product:
Just go for it. Their free tier is more than enough for most companies (ours is 50-100 employees, with a few million MAUs and we are still in free tier), and is way better than most of their competitors.
Very good. Fast and reliable.
What do you like best about the product?
Very easy to create new plots, very quick to get results.
What do you dislike about the product?
When you want to do more complicated things sometimes it's impossible, like defining an event as which is a funnel conversion of other events.
What problems is the product solving and how is that benefiting you?
Both marketing analysis and product usage questions
Recommendations to others considering the product:
It's very easy to use and fast, and usually has everything you need if you define your events well. It is pricey though.
If they go more towards the direction of automate ML it will be a no brainer
If they go more towards the direction of automate ML it will be a no brainer
Amazing tool to take insights
What do you like best about the product?
Different charts, versioning and cability to share charts
What do you dislike about the product?
The search bar sometimes is not consistent
What problems is the product solving and how is that benefiting you?
Take insights
Take information about users
Take information about users
Recommendations to others considering the product:
It is an amazing tool to take information about your users and product
Best in class solution and great for new startups
What do you like best about the product?
It makes complex things simple. Easy to use and to share with teams, you can have your stuff private or shared with your team. They offer several excellent books with practical and theoretical stuff to apply to your company (for free).
The best for us is that they offer a scholarship program for startups for 1 year. It can also be connected with other services like Segment, Google Ads and Facebook for targeting different cohorts on those tools. The people that connect with you and your team are great also.
The best for us is that they offer a scholarship program for startups for 1 year. It can also be connected with other services like Segment, Google Ads and Facebook for targeting different cohorts on those tools. The people that connect with you and your team are great also.
What do you dislike about the product?
The price may be expensive for B2C startups that are not making any money after the first year, the scholarship program is available for 1 year only but it's completely understandable. There are some things that I'm missing from Google Analytics like Venn diagrams but maybe it's just me not knowing how to use the tool properly. Support language is English only and that may be an issue for Spanish speakers like our team from Latin America.
What problems is the product solving and how is that benefiting you?
We are using Amplitude to improve our main KPIs like the retention rate and engagement of different user cohorts to improve and guide our development team and make a better onboarding, reduce the early churn and keep our users happy. It helps us make a relationship chart between events and metrics like retention to quickly find which events were critical for increasing or decreasing our main KPIs, we couldn't do it easily with our other Analytics platforms we are currently using like Facebook Analytics or Firebase Analytics.
Recommendations to others considering the product:
I would recommend it to everyone I meet mainly because of the opportunities it gives to your apps after using their product.
Great tool to learn about our users
What do you like best about the product?
I love being able to test hypotheses about our users and features and also glean insights I wouldn’t have guessed otherwise
What do you dislike about the product?
The table at the bottom of retention analytics changes a bit every time I check on it so I’m not sure which numbers are actually accurate
What problems is the product solving and how is that benefiting you?
Where users are dropping off and the user paths they typically take; this has allowed us to work on improving the steps where users typically drop off in the funnel
Recommendations to others considering the product:
Provide more chart types
Our main analytics tool
What do you like best about the product?
The most useful feature of Amplitude is the ability to be able quickly query the data from the web dashboard in a multitude of ways
What do you dislike about the product?
When building complex graphs it automatically reloads after each change making it slow. It would be better to have a toggle to be able to turn off the auto reload and have a "Graph" button to build the graph after changing all options.
What problems is the product solving and how is that benefiting you?
Amplitude helps us solve two problems:
1) Understand our users' behaviour in the game.
2) Calculate LTV for different cohorts of users.
1) Understand our users' behaviour in the game.
2) Calculate LTV for different cohorts of users.
Recommendations to others considering the product:
It has a learning curve that you need to go through before getting most of Amplitude. Don't get discouraged and read the tutorials from their site
Flexible, easy to use and integrate
What do you like best about the product?
Amplitude allowed me to create my own user flows and journeys and implement analytics in my app very easily.
What do you dislike about the product?
The initial setup of graphs and interpretation are not easy to understand for beginners.
What problems is the product solving and how is that benefiting you?
Understanding the number of users for my app, their demographics and what features are being used, while respecting their privacy.
Recommendations to others considering the product:
Definitely give it a try, the free trial gives you plenty of events to track and analyse.
Its easy, free for a starting point, its gonna do fine until de company grows a lot
What do you like best about the product?
It has a lot of tools for analysis of data, as well to get insights of customer behavior
What do you dislike about the product?
When you reach a certain threshold you have to pay, and the price gos from 0 to thousands
What problems is the product solving and how is that benefiting you?
Data driven product changes, user funnels to grow our KPIs
Recommendations to others considering the product:
Careful with data as you can't delete historical data
Amplitude wins on Usability and Design
What do you like best about the product?
Amplitude has amazing Funnel and Cohort view functionality. I also like the way that you can create custom groups of events in the case where there is a place in your app where multiple actions can be made. This allows you to see a funnel flow in a continuous fashion without having to add multiple funnels together.
What do you dislike about the product?
I don't like that the funnels are limited to 90 days. Many events happen outside that window, therefore 90 days insufficient in many cases.
I also don't like that there is no way to segment a certain event step by a user property. It would be much easier to be able to break down funnel steps by actions made by folks with a certain user property.
I also don't like that there is no way to segment a certain event step by a user property. It would be much easier to be able to break down funnel steps by actions made by folks with a certain user property.
What problems is the product solving and how is that benefiting you?
I'm solving an issue where I need to understand what my users are doing within my app to understand where I can improve on usability and ultimately convert users to subscribers. There are many benefits, as I can understand what flows and actions are closely aligned with users who eventually convert and drive revenue to my app.
Recommendations to others considering the product:
Amplitude is the premier platform for Mobile App Analytics, it also enables your entire firm to be data enabled.
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