Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude Review from a Data Analyst
What do you like best about the product?
Being able to develop cohorts of specific user groups to analyse them separatly from the overall public has been one of the most useful features of the Amplitude app for me
What do you dislike about the product?
Being basically a full self service with minimal coding interface for user behaviour tracking, sometimes the development of different views and segment analyses can become a little bit complex
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is solving the problem of understanding user behaviour inside our products, this benefits my workflow in the marketing analytics department by making marketing campaign impact analysis easier
Indispensible tool for analyzing the full customer journey
What do you like best about the product?
I recommend Amplitude to most of my clients. It lets them view both online activity as well as offline, so that the whole journey can be visualized. Its marketing features are the icing on the cake, and it's great to see them keep expanding in that area.
What do you dislike about the product?
Amplitude is primarily a visualization and data exploration tool. Its support for tablular reports/pivots is very limited. So it is always necessary to have a secondary reporting tool for this sort of analysis - whether that's a spreadsheet or a dashboarding tool.
What problems is the product solving and how is that benefiting you?
Amplitude gives much more detail and drill-down than Google Analytics and other common analytics tools. I can drill down to individual contacts and see their full journey. This gives my clients the ability to explore data and find insights that would be impossible with most other tools.
Easy tool to quickly find answers to your questions based on event analytics data
What do you like best about the product?
I use Amplitude on a daily basis to quickly check whether my assumptions are correct or not. The ease of creating charts is what I like the most.
What do you dislike about the product?
Using the tool requires a good understanding of your event analytics data. Therefore, it can be difficult for non-analysts to extract the correct insights from a chart.
What problems is the product solving and how is that benefiting you?
Amplitude helps us to transition from gut-based product decisions toward more data-informed product decisions.
Gives great insights in visually digestible format
What do you like best about the product?
Being able to plug in and integrate into our existing systems
What do you dislike about the product?
I think they have a ways to go with greater features
What problems is the product solving and how is that benefiting you?
Don't need to have a full time data analyst
The best-in-class product analytics tool
What do you like best about the product?
Ease of chart settings
Wide range of analysis tools
Service response speed
Wide range of analysis tools
Service response speed
What do you dislike about the product?
I would like to be able to pause the automatic display when setting up charts.
When you work with heavy queries, you want first to configure the graph and then run it.
Otherwise, every click is a change, and it can take up to a minute for any action.
When you work with heavy queries, you want first to configure the graph and then run it.
Otherwise, every click is a change, and it can take up to a minute for any action.
What problems is the product solving and how is that benefiting you?
user behavior analytics
conversions, retention, churn, sales
analytics of the most engaged users
loss analytics
analysis of user problems and errors
conversions, retention, churn, sales
analytics of the most engaged users
loss analytics
analysis of user problems and errors
What can't you do with Amplitude?
What do you like best about the product?
So fast, efficient, and extremely user-friendly once you get over the learning curve.
What do you dislike about the product?
Amplitude almost has too much possibility and functionality. It's challenging to know what I'm doing is actually the *best* way to do or track something in Amplitude.
What problems is the product solving and how is that benefiting you?
Real-time data that loads instantly, and makes it easy to visualize and report out on performance, insights, and growth.
Easy to use, great UI, helpful community
What do you like best about the product?
I love that it is easy to use. It has many available templates/charts; I only need to put the params and charts is swiftly created. I've tried m*xp*n*l before, and Amplitude is better in terms of access to quickly changing params
What do you dislike about the product?
I'm very pleased with Amplitude right now, so nothing :)
What problems is the product solving and how is that benefiting you?
Monitoring product performance. Amplitude makes it easier for me to check the performance and quickly take a next action decision on what how to maintain/improve the performance
Incredibly powerful tool accessible to anyone
What do you like best about the product?
Amplitude is my absolute go to for understanding how users are interacting with my product. Within minutes I can access the data I need and get back to building product.
What do you dislike about the product?
There can be a bit of a learning curve to start using the tool and it takes some time to understand the variety of available dashboards.
What problems is the product solving and how is that benefiting you?
Understanding key business / product KPIs, segmenting user groups, building hypotheses around engagement.
Head of Product
What do you like best about the product?
Helps my team and I provide a quantitative layer to the qualitative data we already have.
What do you dislike about the product?
Would be nice if there were some shortcuts to setting it up.
What problems is the product solving and how is that benefiting you?
It helps us contrast what users say with what users do.
Breadth helps me get daily, step-by-step insight into what my user is doing.
What do you like best about the product?
In it I can see all the interaction steps of my customers. This helps to not only answer product questions, but also to understand errors that happen. I've never used other software that does the same thing as Amplitude.
What do you dislike about the product?
What doesn't help me in the breadth is it doesn't separate the test and production flows. It's only possible by cohort, but if it were easier, it would make the day to day easier, because some tests are random and don't work via cohort.
What problems is the product solving and how is that benefiting you?
Find errors in the app. When customers call reporting an error, our customer service team analyzes the entire interaction of that customer and is able to autonomously have answers and identify what was happening.
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