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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,150 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Computer Software

Product Analytics for Everyone

  • February 01, 2022
  • Review verified by G2

What do you like best about the product?
Speed at which charts can be created and the extent of the use cases you can cover with the simple charts. Very easy to use. SQL traits have also meant that we can really use Amplitude for a lot of analysis.
What do you dislike about the product?
Amplitude is not suitable for complex use cases and graphs, and sometimes it can be easy for non-data people to misunderstand what a chart is actually showing them.
What problems is the product solving and how is that benefiting you?
Funnel analysis is much faster and reduces the development time by multiple fold, and also allows non-data people to self-service their analytics, day to day and


    Health, Wellness and Fitness

Good analytics solution

  • February 01, 2022
  • Review verified by G2

What do you like best about the product?
Data centralization, easy visuals, and automatic comparisons/AB tests make for efficient monitoring and experimentation. It has become central to the workflow I use, a highly recommended analytical solution.
What do you dislike about the product?
There is not much to dislike about a solution that makes it easy to do data analytics. I sometimes prefer to query the data directly to run a more detailed analysis, but that is about it.
What problems is the product solving and how is that benefiting you?
I am mainly working on A/B tests and monitoring. Amplitude removes the need to run manual statistical tests. In tandem with our excellent data team, we have been relying on amplitude to analyze the results of our experiments.


    Raz T.

Nice way to view the analytics events from multiple platform in one dashboard

  • February 01, 2022
  • Review verified by G2

What do you like best about the product?
It is user-friendly, easy to change the parameters. can aggregate many charts into one easily and every page has an automatically unique URL for sharing!
What do you dislike about the product?
The onboarding and first setup took me a while, when touching the chart/board that I'm not the owner it wasn't clear if my changes will override the original copy.
What problems is the product solving and how is that benefiting you?
It supports multiple platforms, I can reuse the same charts on many boards or just watch it standalone. getting weekly reports on some important metrics by email is nice too.


    Financial Services

Helpful definitions and many options for analysis

  • February 01, 2022
  • Review verified by G2

What do you like best about the product?
Definitions on hovering, ability to change views easily
What do you dislike about the product?
Very hard to update a chart in a notebook without resaving and adding to the notebook as a new chart (should be able to just update it)
What problems is the product solving and how is that benefiting you?
Very hard to update a chart in a notebook without resaving and adding to the notebook as a new chart (should be able to just update it)


    Muhammad Zain M.

A high level picture of user experience in seconds

  • February 01, 2022
  • Review provided by G2

What do you like best about the product?
Ease of creating and sharing different charts
Ease of exploring different events
Ease of filtering down by many different facets of data
Ease of creating dashboard and notebooks for reference
What do you dislike about the product?
Ability to export events could be made simpler
Sometimes the charts could be misleading if the events are not properly setup
You need to be aware of how the events were setup in order to properly use them
What problems is the product solving and how is that benefiting you?
Understanding customer behavior in more detail
Adoption of different features
A/B testing of hypothesis
Quickly creating charts to get a key data point
Funnel analysis of the sequence of different actions in the platform


    Sean O.

Great for quick user lifecycle analysis, but not as useful for certain marketing tasks

  • February 01, 2022
  • Review verified by G2

What do you like best about the product?
Love the easy ability to create funnels, see user retention patterns, analyze individual user streams
What do you dislike about the product?
The lack of clean tools to play with attribution or pull in marketing spend data limits LTV analysis
What problems is the product solving and how is that benefiting you?
we look short and/or simple paths of behavior on our site and and get quick answers for any set of events instrumented on our site.
Recommendations to others considering the product:
Amplitude has a sweet spot which it worka well for. Acquisition analytics (sources, attribution, spend, etc) is not the sweet spot, but more nuanced funnels/lifecycle behaviours are better in amplitude than something like Google Analytics. I would evaluate it as an additional tool to complement other tools you use, but not a one-stop shop. It has enabled our product team to move fast on answering behavioural questions/looking at AB tests/etc. We'll continue to use it alongside the other tools we need for marketing and growth.


    Computer Software

Powerful tool for teams who want to make data-driven decisions

  • February 01, 2022
  • Review verified by G2

What do you like best about the product?
The ability to deep dive into our product to find out what's working and what isn't. We move faster and make better, more confident decisions because of the information Amplitude shows us.
What do you dislike about the product?
Slow to load, buggy, seems like I get an an email from the Amplitude status checker weekly with issues
Implementation can be lengthy and learning the product can time lots of time
What problems is the product solving and how is that benefiting you?
The tools Amplitude gives us provide us with clean data to make critical product, marketing, and business decisions. Since we started using Amplitude our product has improved exponentially. Prior to using Amplitude, we would make semi-blind decisions based on fragmented data across several different sources. Amplitude brings it all together in a single place, providing a cohesive picture of how consumers use our product.


    Education Management

Not sure what to put here :)

  • February 01, 2022
  • Review verified by G2

What do you like best about the product?
The variety of different analytics options. The usability of the different features (as long as a setup is good).
Relationship with CSM and the answers I received on support tickets so far.
What do you dislike about the product?
Many interesting/critical features locked behind paywall/addons
Could think about making some best-practice recommendations part of the in-app setup process.
Some of the more exploratory features like paths or personas don't really work for me. But that might be due to our complex and non best-practice aligned setup.
What problems is the product solving and how is that benefiting you?
Frequency of usage and time spent for different features in comparison to determine their importance for prioritization of initiatives
Tracking funnels for critical user journeys and optimizing for elements with high dropoff
A/B tests
Comparing activity of different user segments against one another and over time to find room for improvements
Recommendations to others considering the product:
Make sure you get your setup right from the start. Invest in defining taxonomy and governance upfront.


    David R.

Excellent tool, but lack of ability to save and reuse custom events is a major point of frustration

  • February 01, 2022
  • Review verified by G2

What do you like best about the product?
Creating cohorts is easy. Visualization options are intuitive, despite being limited. The dashboard functionality is very flexible, as is the template functionality. Very well thought out.
What do you dislike about the product?
Limited visualization options (pie chart is an obvious miss) and the lack of flexibility with stacked bar charts is annoying. But most of all, having to recreate custom events with each report is tedious, frustrating, and is prone to human error and inconsistent applications of events across different team members. I'd like a way to save a custom event, name it, and allow anyone on our team to use that as the sanctioned definition of that event. But as it stands now, we often end up with inconsistent definitions that have to be unwound later. Previous tools I've used had this option and I'm not clear why it's not available in an otherwise robust tool like Amplitude.
What problems is the product solving and how is that benefiting you?
I'm largely using Amplitude to measure impacts of various experiments our team is running, as well as to answer ad-hoc questions that come up about user behavior. We've not yet used this to answer new questions we haven't been able to answer with other tools, but it's generally been more stable and reliable.


    Jaskaran S.

Good tool to understand conversion

  • February 01, 2022
  • Review verified by G2

What do you like best about the product?
Easy to build queries without any coding experience
What do you dislike about the product?
A couple of features are not intuitive and might lead to misinterpretation of data.
What problems is the product solving and how is that benefiting you?
Funnel analysis - easy to do. Has reduced the time spent on doing these analysis and increased my productivity.
Recommendations to others considering the product:
Yes would definitely recommend to early-stage startups and scaleups