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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,150 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Retail

True self-service product analytics platform

  • February 01, 2022
  • Review verified by G2

What do you like best about the product?
I have used many web analytics and product analytics tool, I would say amplitude is the first platform I truly see self-service possibility across the org! I love all those analytics module and a lot of fun easy exploratory visuals. Not to say, all those powerful integration/destinations amplitudes have, a really powerful tools!
What do you dislike about the product?
Some visuals/ table summary are a little bit confusing, also love to have a way to link documentation directly to UI, so ppl can explore further reading/resources easily. Alerting feature is limited and not free, wish this can be changed
What problems is the product solving and how is that benefiting you?
Product analytics and behavior marketing targeting

Great to uncover customer journey and find friction points for ab testings! we observed 10% higher conversion rate and is currently exploring those cohort analysis


    Alexa H.

Great basic tool for app analytics!

  • February 01, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude's variety of charts makes it very easy to perform various analysis right off the bat
What do you dislike about the product?
The segmentation and aggregation of reports can be a little cumbersome. Would like to be able to view data in aggregate without grouping by month/day/week. Additionally, to be able to segment using historical events instead of creating a cohort each time would make our reporting a lot more efficient.
What problems is the product solving and how is that benefiting you?
Amplitude allows us to visualize our data in a way that would be far more difficult if we were pulling directly out of our database. It makes it easier to be able to visualize the user journey/event details


    Michelle G.

The friendliest Analytics tool I've ever used

  • January 26, 2022
  • Review verified by G2

What do you like best about the product?
We love seeing all the information in real-time and how easy it is to create custom graphics.
What do you dislike about the product?
For now we are very happy, we have not encountered any obstacles
What problems is the product solving and how is that benefiting you?
We can manage our marketing actions in real-time and make better decisions with real information in a matter of minutes


    Leisure, Travel & Tourism

Very helpfull solution to quickly get insights

  • January 26, 2022
  • Review provided by G2

What do you like best about the product?
It's directly integrated with our ESP, which is convenient for reporting and deeper analysis with all the events we track on our App. It's also a good tool when analyzing A/B Test
What do you dislike about the product?
It's a bit long to understand all the different options for reporting. Also, it relies on the integration from your product team so that it can be a bit blurry for marketing users :)
What problems is the product solving and how is that benefiting you?
As said earlier, we try to understand the behavior of our users after receiving CRM communication (Email/Push) but also understand what the benefits of our A/B tests are.


    Frans R.

Amplitude is great

  • January 25, 2022
  • Review provided by G2

What do you like best about the product?
Advance but simple tool. Beautiful UX design and great tools for metrics.
What do you dislike about the product?
Learning curve could be hard but time worth it.
What problems is the product solving and how is that benefiting you?
Getting business metrics and users segmentation


    Hospitality

Easy view of adoption from the very first glance

  • January 25, 2022
  • Review verified by G2

What do you like best about the product?
Analytics are easy to view especially when thinking about millions of page views. Great way to organize by project and department for seamleess shared used.
What do you dislike about the product?
I wish that I had more control over the display of unique data.
What problems is the product solving and how is that benefiting you?
We have been able to track adoption and usage of internal tools for a large organization. One stop to view how we are pacing toward our goals instead of many unique dashboards.


    Vinay K.

Tracking what's right and what needs fixing

  • January 25, 2022
  • Review verified by G2

What do you like best about the product?
It has a faster query time along with better visualization with the charts. The dynamic cohort are very helpful while creating different types of charts and dashboards.
What do you dislike about the product?
We need to add more features like writing a custom sql query to understand data better. Right now, there are a lot of limitations with the types of query which we can do.
What problems is the product solving and how is that benefiting you?
It solves many business problems and helps understand how users use our product. Segmentation, retention, pathfinder, compass is handy for different teams who are working across other domains. Most dashboards are there in amplitude itself.


    Entertainment

One stop analytics solution as all the data is integrated at one place & is easy to use

  • January 25, 2022
  • Review verified by G2

What do you like best about the product?
It is easy for new members to learn, understand & apply.

Retention is the most valuable one.

Appsflyer, MoEngage, Google Analytics are the tools I know to be integrated.

Great value addition in comparison to competitors as it is comprehensive.
What do you dislike about the product?
Should have a traffic projector for cohorts based on retention data.

Sometimes it takes too long for data to load.

Predictive modeling for cohorts can be better.
What problems is the product solving and how is that benefiting you?
The user retention analysis is amazing. It would have been difficult to optimize user acquisition without it. The tool saves a lot of time for analysis and helped us move towards our goals.


    Mental Health Care

Extremely intuitive, never fails to meet your expectations and listens to their users

  • January 24, 2022
  • Review verified by G2

What do you like best about the product?
Being able to save segments, analyzing the results for a/b tests, segmentation matrices
What do you dislike about the product?
When you can't find out who is inside the cohort without downloading them is absurd. Other than this, I haven't encountered any odd situations.
What problems is the product solving and how is that benefiting you?
In terms of product analytics, we don't use anything other than amplitude as long as it is not strictly related to data quality.


    Online Media

Product Manager

  • January 24, 2022
  • Review verified by G2

What do you like best about the product?
It's well designed, and queries run fast. Both these things compound over time and you get much more done.
What do you dislike about the product?
Amplitude lacks good guide rails that prevent bad instrumentation. Over time, instrumentation can get messy if not done very thoughtfully.
What problems is the product solving and how is that benefiting you?
(a) to measure usage and impact of new feature, and (b) to understand drop-offs in funnels. These have helped us quickly get to what's broken and what's working