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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,141 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Computer Software

A simple UX to build powerful charts

  • January 23, 2024
  • Review verified by G2

What do you like best about the product?
Amplitude offers a wide variety of visualizations that are easy to build even for non-technical folks. I love that you can use the event explorer to easily find the events that you're trying to visualize and quickly add filters to easily get to the subset of data that you're trying to analyze
What do you dislike about the product?
I'm typically visualizing data to help tell a story and I find the collaboration features a bit clunky. I'd love to be able to quick share a chart with a co-worker without having to click multiple buttons to generate a public link. Then if the correct permissions aren't applied, my co-worker can't adjust the chart to see anything different.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is helping us get quick access to our customer usage data for our SaaS software


    Leisure, Travel & Tourism

Powerful and effective tool for exploration and insights

  • January 23, 2024
  • Review verified by G2

What do you like best about the product?
Amplitude has provided our teams with user-friendly ways to explore user behavior and conversion through our funnel. Our end users are not traditional data consumers, and Amplitude has allowed us to democratize data through it's self-service report and dashboard builder. On the engineering side, Amplitude can be implemented in a variety of lightweight ways, which has allowed us to move quicky in integrating data into our business process. Despite its ease of use, the filtering, grouping, and segmentation tools are powerful enough to meet all of our data needs. Several members of our team use Amplitude daily to drive buisiness decisions. We've also had positive experiences with Amplitude customer support, and found them to be responsive and helpful.
What do you dislike about the product?
We maintain multiple user-facing applications that serve separate use cases for our user base, and linking / merging user sessions effectively across these applications was challenging during startup.
What problems is the product solving and how is that benefiting you?
Amplitude is our primary data source for user behavior on our platform. We use Amplitude to test and monitor conversion through our eCommerce funnel, which is relatively complex as compared to others. We have used Amplitude data to drive decisions on UI/UX, inventory, and pricing for a variety of user segments and discrete sales opportunities.


    Automotive

Mejor herramienta de Analytics en la actualidad

  • January 23, 2024
  • Review verified by G2

What do you like best about the product?
Es una herramienta mucho más completa y flexible que Google Analytics (UA y GA4). Me gusta mucho la extensión de Chrome
What do you dislike about the product?
No puedo bajar la información a un Google sheet de forma automática
What problems is the product solving and how is that benefiting you?
Me ayudan a entender que autos esta buscando la gente y que autos quiere vender


    Medical Devices

Great tool for analytics

  • January 23, 2024
  • Review verified by G2

What do you like best about the product?
I work primarily on improving website conversion, and Amplitude has all of the tools I need to set up comprehensive tracking and understand what is and isn't working. I can slice and dice the numbers easily and also share with colleagues.
What do you dislike about the product?
There are some limitations to what Amplitude can do.
What problems is the product solving and how is that benefiting you?
Amplitude is allowing me to get a much better picture of my users and their behaviour on our website.


    Financial Services

Need more easily customized function to merge with snowflake

  • January 23, 2024
  • Review verified by G2

What do you like best about the product?
1/ easy for non tech audience 2/ dedicated team supporting this product
What do you dislike about the product?
Need more advanced setup - 1/ hook up with snowflake 2/ provide cohort analysis template to check across diff sign up group behavior difference
What problems is the product solving and how is that benefiting you?
Check feature usage / logging consistency etc


    Thomas P.

High powered analytics tool

  • January 23, 2024
  • Review provided by G2

What do you like best about the product?
The most helpful thing about Amplitude Analytics is tracking user property values at each event. This gives you a better picture of how customer's change over their lifetime, as opposed to other tools.
What do you dislike about the product?
THe visual representation of things can be improved. For instance, the numbers in the funnels are too small, and it doesn't show the % in the funnel. Gotta scroll down or hover to see the %.
What problems is the product solving and how is that benefiting you?
Amplitude tracks all our user product data, to make informed decisions about how to change the product or market to users.


    Leisure, Travel & Tourism

Thoroughly enjoying amplitude from start to finish

  • January 23, 2024
  • Review verified by G2

What do you like best about the product?
Amplitude has given us a new depth of insights that previously were hidden or very cumbersome to retrieve with raw data. Especially the speed at which we can answer questions is impressive and pure joy. Knowing what we have now I would not want to miss this anymore.
What do you dislike about the product?
Thus far there isn't much I disliked. There are a few features I wished they had in regards to event timelines. Their customer supz on the other has been very prompt to help out with any questions and workarounds
What problems is the product solving and how is that benefiting you?
Any sort of user analytics and marketing related questiona on web and app


    Health, Wellness and Fitness

Amplitude makes analytics easy for everyone

  • January 23, 2024
  • Review verified by G2

What do you like best about the product?
Amplitude does an amazing job of simplifying so many data pulls and data analysis that would traditionally be done via SQL / making a data request to the data team, that it empowers pretty much everyone throughout an organization to be self sufficient and ultimately, saves an organization a lot of time via quick / easy access to data.
What do you dislike about the product?
Some of the features are not the most straightforward to use and understanding from a UX perspective, especially when it comes to the different types of charting. I find that most people just stick with the Funnel or Segmentation views, but there are many more that are unexplored / under-utilized due to lack of familiarization.
What problems is the product solving and how is that benefiting you?
We primarily rely on Amplitude to do A/B experiment analysis as it relates to our funnel & conversion metrics.


    Allen S.

An efficient service providing insightful data, perceptive information, and smooth user experience.

  • January 23, 2024
  • Review verified by G2

What do you like best about the product?
I like how I am able to find conversion rates promptly. When I am putting together data charts, everything is so identifiable.
What do you dislike about the product?
I do wish documents can manually save when putting together charts.
What problems is the product solving and how is that benefiting you?
It's solving how I make decisions on what needs to be promoted on a consistent basis.


    Pavel F.

Go-to tool when it comes to custom in-house analytics

  • January 23, 2024
  • Review verified by G2

What do you like best about the product?
Great UI, great visuals, lots of charts for all kind of needs, reliable experimentation platform (this one I'm going to miss actually!), as a data-driven PM I can't be happier honestly.
What do you dislike about the product?
Quotas don't really make sense for in-house analytic, leading to cases when PMs are forced to decide what events they absolutely need to track and when is nice-to-have but probably won't feed into current quota limits so out of question. And it might get very expensive very fast, justifying a move to another alternative solution, which there are plenty on the market.
What problems is the product solving and how is that benefiting you?
For us it's solving all business needs, apart from actually storing event (we ue clickhouse for that). Experimentation, data analysis, trends, dashboards for each domain/surface/feature. Basically whole analytics is done in amplitude and it's a go-to place for insights into each step of user journeys.